Content Management, Blogging for Business, PR & Social Media Strategies for Business Barbara Rozgonyi

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The document discusses how blogging and public relations (PR) can be combined to establish authority and position oneself as a trusted expert in a particular niche or industry. It provides strategies for using blogging as a content platform, including publishing frequently on topics people search for and want to know about, linking content to drive traffic, getting other sites to share content, and continually improving efforts over time. The goal is to become the most valuable and prominent source of information in one's field through consistent blogging and PR activities.

Business Technologie

Blogging &PR: Constructing an Authority Platform Barbara Rozgonyi, PR Results Expert www.wiredPRworks.com ©2009 Barbara Rozgonyi for CoryWest Media, LLC

Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bloggers Now ,[object Object],[object Object],[object Object],[object Object],[object Object]

PR Then ,[object Object],[object Object]

Traditional Versus Online PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do you need to know? ,[object Object],[object Object]

Your Takeaway/Goal ,[object Object],[object Object],[object Object]

Only World Class Counts, Even Locally ,[object Object],[object Object],[object Object],[object Object]

PR P-R-I-M-E-R ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top Five Essential Virtual PR Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Behind Screen Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

On Screen Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Construction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Post Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started or Moving Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Year One Highlights ,[object Object],[object Object],[object Object],[object Object]

Rebuilding ,[object Object],[object Object]

Blogging Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Level Two Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Post Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Steps ,[object Object],[object Object],[object Object],[object Object]

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