Communicating in writing for PIO course G-289

Unit 3: Tools of the Trade – Communicating Effectively in Writing

Unit Objectives ,[object Object],[object Object],[object Object]

Written Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why put it in writing?

Public Information Written Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting the Right Product ,[object Object],[object Object],[object Object],[object Object]

When To Use a News Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What makes an activity or incident newsworthy?

News Release Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know your audience!

Writing the News Release ,[object Object],[object Object],[object Object],[object Object],Organize the facts. Open with a strong lead. Answer Who, What, When, Where, Why, and How questions. Inverted Pyramid

News Release Format and Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Associated Press Stylebook is used by the news media.

Activity: Using the Inverted Pyramid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using the Inverted Pyramid 8 At 4:30 p.m. on a chilly autumn day, a parent calls 911 to report a missing 3-year-old child. 5 The child was outside playing and may have wandered off into a vast wooded area adjacent to the home. 1 As night falls, more than 100 personnel are on the scene searching for the missing child. 9 Within the Search Group, four canine search teams are assigned.

Huh? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Improving Your Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],NOT “ English 101” Check out “Writing It Right” in the Student Manual.

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Huh? ,[object Object],[object Object]

Bottom Line: Communicate! ,[object Object],What happened? What are you doing about it? What does it mean to me?

Unit Summary ,[object Object],[object Object],[object Object]

Communicating in writing for PIO course G-289

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Communicating in writing for PIO course G-289