Stealth mode company we've been working on. Now semi-stealth, as if you've found this you've waded through my long-winded bio...

1. “Empowering Base of the Pyramid (BoP) households by leveraging technology
to provide human services”
Alison Wise Founder & CEO
wisealf@gmail.com
415-797-8099
Skype: wisealf

2. Team
 Alison Wise, Founder & CEO: 20 years in the CSR,
renewables/clean tech and innovation space including NREL,
Clean Edge and numerous public and private sector companies,
board of several Indian non-profits; BA, MBA.
 Tero Brandstaka, CRO: Finnish citizen, two master’s degrees, 8
years in agriculture and 10 years financial stability in retail
banking, lived in Asia and Africa for 7 years;
 Srivatsan Sivanandan, CSO : A quant-creative, experience in
business strategy, venture finance, and supply chain, with start-
ups and MNCs across three continents; BE, MEM.
 Fredrik Olrog, COO : Decade in renewables, currently Managing
Director at O2 Bio, Sweden; professional sailor; MBA.

3. Landscape & Addressable Market
Energy/Hea
lth/Goods
& Services
20%
Food/Water
/Education/
Others
80%
SynchronEco
market
• 4.5 billion people at "the base of the pyramid" ($5 per day or less) represent a $15 trillion economy
•This economy currently is largely penetrated by technologies that have costly side effects
•Or where conditions are such that no exchange exists but barter or extreme poverty
A ~$70 billion opportunity!
Situation in India Typical expense split
Capturing ~20% of this market will make SynchronEco a ~$15 billion business!

4. BoP pain points
Lack of affordable access to clean water
Lack of affordable access to healthcare
Lack of affordable access to electricity
Lack of affordable access to capital

5. Our Solution
SynchronEco Basket ICT + Udyamis BoP households
Value Proposition
Device Manufacturer Last-mile entrepreneur Rural household
Access to a huge niche market Opportunity to earn a regular income Affordable access to essential services
Data insights on consumer psyche Become influential within community No more tradeoffs on expense decisions
Proven market need minimizes risk Create businesses based on platform Productivity gain for the household

6. Potential Impact

7. SynchronEco Elements
SynchronEco
“Udyamis”
Franchise owners of
SynchronEco System
SynchronEco
Power
SynchronEco
MicroCredit
Union
SynchronEco
Health
SynchronEco
Store

8. Business model summary
End customers1. BoP households
2. Last mile entrepreneurs
3. New device manufacturers
4. Corporate CSR
Customers
End customers
1. Partnering with self-employed
groups
2. Enhancing CSR for corporates
3. Providing sustainable livelihood
to BoP households
4. Opening new untapped
markets for start-ups in
energy/health/finance
Value Provided
End customers1. Via last mile entrepreneurs
2. Ongoing demand fulfillment
3. Acquiring plus retaining both
Udyamis & end consumers
Customer relationships
End customers
1. Udyamis will leverage their
existing relationships
2. They will buy products/services
via mobile kiosks and/or
small format stores
3. Will partner with 3PL providers
to handle distribution
4. End consumers will be
educated about the energy
and health care savings that
service adoption entails
Channels
End customers
$$$ x Quantity
CSR consulting
Pricing – pay-per-use for end
customers
Quantity – Aggressive about
Udyami recruitment
Revenus estimate of $2.5M in
year XXX
Revenues
End customers
1) Recurring resources
2) Staff salary/benefits
3) Customer & Udyami
acquisition
4) Inventory holding / JIT
5) Paymentprocessing services
6) Equipment capital
Pilot cost estimate is $750k
Costs
End customers
1) SynchronEco CEO’s 5K
professional network
2) Diversity within team
3) Prior start-up experience
4) Cleantech experience
5) Social impact experience
6) Business skills (4MBAs)
7) PPP focus
Key Resources
End customers
1) Fundraising (VC, II, Corp)
2) Business model iteration
3) Business plan iteration
4) Pitch deck iteration
5) ID Udyami pipeline
6) ID first-entry markets
7) Pick hands and legs of pilot
Key Activities
Key Partners
1) Advisors
2) Funders
3) Corporations
4) Work-development
organizations
5) Philanthropy
6) R & D
7) Impact start-ups

9. SynchronEco growth stages
Pilot with mature
technology participants
50 (udyamis) TBD
Proof of concept in order
to build franchising
concept
(200-> 5,000 udyamis)
.
.
.
.
.
2014 2015 - 2018
Global franchising business built on top of a
rigorous Franchise Disclosure Document
(10,000 100,000 udyamis)
.
.
.
.
.
2019 -
.
.
.
.
.
. . .
. . .

10. Launch Strategy
Corporate
Partnerships
Clean Tech VC
Social Impact
Investors
We offer an efficient and
effective way to address
philanthropic and aid-
based activity with a profit-
motive engine, creating a
sustainable “ROI”

11. Financial model and projections
Investment: $10 million
IRR of 57%
Revenue scenarios
$0
$10
$20
$30
$40
Pilot Year 1e Year 2e Year 3e Year 4e
Optmistic
Base
Pessimistic
SynchronEco will make for a lucrative investment even with conservative projections
U$ 000's Pilot e Year 1e Year 2e Year 3e Year 4e
Annual revenue 122 1,468 4,892 14,676 29,352
Energy Services 15 180 600 1,800 3,600
Health Services 5 64 212 636 1,272
Mercantile Services 102 1,224 4,080 12,240 24,480
Banking Services - - - - -
Data/ Analytic Servises - - - - -
No of Udyamis (not in 000’s) 50 600 2,000 6,000 12,000
Income after financial items - 119 2,230 2,302 6,139

12. Pilot Funding
 Planning, staffing up: $500,000 USD
 Equipment and logistics: $250,000 USD
Customer Service Points (CSPs) are agents for traditional banks in-
field with mobile banking services
http://www.cgap.org/data/india-banking-agents-survey-2012
-- We plan to
focus on
tracking the
organic growth
in the # of
Udyamis before
raising again
-- Also, track
revenues and
on-the-ground
social impact to
report impact
metrics

13. Back Up Slides
Who
• Slide 14: Advisers
What
• Slides 15-16:
Overview of UVP
and economic
assumptions
How
• Slides 17-26:
Details of Udyami
“Day in the
Life, information
on Elements of
SynchronEco
Platform
(Health, Power, St
ore, MicroCredit
systems)
When
-Slide 27 Platform
Development
Why
--Slide 28 “Moore’s
Law” of
SynchronEco

14. Advisers
 Bruce Cahan Visiting Scholar at Stanford
University, TEDxNewWallStreet, Ashoka
 (Many others taking the opportunity under consideration)

15. SynchronEco
Unique Value
Proposition
Using 21st Century technology
and platforms to leap-frog
economic development
strategy
- Distributed Clean Energy
- ICT for finance, commerce
and health
SynchronEco
MicroCredit
Union
SynchronEco
Services & Store
SynchronEco
customers for
microfinancial, he
alth, charging
services, & clean
tech appliances
Fees, interest and
dividends to
financiers
New Micro
Payments, Loans
and Investments
Overview
Economic Development
“Base”

16. Basic Assumptions/ Realities
What if providing the basics for
economic development
(healthcare, water, power)
was entrepreneurial, so
economic development was
not a result of
entrepreneurism but inherent?

17. SynchronEco “Elements”: Entrepreneurs
or “Udyamis”
SynchronEco
“Udyamis”
SynchronEco
Power
SynchronEco
MicroCredit
Union
SynchronEco
Health
SynchronEco
Store
— Franchise owners and operators recruits
— Trained on platform tech and service offerings; in-
field nomadic store, smartphone & apps for exchanges,
clean powered
— Recruitment: We recognize the importance of a
robust strategy here and plan strategic networking and
outreach including to business organizations, i.e. Self-
Employed Women’s Association (SEWA), an Indian trade
association, with 9.7 MM members
End customersEnd customers

18. Udyami Day in the Life
Nomadic franchise;
goods and
equipment travel to
remote
areas/markets
Brick-and-mortar storefront is a solar
tent for charging services; smartphones
and apps for finance and health services;
appliances for purchase

19. SynchronEco “Elements”: Power
SynchronEco
“Udyamis”
SynchronEco
Power
SynchronEco
MicoCredit
Union
SynchronEco
Health
SynchronEco
Store
“Nomadic Clean Power Plant”
SynchronEco Power Main Focus
1. To supply renewable energy to the Udyamis
enabling operation of the customer interface.
2. To sell renewable energy to it’s
customers, for charging cellular phones and
operating other appliances.
3. Offering multiple types of standard systems
that provide plug & perform and energy
storage solutions for off-grid and micro grid
applications. (thru SynchronEco Store)
Average Daily Output = 1125 Watt Hours (iPhone
app. 4-6Wh)
SynchronEco Udyamipack
A 3.4 watt solar panel back pack that is waterproof,
lightweight and durable. Weighs only 2500 grams incl. a
60 watt hour battery. One hour in direct sun provides up
to 30 minutes of run time on a laptop. 1.5 hours of direct
sun powers a complete cell phone charge. Bag made of
recycled PET bottles.
SynchronEco Power Pack
A 120 watt foldable solar pack with military spec. Will
supply plug & perform to customers appliances or to a
charge a customers battery. Can be optimized for
different voltage/watts/amps. Weighs sub 3kg (6.5lbs)
SynchronEco UdyamiShade
A 300 watt foldable solar tent with a average daily
output of app. 1125 watt hours (takes app. 5 watt hours
to charge an iPhone). Will provide shade/shelter and the
foundations to a Udyamis when SynchronEco Store is
open for business. Weighs 27lbs.

20. SynchronEco “Microcredit Union”
 Unregulated microfinance caused financial
instability and central bank intervention in 2012
 The Andhra Pradesh bubble
 Reserve Bank of India (RBI) regulation
 Interest rate cap of 26%
 Capital adequacy ratio of 15%
 We appreciate the new financial stability
 We have a decade of working with the credit
process and the financial supervision
authority behind us
 RBI registration
 Microfinance license in 2014
 Full banking license in 2019
SynchronEco
“Udyamis”
SynchronEco
Power
SynchronEco
MicroCredit
Union
SynchronEco
Health
SynchronEco
Store

21. Our Credit Processes
”Grameen” ”Non-Grameen”
Debtors guarantee each other Debtors DO NOT guarantee each
other
Default rate can be brought close to zero Default rate will stay much higher, up
to 30%
Interest rate can be brought down if lending volume can be scaled up
(interest income will cover loan officers’ salaries)
Will have to price at maximum
interest rate (26%)
Social fabric will be destroyed in event of defaults (case Andhra Pradesh) Social fabric will be spared in event
of defaults
We can offer both models. Our debtors’ IRR will be much higher than 26% as the assets whose purchase we
finance are extremely productive assets.
• Use of existing microfinance IT platforms such as M2 in the pilot to reduce operational risk
• Access to funding from American and European banks and funds
• In the microfinance industry 90% of lending goes to finance consumption
 This cannot support high interest rates
 Our model is vendor finance
 Financing only productive assets
 Excellent IRR for debtor, can support interest rates
 Cutting edge environmental and health technology
• Flexibility in our credit processes

22. SynchronEco
“Udyamis”
SynchronEco
Power
SynchronEco
MicroCredit
Union
SynchronEco
Health
SynchronEco
Store
SynchronEco “Elements”: Health
CURENT PROVIDERS
 National Rural Health Mission (NRHM)
 Gram Panchayat (5-6 villages)
 Primary Health Centers (30-40 villages)
 Community Health Centers (100 villages)
 NGOs
 AYUSH (Ayurveda, Yoga & Naturopathy, Unani,
Siddha, & Homeopathy)
 Informal Practitioners
OUR SOLUTION
 Mobilize last mile entrepreneurs to serve as conduits
 Forge partnerships with entrenched players
 Leverage the power of ICT
 Prioritize and provide “top 5” essential health
services
 Close the loop via our in-house store

23. SynchronEco “Elements”: Store
SynchronEco
“Udyamis”
SynchronEco
Power
SynchronEco
McroCredit
Union
SynchronEco
Health
SynchronEco
Store
Clean Tech appliances, and other electronics that
make “home based business” more efficient like
mobile devices and solar lighting , available through
Udyamis’ “Amazon.com” model of virtual inventory
shipped to POS

24. SynchronEco Store
Off-Grid Drop Shipping Based Web Store
Sells product
Pays retail price & shipping fee
Customer
SynchronEco-Store
Comp
Inc.
Product manufacturer/
wholesale supplier

25. SynchronEco System Requirements
SynchronEco Platform
SynchE
STORE
SynchE
HEALTH
SynchE
POWER

26. Pilot
SynchronEco ($$)
+
Udyami ($)
Power Health Store
•Pay-as-you-go
subscriber model/ pay at
SyncE udyami’s tarp for
charging services
•Lay-way plans for solar
home lighting solutions
(consultations on
optimal product)
•Wholesale bargain
from manufacturer
and/or
• Revenue share per
device sold
•JIT inventory
•Service fee from BoP
household shared with
local partner
•No incentive to own
device
•Referral fee from
clinics/hospitals
Financing/Banking Services for the ecosystem

27. SynchronEco Platform Development
2014
2015 - 2018
2019 -
Fingerprint identification
Aakash Tablets to udyamis Aakash Tablets to customers
SIM POS for udyamis Electronic wallets to customers
SynchronEco Power SynchronEco Health SynchronEco Store
Internet and phone services for both udyamis and their customers
SynchronEco MERCHANT accounts for
udyamis
SynchronEco BANK accounts for customers
(capital-lite in Basel III, full compliance with
Indian FSA, bank infrastructure from fiserv)
Crowdfunding
SynchronEco franchise disclosure agreement for Power, Health and Store
Expansion
Microfinance license with Reserve Bank of India
M2 Microfinance IT system (cost around USD 5 000)
Bespoke IT system
Full banking license with Reserve Bank of India

28. SynchronEco “Moore’s Law”
Continuous improvement to
platform based on data from
udyamis should yield
increasing
performance/market reach
exponentially as we maintain
replicability standards. By
providing both the resources
to acquire and the
services/product(s), we
accelerate the model, while
establishing exclusives with
vendors as first movers to
protect competitive
advantage.