Understand how Lakme Salon leveraged social media for their Hair Promo

1. Lakmé Salon

2. The Contest
• We had a contest on 18th June, 2013 on
Twitter, using #LetterToMyHair in order to
promote the Hair Promo for Lakme Salon.
Please find below, a brief overview of what
the contest was about and the results.

3. What was the contest-
Tweeple were asked to tweet about the compliments
they receive after visiting a salon.
The answers had to be within the 140 character limit using
#LetterToMyHair. 5 lucky winners were promised exciting prizes
by Lakme Salon.

4. Results
• #LetterToMyHair was trending at no.2 position
within the first 15 minutes of the contest, and
was trending throughout the contest
• We had an increase of 113 new followers
• No. of Mentions on the @LakmeSalon handle
– 2,074
• No. of Retweets – 165

5. Learning and Observations-
•The aim of the contest was to promote the Hair Promo at Lakme Salon. The contest
was held between 12pm to 3pm.
•Received appreciation for the brand:
•We received appreciation for the contest:
•Mention on contest handles:

6. •Reach of the hashtag:
Our hashtag was used by Ramesh Srivats, who has over 1 lakh followers

7. Winning Entries