My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.

1. The SEO dilemma
Wil Reynolds - @wilreynolds
@wilreynolds
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2. The SEO dilemma
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3. The SEO dilemma
What Google says will work What ACTUALLY works
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4. Gets more
complicated
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5. Food on the table
Expectations
Goals
What Google says will work What ACTUALLY works
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6. Honest Conversation
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7. NOT 1
quality
link
here!
RISKY
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8. WORKS
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9. Crossing the SEO
chasm
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10. ASSETS FAKE SOCIAL VOTES
INBOUND MARKETING ARTICLE DIRECTORIES
RELATIONSHIPS HACKED SITES
COMMUNITY DIRECTORIES
HOLY GRAIL CRAPOLA
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11. BOSSES, No
more!!!
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12. THIS
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13. BREEDS
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14. CRAPOLA
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15. BREEDS
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16. RISK
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17. #WWMCD?
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18. TODAY we commit to building the bridge
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19. Building The Bridge - Infographics
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20. Why I still LOVE
infographics
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21. Begins with a human
condition
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22. @wilreynolds 22

23. @wilreynolds 23

24. EASY!
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25. Remember these?
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26. Hey, did you know…
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27. Learn something new
move on
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28. Infographic Mob
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29. Is this “Crap”
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30. Why/Why not?
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31. Mismatch
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32. With a little work, we
can make this more
valuable
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33. @ethanlyon
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34. @wilreynolds 34

35. What do you expect to SEE??
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36. 5000 Words
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37. Fails the
“did you know”
test
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38. Assets in PPC
Early Funnel
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39. PPC has understood that
for years
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40. Economics of payday
lending
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41. Agency Challenge
understand the depth of your client’s
business
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42. Client Challenge
Is your agency asking you questions?
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43. Few questions = RISKY
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44. Infographics = Cliffs Notes
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45. Cliffs Notes
2.0
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46. @wilreynolds 46

47. @wilreynolds 47

48. Building the bridge – Asset building
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49. Under Optimized Assets
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50. I wanted a fitted hat…
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51. @wilreynolds 51

52. @wilreynolds 52

53. Low links &
page metrics
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54. Where is that cool
sizer resource?
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55. Maybe it has no links?
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56. @wilreynolds 56

57. Has links
PDF
No Copy
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58. Make all of us sad
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59. Outcome of under
optimized assets…
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60. @wilreynolds 60

61. Even more opportunity
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62. @wilreynolds 62

63. Have a large client?
Look for assets
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64. Building your bridge – Leverage community
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65. www.followerwonk.com
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66. @wilreynolds 66

67. Recent Tweeters
Only
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68. Writers
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69. OUTCOME
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70. TechCrunch
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71. RWW
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72. Seen as a “brand”
500k links | DA 93
Influential writers
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73. Seen as a “brand”
Wanna link?
500k links | DA 93
I thought so
Influential writers
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74. Editor
Columnist
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75. Don’t take the easy way
out and do this
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76. @wilreynolds 76

77. @
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78. The outcome of hard work
(This presentation)
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79. Push yourself to add value
&
Amazing things happen
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80. Like this…
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81. Who follows me that
allows guest posts?
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82. Manually
Gdoc + Concatenate + Open URLs plugin
http://bit.ly/open-urls
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83. @wilreynolds 83

84. @djchrisle
saves the day
http://bit.ly/guest-post-gdoc
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85. This is what I LOVE about
our industry
@dan_shure, @dohertyjf, @ethanlyon,
@jordangodbey @daveminchala
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86. CLAP IT UP!!!
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87. I can see it already
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88. Wahhhhhhh
hhhhhhhhh
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89. Stop
whinin’
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90. Wil, easy for you to say you
have a ton of followers
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91. Yup it is
13+ years of helping
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92. What are you
doing to help people?
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93. How are YOU going to add
value in your community?
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94. App for that
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95. INBOXq.com
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96. Hootsuite?
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97. Integration FTW!
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98. Go right to Twitter…
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99. @wilreynolds 99

100. @wilreynolds 100

101. @wilreynolds 101

102. http://bit.ly/content-ideas1
@seogadget tool = more ways to help
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103. Pick on someone
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104. who has stronger
engagement
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105. I’m gunning for RandFish
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106. I’m gunning for RandFish
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107. What’s the downside if I
never catch him?
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108. Think about that!
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109. Pick 1 person and
try to OUT “HELP” them
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110. Not
out link
out blog
out funny
them
OUT HELP!
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111. 111

112. Let’s Start BUILDING
our bridge
@seerinteractive
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