Managing Personal Communications Channels

Chapter 19 MANAGING PERSONAL COMMUNICATIONS: --- Direct and interactive marketing word of mouth, and personal selling ,[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-V52

1. D irect marketing channels include___? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

Answer: 1 ,[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

2. Direct marketing plan campaigns by deciding on: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

Answer: 2 ,[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

3 . Sending an offer, announcement, reminder, or other item to an individual consumer. This is belong to: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

Answer3 ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

3. Sending an offer, announcement, reminder, or other item to an individual consumer. This is belong to: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

4. Which is the wrong describtion of interactive marketing: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

5. Which method can get powerful feedback, and improve product Effectively? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

6. There are two notable forms of word-of-mouth marketing, which encourages people to exchange information related one way or another to a product or service online? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

Answer: 6 ,[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

7. The main steps for designing a sales force: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

8. The correct order for managing the sales force: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

9. Major steps in effective selling: ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

10. What should salespeople do for health marketing? ,[object Object],[object Object],[object Object],[object Object],ATENEO GRADUATE SCHOOL OF BUSINESS MARKMA-chapter19-F05

Managing Personal Communications Channels

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