1. Winged Media
Business Plan Overview

2. Purpose
Define the company/business in a single
declarative sentence.

3. Problem
Describe the pain of the customer (or the
customer’s customer).
Outline how the customer addresses the issue
today.

4. Solution
Demonstrate your company’s value
proposition to make the customer’s life better.
Show where your product physically sits.
Provide use cases.

5. Why now
Setup the historical evolution of your category
Define recent trends that make your solution possible

6. Market Size
Identify/profile the customer you cater to
Calculate the TAM (top down)_ (total addressable market)
Segmented addressable market
Share of market

7. Competition
List of competitors
Competitive advantages

8. product
Product line-up (form factor, functionality,
architecture, intellectual property

9. Business model
Revenue
Pricing
Avg account size and/or lifetime value
Sales & distribution model
Customer pipeline

10. Team
Founders & mgt
Board of directors/advisers

11. Financials
P&L
Balance sheet
Cash flow
Cap table
The deal

12. Risks & Mitigation
Risks Detail Migitation Status
Technology IP grouping Cloud computing Implemented
Server & database scalability Cloud, & data sharding Implemented
Uptime & system failure Proactive monitoring, multiple back-ups Implemented
Amazon Alternatives – eg Rackspace Considering
People Retention Staff share scheme Implemented
Performance KPI system Considering
3rd Party Other data, keyword data Alternate feeds & own data In progress
Search engine traffic Mashvine, community, social/viral In progress
Content Multiple sources. Content network Implemented
Revenue fees Multiple feed partners Implemented
Revenue AGI Develop own sales channel In progress
Competitors GoDaddy, others Partner/white label In progress