This document provides guidance on how to develop a value-oriented business. It outlines key aspects to consider such as defining the problem being solved, the unique value provided, and how that value is created and delivered through a value chain and model. It also discusses analyzing the strengths, weaknesses, opportunities, and threats of the value model, as well as how to spread the value through marketing and partnerships. The document concludes by emphasizing the importance of measuring the relationship between costs and value through metrics and having a detailed development and spread plan.

1. VALUE BUSINESS“how to develop value oriented business”BLACK IT START-UP Prof. BaekJooHuemrwandahm@gmail.comRDB / KOICA VOLUNTEER JUN. 2010

2. Contents BACKGROUND ? VALUE ? VALUE MODEL ? SPREAD VALUE ? COST-VALUE ANALYSIS ? PLAN ?

6. Value Chain The definition of the process and factors which can infect the goal value

7. SWOT Analysis WHAT is SWOT of your value model?

8. VALUE SPREAD How can we SPREAD your value and value model?

9. Marketing Mix (4P)- Legacy Theory -

10. SPEAD MIX (VFSP)

11. Five Forces Model (Michael Porter) - Legacy Theory -

12. Five Forces Model for SPREAD “Have to do” (Policy, Law) “Want to do” (Internal Commitment) “Give them” (Donors) “Give me” (Recipients ) “Can do” (Ability)

13. COST-VALUE ANALYSIS What’s your cost factors? What’s your value factors? How can you measure value? What is the formula? (relationship between COST-VALUE) Value business V C

14. PLAN Development plan Spread plan 2010 Jan Feb. MAR. Plan group1 -plan1-a -plan1-b -plan1-c Plan group2 -plan2-a -plan2-b Milestone 1