Kpn & Vodafone social network comparison.

2.  Free and Paid
 Specific or various media types
 Country based

3. Ranking Vodafone KPN
Twitter 31 15
Hyves 5 20
Facebook 4 50
YouTube 2
Linkedin 4 7
Community 18
Total 1 41
61.57 27
Bron: socialmediamonitor.nl 6 dec. 2011

4.  1 chief blogger for 24 hours  Webcare team 4
per week / Chief of
communication 12 hours persons
per week. open 24/7
 Platform costs lower then  Intranet with overview
the personel newsletter social media profiles
costs for a year.
 Twitter, LinkedIn,
 Vodafone Way Cafe
Facebook/Hyves combined Ask, profesional answer
on one platform.  Combination online/
 Management active online. offline
 Do have blackberry app but Idea box with recorder
no iPhone app.
KPN Vodafone

5. KPN site doesn’t show social media sites active.
• -KPN on Facebook:
Has a Facebook page but is not active:
• -KPN on Twitter:
KPN Tweets, 167 Followers, 4.032
KPN Mediarelaties Tweets, 206 Followers, 3.296
KPNwebcare Tweets, 8.888 Followers, 4.988
KPN mobile Tweets, 244 Followers, 2.232
• -KPN on Hyves:
Three Hyves pages but no sign of purpose.
• -KPN (111.131)
• -KPN (1.868)
• -KPN (1.043)

6. Customer service through social media .
-Vodafone on Facebook:
• Vodafone Egypt 1.091.000 likes, 24.000 talking about it
• Vodafone UK 350.000 likes, 12.000 talking about it
• Vodafone IT 1.080.000 likes, 16.000 talking about it
• Vodafone ES 170.000 likes, 5.600 talking about it
• Vodafone Qatar 110.000 likes, 1.700 talking about it
Customer service, Information, Games, news, video interaction, facebook SMS, travel opportunities to
Vodafone locations, online shop, links to twitter and youtube.
-Vodafone on Twitter:
• Vodafone Egypt 35.000 tweets, 90.000 followers
• Vodafone UK 99.000 tweets 36.000 followers
• Vodafone IT 10.000 tweets, 120.000 followers
• Vodafone ES 12.000 tweets, 34.000 followers
• Vodafone Qatar 3.000 tweets, 7.000 followers
-Vodafone on Hyves:
Looks nice enough but it is outdated. (last post in august)

7.  Well organized and  Customer service
linked. through social media .
 -KPN on Facebook:  -Vodafone on
Small and ineffective Facebook :
 -KPN on Twitter: Big and well organized
Mediocre to small  -Vodafone on Twitter:
Big and well organized.
 -KPN on Hyves:
 -Vodafone on Hyves:
Big but unorganized
looks nice but
and outdated.
outdated.
KPN Vodafone

8. Used software:
 Vodafone: Buzzcapture, Radian6
 KPN: Buzzcapture

9. Vodafone
 Clear goal; open a dialog with the customer
 Youtube: products
 LinkedIn: small business
 Facebook: announcements, respond to
customers
 Twitter: webcare

10. KPN
 Clear goal, webcare
 LinkedIn: business
 Facebook: Multiple accounts;
announcements, webcare
 Twitter: Multiple accounts; announcements,
webcare
 Multiple forums

11.  Vodafone:
 Gamification
 Social television
 Personalisation
 KPN:
 Personalisation

12.  Internal social media training / social media
manager
 Social Media Marketing
 Recruitment via social media
 Research and development
 Social television
 Gamification