4. Gaining Better Insights in the Shoppers’
World
Using EEG, Implicit Measures, Eye Tracking and Verbal
Measures in a Multi Mode Research Approach
Wim Hamaekers, Rogil Research, Belgium
Fatima El-Khatib, Rogil Research, Belgium
5. GETTING INTO THE REAL
WORLD OF THE SHOPPER
WIM HAMAEKERS – ROGIL
Managing Partner
FATIMA ELKHATIB – ROGIL
Regional Manager- AMEA