In-depth analysis, thought-provoking case studies and essential networking at the industry’s premier sales and marketing event. http://events.eyefortravel.com/smapac/?q=smapac?t=scribd http://www.eyefortravel.com/?t=scribd

1. International Scope, unrivalled Quality
SAVE
$100s
by booking
sales and Marketing today!
in Travel Asia-Pacific 2008 29-30th July 2008, shangri-la Hotel, sydney
SELL MORE, for less…
Robust marketing strategies to reinforce your
brand, foster loyalty and increase sales
in-depth analysis, thought-provoking case You can earn more - let these
studies and essential networking at the expert speakers show you how
industry’s premier sales and marketing event.
Can you really afford to miss out on these
vital issues? Jamie Perry, Director of Distribution Darren Wright, General
& Commercial Systems, Jetstar Manager Australia, airasia X
• OnLinE bEST-PRaCTiCE - the tried and tested route
to web success - take advantage of a market set to
treble in 5 years
Andy Conroy, Global Online Phil Squires, Manager Sales and
• STand OuT FROM ThE CROwd - marketing that Director, Lonely Planet Distribution, v australia
offers real bang for your buck
• COnquER SEaRCh with the latest developments that
will keep you on top Russel Isaacson, Online Marketing James Johnson, eCommerce
Manager, Expedia australia Analysis Manager, virginBlue
• Begin the conversation - hOw Can SOCiaL MEdia &
uSER gEnERaTEd COnTEnT MakE yOu MOnEy
• CaPiTaLiSE On RECORd gROwTh - grow your brand
Tim Hughes, Martin Warner, COO,
and your profits in lucrative new markets VP Commercial, hotelClub Carlson Wagonlit Travel
• STREaMLinE yOuR MuLTi-ChannEL MaRkETing
STRaTEgy - harness the most effective channels and
cut the dead wood Sandra Calabretta, Group General
Manager, Constellation hotel Group Darrell Wade, CEO, intrepid Travel
seize this vital opportunity to ensure you
are maximising your marketing dollar.
Adeline Ee, CR Management,
Chris Dodd, CEO, roamfree.com Banyan Tree hotels and Resorts
Media Partners
Basil Hyman, Marketing and
Internet Services, STa Travel Richard Noon, CEO, Webjet
REGISTER nOw at www.eyefortravel.com/smapac

2. check out the exclusive social network – www.eyefortravel.com/smapac/social
The essential event to increase profitability,
maximise sales and sharpen your competitive edge
In an increasingly competitive travel A flying start... search two-point-zero
marketplace it has never been so vital
to secure a robust sales and marketing The roadmap to online success brings if you thought search was a donkey
strategy. The customer is becoming together best practices from the around flogged to death – think again! Web
increasingly fickle and without the right the world and applies it to the Asia-Pacific 2.0 has thrown up a whole new set of
sales and marketing strategy you will region. Looking into how you can get the obstacles for your search success and
lose them. best ROI from your online strategy, it really to make matters worse research done
is the no nonsense approach to cementing by Google indicates the role of search
Every interaction you have with your your online reputation and increase sales in eCommerce has never been so
customer is important. Whether it’s online, in a market set to treble in 5 years. important. Share the problems, discuss
offline, blogs, email, mobile, user generated the challenges and hear the solutions. Top
content…at all of these points you touch new channels, new touch the search rankings by hearing about the
your customer. How your company latest developments in search – make sure
engages the customer at each of these points that your marketing spend isn’t wasted by
touch-points influences your brand. Get For those of us not living in cave it’s being difficult to find.
it right and you will take advantage of obvious that the industry landscape is
record growth in the region, maximise getting more competitive – what might sell to a captive audience
sales and expand your brand. Getting not be obvious is what you can do about
it wrong will cost you dear. Sales and it. defending your market share and Social Media and User Generated Content
Marketing in Travel Asia-Pacific 2008 is growing your brand is essential for your is where your buyers are. But with so many
the conference which will give you the survival. Look into new touch-points questions of how to reach them it often
essential information that will revolutionise where your customers are not just willing, seems overwhelming. We don’t just show
your sales and marketing strategy – it’s the but waiting to buy. Get the first-mover’s you ways to penetrate social media and
business equivalent of taking steroids! advantage in lucrative, untapped channels. ugC; we have recruited the specialists
who can offer effective strategies to
It is within your reach, and with Sales monetize them. Boost conversions,
and Marketing in Travel asia-Pacific increase loyalty, nurture trust…the
2008 it couldn’t easier. On the 29-30th opportunities are there, get the information
July at the Shangri-La Hotel, Sydney we to seize them!
bring together the leading experts of the
industry to show you – step-by-step –
how to improve your sales and marketing Give customers the service
strategy. No nonsense, no time-wasting they demand
– the two days will transform the way you
Every interaction you have with your
do business with concise information,
customer is important and how you
innovative case studies and essential
networking opportunities.
Cut costs, increase sales deal with them can make or break your
brand. With so many competitors looking
Your customers are bored with your
EyeforTravel’s calibre and respected to lure your customers away having a
traditional marketing. Be on their mind
international reputation means that we robust CRM strategy has never been so
all the time with new innovative new
can offer a global perspective that will important. Not only will loyal customers
marketing media that will engage
allow your aspirations to become realities. decrease acquisition cost, but having a
customers in your brand like never before.
No where else can you draw upon the legion of happy customers will give you
Your competitors are finding the minimal
expertise of international executives and word-of-mouth marketing that money just
investment, maximum returns of new
meet the people who are shaping the can’t buy.
marketing channels - it’s about time you
industry.
stopped treading water with your tired old
advertising.
Workshop:
break into new markets boost profits with
Remember the best rule of defence is ancillary revenue
attack – especially in lucrative emerging
markets. To show you where your sales
and marketing spend will get maximum Ancillary revenue can New for
returns it takes experience. That’s why add up to 18% to your 2008!
we have the people that have been there, annual turn over. The
done that and reaped the rewards. Only message from those in the
This is the essential event for people that with their experienced advice can you know is simple: if you are in
want to get ahead – and stay ahead – in minimise risk and maximise results. You the business of selling travel,
the travel industry. Really ask yourself are part of the fastest growing region on you can earn more!
whether you can afford to miss out on the planet – isn’t it about time your sales
these essential issues: - reflected this?
Register nOw at www.eyefortravel.com/smapac

3. Don’t miss out – the earlier you book
Day One – 29th July
Defend your market share by optimising Upgrade to a rich web environment, and make
marketing channels and looking at new sure your canny sophisticated searchers don’t
touch points get left behind…
• Your future customers are fickle – make sure that you stand • Understand – exactly - the role that search plays in your
out from the crowd. Examine the marketing strategies that will customer’s booking cycle. Ensure you have the knowledge
reinforce your position to adapt to the changes
• Revolutionise your sales by implementing the right marketing • Your customer is bored with your marketing – look into new
technologies that will make customers come to you, not the rich media that will capture their attention and their wallets
other way round
• Boost yourself in the search rankings – discover how user
• Go green – a robust environmental strategy will not only generated content will play a vital role in search success of
increase loyalty but also capture new customers in a way that the future
conventional marketing just cannot do.
• How can you leverage the most out of your commercial
• It’s always on, it’s always there…it’s mobile. Look into new, search spend – examine how search can become your latest
innovative ways you can market to your customer sales channel
• Social media widgets such as Tripadvisor’s Cities I’ve Visited • Don’t waste it! Make sure that your wonderful new content
and STA Travel’s Trip Countdown have given them unique get cached with best practices for a rich web environment
penetration that money just can’t buy – hear how to get
• Maximise search in a multi-lingual world – with so many
similar success
different languages to consider what strategies offer the
Andy Conroy, Global Online Director, Lonely Planet best ROI?
Basil Hyman, Marketing and Internet Services, STa Travel Joe Nguyen, Global eCommerce Director, Millenium & Copthorne hotels
James Johnson, eCommerce Analysis Manager, virginBlue
“Well organized and professionally run
event that brings together the top brains social Media and User Generated Content –
in the online travel space” how can it make you money?
Steve Sherlock, Oodles.com • Effective strategies to penetrate social media – hear from
the first-movers about the successes and failures they have
experienced
The Roadmap to Online success
• User generated content has made your brand more fragile than
• You can’t dismiss online: translate your successful offline ever – 90% of hotels think its important to monitor, yet few
brand identity into the online world without cannibalising what actually do – examine strategies to monitor and manage your
you have worked so hard to build brand in this difficult realm
• Retain integrity for maximum sales: offer shop front service to • How can you use social media to your advantage: social
the online consumer and become their one-stop travel shop networks, user generated content, blogs…we show you how
• Web 2.0 a year on: cut through the hype – what worked, what to squeeze out the best ROI
didn’t…Hear the best ways to invest for the future • Boost conversions by integrating elements of social media that
• Review cutting edge technologies which can boost will really add value to your brand website
conversions without breaking the bank • Social media has already changed the way your customers
• Establish basic strategies to drive customers to your website interact with the web – listen to the experts on how you need
– understand where your customers are and how to effectively to adapt your sales and marketing strategy to stay competitive
reach them Richard Noon, CEO, Webjet
• Deal with the fickle online consumer by making sure your Peter Daams, Co-Founder, Travellerspoint
brand sits at the forefront of your customer’s mind – be one Niall White, Group Strategy Director, house of Travel
of the sites they trust, use and return to!
Andy Conroy, Global Online Director, Lonely Planet (panel)
Tim Hughes, VP Commercial, hotelClub
Chris Dodd, CEO, roamfree.com
Sandra Calabretta, Group General Manager, Unwind and cement
Constellation hotel Group the new business
relationships you
“The best conference I have been
have made at our
to in years”
relaxing cocktail
Jackie Douglass, voyages Hotels & Resorts
party
call +44 (0)207 375 7228 to secure you place

4. the more you save – so book today!
Day Two – 30th July
intermediary issues new Markets – with great challenge, comes
• How is the online travel agency landscape changing? great reward
With big international OTA names setting their sites on the • Meet the new partners that will ease your transition into
market, how will the home-grown brands react? a new and lucrative market
• How are the travel switches, such as GDSs, coping with the • It’s all about ROI! Learn how to reposition your brand for
new travel industry reality? What adjustments are they making more sales, less costs and greater profits
to better suit your sales and marketing needs?
• Penetrate the fertile emerging markets with expert advice
• Widen your marketing reach with an effective multi-channel from the people who have been there, done that and reaped
strategy – meet and select the right partners for you the rewards
• Don’t neglect your most profitable channel – evaluate the • How do you increase awareness of your product proposition
benefits of direct sales and ensure that you own across multiple channels in new markets to ensure maximum
your customer sales and retention?
• Meta-search has recently received heavy investment, is the • Participate in the essential forum to identify potential new
big funding a big deal? Get the information you need to be markets that will grow your business – and your profits!
ready to react
Darren Wright, General Manager, airasia X
Martin Warner, COO Asia Pacific, Carlson Wagonlit Travel
Phil Squires, Manager Sales and Distribution, v australia
Jamie Perry, General Manager Distribution and Commercial Systems, Jetstar
Russel Isaacson, Online Marketing Manager, Expedia australia
“The range of speakers was fantastic.
Their honest and open speeches showing
the good and bad of their past efforts
were invaluable as a learning curve for
our business”
Sally Wiseman, Flightcentre
Keeping your customers happy… really happy!
• Customer experience is key – maximise return business,
referrals and recommendations.
• Understand what consumers want so that you can offer a
product that requires no hard sell, just hassle free profits
• Examine CRM technologies that deliver the service your
Workshop: Grow profits
customer wants and the return of investment you demand with ancillary revenue
• Don’t lose brand integrity and valuable sales by marketing to
the wrong people - look into how segmenting your customer Ancillary revenue is adding up to 18% of highly
base can help target your marketing to the right people profitable revenue to some company’s annual turn
• Optimise your sales and marketing strategy for maximum over – why not yours? The message is simple:
returns – cut the dead wood and sharpen your if you are in the business of selling travel – your
competitive edge revenues could be higher!
Darrell Wade, CEO, intrepid Travel To ensure you have the expert knowledge ready
Adeline Ee, Customer Relationship Manager, Banyan Tree hotels & Resorts to take your earnings to that next level we have
brought together the experts to show you how
to source, integrate, market, sell and manage
Have your say… ancillary inventory. This workshop is only open to
This conference has been conference delegates so make sure you don’t miss
specifically designed to out on this fantastic opportunity to grow profits.
encourage interactive
Charles Johnson, eCommerce Partnerships Manager,
participation. Not only will
you hear thought provoking virginBlue
presentations and stimulating
case studies, you’ll have the
chance to join the discussion
and have your questions
“This event is superb”
answered. Suchada Borsub, Tourism Authority of Thailand
Secure your place today and save $100s

5. Fax this completed registration page to +44 (0)207 375 7576
SAVE $100s
by b
sales and Marketing ooking today
!
in Travel Asia-Pacific 2008 29-30th July 2008, shangri-la Hotel, sydney
3 EASY STEPS TO REGISTER
1. Please select the package you require: Sign up as a gold delegate and as well as
gaining unique insight and fantastic networking
opportunities, you will recieve an EyeforTravel
industry report. Choose from our latest research
Super Early Bird Early Bird
Normal reports at www.eyefortravel.com/research.
Book before: 30th May 2008 27th June 2008
GOlD 3. Payment
Includes: Two-day delegate pass, aUS$ 1795 aUS$ 1895 aUS$ 1995
CD of presentations with audio and
Please tick the package price box you require above:
EyeforTravel’s Research Report
Choose one of the following payment options:
silvER I enclose a cheque/draft for: AUS$___________________
Includes: Two-day delegate pass, aUS$ 1395 aUS$ 1495 aUS$ 1595
CD of presentations with audio (payable to First Conferences Ltd)
Please invoice my company: AUS$___________________
bROnzE
aUS$ 1195 aUS$ 1295 aUS$ 1395
Includes: Two-day delegate pass. Purchase Order No.:_____________________________
Please charge my credit card: AUS$__________________
Group Discount: cancELLations:
Please contact Paul Lane on +44 (0)207 375 7597 All conference places are fully transferable without any charge.
or email him at paul@eyefortravel.com for more Cancellations received before 5pm (GMT) time on Friday 27th June Amex Visa Mastercard American Express
details on group discounts. 2008 will not incur a penalty (credit card registrations are subject to a
5% administration fee). If written confirmation of a cancellation is not
HotEL Discount: Credit card number:
We have negotiated a preferential room rate at the received by 5pm (GMT) time on Friday 6th June 2008, we will be obliged
Shangri-La Hotel, Sydney. Reservation details will to charge the full fee. Please note - you must inform the conference
be sent to you when you register. Please note there desk in writing of any cancellations on: customerservices@firstconf. Expiry date:
is limited availability. So we recommend you book com Whilst every effort is made to maintain the advertised agenda, the
early to take advantage of this offer. organisers reserve the right to make changes without notice. Security Code (3 digits on the back of the card):
Name on card:
2. Delegate Details
Signature:
Please photocopy this form for multiple registrations
NB: FULL PayMENT MUST BE RECEivEd BEFORE ThE EvENT
Mr / Mrs / Ms / Dr: First Name:
Last Name:
5 Easy Ways
to Register
Company: Position/Title:
Email: tom@eyefortravel.com
Telephone: Fax:
Fax: +44 (0)207 375 7576
Email: Call: +44 (0)207 375 7228
Online: www.eyefortravel.com/smapac
Address:
* Mail: Registrations, EyeforTravel,
State: Postcode/Zip: 7-9 Fashion Street, London,
E1 6PX, UK
Country:
REGISTER On ThE SEcuRE wEbSITE AT www.eyefortravel.com/smapac

6. no nonsense, no timewasting - a roadmap to higher profits
SAVE $100s
by b
sales and Marketing ooking today
!
in Travel Asia-Pacific 2008 29-30th July 2008, shangri-la Hotel, sydney
Meet the people who will change you business
international scope, interact with the best
unrivalled quality... sales and marketing
speaker line up this year
EyeforTravel has built its international reputaion by offering
you expert speakers interrogating an extensively researched Andy Conroy, Global Online Director, Lonely Planet
agenda. This conference is no exception and will bring together Basil Hyman, Marketing and Internet Services,
the innovators, industry leaders and decision makers who will STA Travel
enhance your business. Don’t settle for a one day conference Tim Hughes, VP Commercial, HotelClub
which brushes over the issues; choose Sales and Marketing in Jamie Perry, General Manager Distribution and
Travel Asia-Pacific 2008 for international expertise, compelling Commercial Systems, Jetstar
content and superior networking. Darrell Wade, CEO, Intrepid Travel
Darren Wright, General Manager Australia,
AirAsia X
Chris Dodd, CEO, roamfree.com
Get networking Today! James Johnson, e-Commerce Analysis Manager,
VirginBlue
Why keep the networking and discussion in the conference Sandra Calabretta, Group General Manager,
room. EyeforTravel’s dedicated sales and marketing social Constellation Hotel Group
network will let you see who else is interested, be the first to Joe Nguyen, Global e-Commerce Director,
hear about developments and get the discussion going before Millenium & Copthorne Hotels
even arriving in Sydney. Richard Noon, CEO, Webjet
Access the exclusive sales and marketing social network at: Peter Daams, Co-Founder, Travellerspoint
www.eyefortravel.com/smapac/social Niall White, Group Strategy Director,
House of Travel
Martin Warner, COO Asia Pacific,
Carston Wagonlit Travel
Charles Johnson, eCommerce Partnerships
Manager, VirginBlue
Adeline Ee, Customer Relationship Management,
Banyan Tree Hotels & Resorts
Russel Isaacson, Online Marketing Manager,
Expedia Australia
Phil Squires, Manager Sales and Distribution,
5 Easy Ways to Register V Australia
Email: tom@eyefortravel.com
Fax: +44 (0)207 375 7576
Call: +44 (0)207 375 7228
Online: www.eyefortravel.com/smapac
* Mail: Registrations, EyeforTravel,
7-9 Fashion Street, London, E1 6PX
Secure you place today at www.eyefortravel.com/smapac and SAVE $100s!