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Leadership Training for Emerging Leaders in the Call-Center / BPO Industry Wing Lam Associate Professor
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1) About U21Global
Universitas 21 - Network of 21 Outstanding Global Universities   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who We Are A   global   management school  owned by  21 major universities  with an international faculty of over   100 PhD-qualified professors Mission Developing  management talent  for today’s global business environment
2) Talent Development Challenges in the BPO Industry
“ 500,000  agents by  2010  from the current  200,000 “ http://www.ccap.ph/pages.aspx?navid=1222
0 Top 4 BPO HR Concerns develop skills quickly and effectively fits in with their work schedule staff attrition attract talent – employer of choice engaging learning programmes with authentic learning objectives flexible learning  learning programmes that encourage knowledge management provide employees with growth opportunities
Lack of Call-centre Managers with Experience and Knowledge Lack of Customer Service Culture Management by Enforcement Poor Morale High Attrition Poor Service Customer Complaint The Growing Pains of India’s Call Centre Industry By Editor Niels Kjellerup March 12, 2004 “ Call-Centre Factories” Client Insourcing Over-emphasis on Technology http://callcentres.com.au/India_call_centres_update.htm
"People are looking for the opportunity to have variety in their work and to tackle challenging assignments. The best companies are figuring out how their employees can have both opportunities - without leaving."  Jeffrey Pfeffer Professor of Organizational Behavior  Stanford University
How to Develop People?   A)  What skills to develop? B) How best to develop?
3) Skills and Competency Analysis
Junior Service Agent Director Team Leader Group Manager Senior Service Agent BPO Skills Analysis Team Manager People Management and Work Design Skills Customer Service Skills Business Management Skills
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1. Group-work 2. Managing Service Staff Areas of Competence People Management and Work Design Skills 3. Coaching 4. Service Operations & Quality 6. Sustaining Performance & Innovation 5. Human Resources Planning 7. Business Process Design 8. Knowledge Management
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Executive Certificate Programme in Management (for BPO Industry) ,[object Object]
 
 
Dr. Evelyn Gullet – Professor of Organisational Behaviour Her research interests include e-learning, organisational behaviour, change and development; work relationships; leadership application; cultural diversity; training and development; and qualitative research.  Dr Gullett received her PhD in Human and Organizational Systems, a business behavioural science degree, from The Fielding Graduate University, Santa Barbara, California.  BPO Industry Experts Education not just training!
How to Develop People?   A) What skills to develop? B)  How to develop?
4) New Learning Approaches
The importance of learner engagement!
The Learning Pyramid Ref:  National Training Laboratories, Bethel, Maine, USA Teach others Lecture Discussion group Demonstration Audiovisual Reading Practice by doing 5% 10% 20% 30% 50% 75% 90% Average Retention Rate
Discuss Solutions  Apply for Real Experience Sharing   Conceptual Knowledge Workplace Scenarios Peer Learning Learning Impact Expert Facilitation Learning Approach Workplace Projects Assessment
 
Collaboration Discussion Boards Webinars Courseware Vodcasts Workshop
Benefits ,[object Object],[object Object],[object Object],[object Object]
0 Top 4 BPO HR Concerns develop skills quickly and effectively fits in with their work schedule staff attrition attract talent – employer of choice engaging learning programmes with authentic learning objectives flexible learning  learning programmes that encourage knowledge management provide employees with growth opportunities
5) Conclusion
Quality of people, not just quantity Raising productivity through people development Skills at the team leader levels and above People management & work design  skills New learning approaches
Thank you!

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Presentation Wing Lam

  • 1. Leadership Training for Emerging Leaders in the Call-Center / BPO Industry Wing Lam Associate Professor
  • 2.
  • 4.
  • 5. Who We Are A global management school owned by 21 major universities with an international faculty of over 100 PhD-qualified professors Mission Developing management talent for today’s global business environment
  • 6. 2) Talent Development Challenges in the BPO Industry
  • 7. “ 500,000 agents by 2010 from the current 200,000 “ http://www.ccap.ph/pages.aspx?navid=1222
  • 8. 0 Top 4 BPO HR Concerns develop skills quickly and effectively fits in with their work schedule staff attrition attract talent – employer of choice engaging learning programmes with authentic learning objectives flexible learning learning programmes that encourage knowledge management provide employees with growth opportunities
  • 9. Lack of Call-centre Managers with Experience and Knowledge Lack of Customer Service Culture Management by Enforcement Poor Morale High Attrition Poor Service Customer Complaint The Growing Pains of India’s Call Centre Industry By Editor Niels Kjellerup March 12, 2004 “ Call-Centre Factories” Client Insourcing Over-emphasis on Technology http://callcentres.com.au/India_call_centres_update.htm
  • 10. "People are looking for the opportunity to have variety in their work and to tackle challenging assignments. The best companies are figuring out how their employees can have both opportunities - without leaving." Jeffrey Pfeffer Professor of Organizational Behavior Stanford University
  • 11. How to Develop People? A) What skills to develop? B) How best to develop?
  • 12. 3) Skills and Competency Analysis
  • 13. Junior Service Agent Director Team Leader Group Manager Senior Service Agent BPO Skills Analysis Team Manager People Management and Work Design Skills Customer Service Skills Business Management Skills
  • 14.
  • 15. 1. Group-work 2. Managing Service Staff Areas of Competence People Management and Work Design Skills 3. Coaching 4. Service Operations & Quality 6. Sustaining Performance & Innovation 5. Human Resources Planning 7. Business Process Design 8. Knowledge Management
  • 16.
  • 17.
  • 18.  
  • 19.  
  • 20. Dr. Evelyn Gullet – Professor of Organisational Behaviour Her research interests include e-learning, organisational behaviour, change and development; work relationships; leadership application; cultural diversity; training and development; and qualitative research. Dr Gullett received her PhD in Human and Organizational Systems, a business behavioural science degree, from The Fielding Graduate University, Santa Barbara, California. BPO Industry Experts Education not just training!
  • 21. How to Develop People? A) What skills to develop? B) How to develop?
  • 22. 4) New Learning Approaches
  • 23. The importance of learner engagement!
  • 24. The Learning Pyramid Ref: National Training Laboratories, Bethel, Maine, USA Teach others Lecture Discussion group Demonstration Audiovisual Reading Practice by doing 5% 10% 20% 30% 50% 75% 90% Average Retention Rate
  • 25. Discuss Solutions Apply for Real Experience Sharing Conceptual Knowledge Workplace Scenarios Peer Learning Learning Impact Expert Facilitation Learning Approach Workplace Projects Assessment
  • 26.  
  • 27. Collaboration Discussion Boards Webinars Courseware Vodcasts Workshop
  • 28.
  • 29. 0 Top 4 BPO HR Concerns develop skills quickly and effectively fits in with their work schedule staff attrition attract talent – employer of choice engaging learning programmes with authentic learning objectives flexible learning learning programmes that encourage knowledge management provide employees with growth opportunities
  • 31. Quality of people, not just quantity Raising productivity through people development Skills at the team leader levels and above People management & work design skills New learning approaches