Sema keywords 2010

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Wil Reynolds

Sports Technologie

Do you stay in
business by buying
your own product?

The bad news is
even when looking
for the same thing

Who is familiar with the concept
of the long tail of search?

Car Parts
Jeep Parts
Jeep Wrangler Parts
Jeep Wrangler YJ Parts

Jeep Lift Kit
Jeep suspension lift kit
3’ Jeep lift kit
3’ skyjacker lift kit for jeep***

Adding Words
Compare trends
Understand rising trends
What other words do people search for?

Rims vs Wheels
(Insights shows that location impacts search)

Google is not smart enough to know they
are the same search…yet

Looking at competitors
&
Using web analytics tools

Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog

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Sema keywords 2010

1. Keyword Research

2. How you search doesn’t matter!

3. Do you stay in business by buying your own product?

4. Understand how they search

5. The bad news is even when looking for the same thing

6. They all search differently

7. Let’s go find out…

8. Who is familiar with the concept of the long tail of search?

10. Car Parts Jeep Parts Jeep Wrangler Parts Jeep Wrangler YJ Parts

11. Jeep Lift Kit Jeep suspension lift kit 3’ Jeep lift kit 3’ skyjacker lift kit for jeep***

12. Google Insights

13. Using Google Insights

14. Continue to add in words

15. Adding Words Compare trends Understand rising trends What other words do people search for?

16. Get in the mind of the searcher

17. Rims vs Wheels (Insights shows that location impacts search)

18. Google is not smart enough to know they are the same search…yet

19. Worldwide UK US

20. Default (2004-pres) 12 months 90 days

21. Keyword research mistakes

22. Looking at competitors & Using web analytics tools

23. Other Keyword Tools

24. Soovle

25. Google WonderWheel

26. Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog