Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
Social Media Workshop Presentation for Parks and Rec
1. br />Social Media Sampler By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
2. Our Agenda Tools Hazards Rules Sites Communities Getting Started Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
3. P-O-S-T Method People: where are they Objectives: achieve what Strategies: plan for how relationships will change Tech: what SM platforms to use From Groundswell Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
6. Your Biggest Takeaway Position your Parks Online as the _________ resource _______ are looking for to do ___________________. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
18. Facebook Frontage Who’s on Facebook? What do they do there? How businesses do business on Facebook When to combine and separate your lives Action steps
19. Who’s on Facebook? Average age is 33, twitter is 31 comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y 19% of Google sessions now come from Facebook, up from 9% a year ago May surpass Google by 2011-2012 Big brands Local Businesses
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27. What do people do on Facebook? Play! Update Share Comment Post Tag Join communities Advertise
28. Doing Business on Facebook Fan Pages Facebook Connect Advertising Research Lead generation Conversion
29. Separation Anxiety Multiple personalities Business persona Personal statement Combine or confine?
30. Action Steps Set up personal boundaries Determine business goals Decide on fan page or group Scope out your competition Ask your customers if they’re on Facebook Add Facebook page contac to everthing Wish people a Happy Birthday
31. LinkedIn 5 Power Strategies to Stand Out and Be Sought out By Barbara Rozgonyi
59. Review Tools Hazards Rules Sites Communities Getting Started Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
60. Twitter Flight School Twitter 101: How to Tweet: Not for Birds, but for Business @wiredprworks
61. Today’s Twitter Talk How to fly into twitter and attract a flock of loyal followers and customers Who uses twitter? What is twitter? When would I use twitter for my business? Where does twitter go? How does twitter grow businesses? Action Steps
63. Twitterer Profile Average age is 31, Facebook is 33 Mobile phone lovers Early technology adapters 5.5 million users 23,538,791 unique visitors Worth?
64. What – exactly – is Twitter? Microblogging SMS – short messaging service Real time updates Community connector Search engine People
79. Action Steps Set up a social email address Grab your brand names Sign up for twitter Ask your clients if they’re on twitter Listen to talk Respond Search RSS feed Add twitter everywhere