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10 Hot Consumer Trends 2013-Infographic
1. TEN HOT CONSUMER TRENDS 2013
Ericsson ConsumerLab has identified the hottest consumer trends for 2013 and beyond
1. CLOUD RELIANCE 3. BRING 7. CITIES BECOME 8. IN-LINE
RESHAPES DEVICE NEEDS YOUR OWN HUBS FOR SOCIAL shopping
BROADBAND CREATIVITY Consumers want to
TO WORK combine the benefits
of shopping in-store
Exchanging ideas with others is the third most common
and online.
reason for social networking among city dwellers.
Tablet and smartphone users want the
same apps and data seamlessly
available on multiple devices. 6. WOMEN DRIVE
2. COMPUTING
SMARTPHONE MARKET
Women use SMS, photos, social
networking, check ins and coupons
42%
of those who use social forums
more than men on smartphones. or chat services while watching
FOR A SCATTERED MIND discuss things they currently
watch on a weekly basis.
57%
of smartphone
9. TV
32%
users use their
personal GOES
smartphone
Purchase intent is higher subscriptions
SOCIAL
for tablets compared to desktop PCs, SHOP ON THEIR
at work.
and for smartphones compared to laptops. SMARTPHONES
5. PERSONAL SOCIAL 10. LEARNING IN
4. CITY DWELLERS TRANSFORMATION
GO RELENTLESSLY SECURITY NETWORKS
MOBILE Consumers are putting their trust
in personal networks and communities.
LinkedIn replaces the employment agency.
Mobile network coverage is the fourth most important
Young people bring their personal technology
driver of satisfaction with city life, with 67% satisfied.
experience into the classroom.
Source: Ericsson ConsumerLab 2012. www.ericsson.com/consumerlab