B2B SEO presentation - from Capterra Conference 2010. Covering everything from keyword research, to link building, to promoting content, w/ some slides on "Google Instant" and how to track impact.

1. B2B SEO 9/15/2010 Wil Reynolds @wilreynolds

2. 2 GOOGLE INSTANT

3. 3 GOOGLE KNOL

4. 4 Wolfram Alpha

5. 5 Cuil?

6. 6 Speculating

7. 7 Kill my long tail traffic?

8. 8 Kill my short tail traffic?

9. 9 Do the analysis

10. 10 Webdistortion shows us how oq= parameter To track Partial Queries, and their position in Google Instant, create a new profile and new filter: Filter name: “Instant Ranking”Filter type: “Custom filter – Advanced”Field A -> Extract A: Referral, ^https?://wwwgoogle(co.uk|com)/(?!custom|m/).*[?#&]cd=([^&]+).*&q=([^&]+).*&oq=([^&]+)Field B -> Extract B: Medium:^organic$Output To -> User Defined: $A5 (position: $A3)

11. 11 Webdistortion shows us how That crap is over my head too, but it lets me analyze the impact!! Take a before and after snapshot of your short tail (one / two word phrases) driving traffic. If you see a change, then you should start considering changing your SEO strategy. If not, don’t worry and get back to building links and developing content.

12. 12 SEER Interactive shows us how Excel - http://bit.ly/bMtJUe By @brettAsnyder

13. 13 Things to remember about Instant Doesn’t impact rankings

14. 14 Things to remember about Instant Doesn’t impact toolbar searches

15. 15 Things to remember about Instant Doesn’t impact the hunt and peck crowd

16. 16 Things to remember about Instant It could go away tomorrow

17. 17 Things to remember about Instant Can I do a presentation on what can help your rankings?

18. 18 Things to remember about Instant Quick “DUH” Moments

19. 19 Blog setup How a blog setup can throw Google off

20. 20 What Google thinks my site is about Don’t ask WHY, just change it!!

21. 21 Why? B/C I am telling them

22. 22 Blog setup Be careful with common elements on your site Tag clouds Nav items Archives

23. 23 B2B software companies have an advantage…

24. 24 Losing your job b/c you didn't go to page 2? Risk of Making Wrong Decision Time Invested & Depth of Search

25. 25 Depth of SERPs

26. 26 So don’t obsess as much about being #1

27. 27 Understand the correlation between rank, traffic, and conversion

28. 28 Connecting the dots between ranking & revenue Raven Tools Connects Rankings to Google Analytics

29. 29 Traffic & Rankings

30. 30 Traffic & Rankings

31. 31 Now that we figure out drops and how they impact our BUSINESS

32. 32 Let’s talk about how to grow your rankings

33. 33 Who out here is link building?

34. 34 What tactics are you using?

35. 35 Winning the SEO game – Linkable Assets Calculators Whitepapers Blogs Glossaries Free trial

36. 36 Winning the SEO game Event sponsorship Directories Badges Discount for badge on homepage (website hosting by) Industry reports

37. 37 Has anyone ever written a great blog post and it got no traction?

38. 38 Followed the rules Gave something of value Shared some insider info Linked out from your post

39. 39 Still got nothing?

40. 40 Followed the rules Don’t give up

41. 41 Match your assets with people’s needs

42. 42 Search.twitter.com

43. 43 Help spark content ideas B2B lists on twitter

44. 44 Ego Stroke Interview piece (its ok to interview competitors)

45. 45

46. 46

47. 47 18,000 member social network

48. 48 Opportunity to: Participate Survey Promote Sponsor Guest Blog

49. 49

50. 50

51. 51 Find Broken Link Magnets

52. 52 HR Resources HR Software list HR links HR list

53. 53

54. 54

56. Begin a dialogue!

58. 57 Importance of Insights

59. 58 Search Volume Tips

60. 59 Expand your mind

61. 60 Client profile

62. 61 Client profile

63. 62 Google Suggest

64. 63 Keyword + Q Keyword + W Keyword + E Keyword + R Keyword + T Keyword + Y Keyword + U Keyword + I Keyword + O Keyword + P Critical for B2B software - big sales!!!

65. HUGE Time Saver 64

66. Whatdoyousuggest.net 65

67. Get your local result Google places - signal 66

68. Who provides discounts for education institutions or students? 67

69. Search for discounts & site:.edu 68

70. One Sneaky Tip 69

71. Would you like to get a link from a competitor? 70

72. Develop something everyone in your industry wants. Report / data / trends 71

73. Put it on a microsite UNBRANDED! 72

74. Then brand it 6 months later 73

75. Would you like a link from? 74

76. Offer your software in kind Same issues as other businesses : bug tracking software dev project management Human Resource 75

77. Keyword Fights!! 76

78. Keyword vs. Keyword 77

79. Keyword vs. Keyword 78

80. Implications SEO SEM 79

81. Keyword vs. Keyword 80

82. Why Can’t We Be Friends?