KAV KIS 2015 Product Presentation Read more: http://goo.gl/KQh9Kf

1. AWARD-WINNING PROTECTION
FOR YOUR PC AND YOUR DIGITAL LIFE

2. PCs are still the most vulnerable devices to attacks
3 of 4 users still feel PCs are unsafe
Source: Kaspersky Lab

3. Your personal digital information is vulnerable...
and cybercriminals know that!
High-value information
stored on devices
Source: Kaspersky Lab
Photos/Videos
/Music created
by you Files for work &
personal use
25%
Banking
details
Coursework,
study
materials
Personal email
messages
Address book
/phone contacts Passwords,
account
details
46%
35%
41%
39%
23% 23%

4. Award-winning PC protection
How our
products help
you to fight
against today's
threats?
Kaspersky Anti-Virus
Essential protection for your
PC against the latest malware
Kaspersky Internet Security
Premium protection for your PC,
your privacy, your identity, your
money and your kids against
malware and online threats

5. Malware has become faster,
smarter & more complicated
Threat Solution!
Free, Automatic Updates
& Upgrades* ensure you
always have the latest
version of your Kaspersky
security product
System Watcher
rescues your PC from
harmful damage and lets
you rollback bad activity,
if your PC became
infected
Trusted Applications
Mode
ensures only trusted
applications are allowed
to run on your PC
* During licence period. Licence period starts when
you activate the product on the first PC
254
children born
on Earth per minute
219
new malware
detected per minute
Source: Kaspersky Lab – Kaspersky Security Bulletin 2013

6. Public Wi-Fi could cost you
more than you think
Source: Kaspersky Lab
40% users risk exposing
their personal and financial
data using Public Wi-Fi
Security Notifications
for Public Wi-Fi
Networks prevents your
data from being stolen
on public Wi-Fi networks

7. Close the curtains on your life
at home
1800 students
in Philadelphia
were spied on
by high school authorities
using laptop cameras
Webcam Protection
blocks unauthorized
access to your webcam
and prevents your PC
from becoming an open
window into your private
world
Source: www.computerworld.com

8. Phishing remains a serious threat
to your money and your identity
Source: Kaspersky Lab
Social Networking
363,795,899 malware
detected
Web Browsing
196,912,503 malware
detected
Online banking
and shopping
53,976,555 malware
detected
In 2013, phishing was monetized mostly by the
sale of stolen accounts linked to banking data
& contact lists
Anti-Phishing
defends you against
phishing sites or emails
that try to steal your
money or your identity

9. Losing real money on the Internet
9 out of 10 consumers have experienced some forms of
financial threats and lost some or all of their money online
Safe Money
Kaspersky Lab's
award-winning
technology provides
extra security on your PC
for banking, shopping
and making payments
online
BANK
ONLINE
BANKING
Source: Kaspersky Lab

10. Unmonitored computer
access could put your child at risk
Parental Control
helps keep your children
safe & protected online
via determining the
access to the PC itself,
applications, games, IMs
and social networks…
even when you are not
physically next to your
child
Content children faced
on the Internet
3.0%
Cruelty
and violence
2.0%
Weapons
1.8%
Gambling
0.9%
Drugs
16.8%
Erotic and
pornography
3.0%
Obscene
language 3.8%
Illegal
software
$#%@!
Source: Kaspersky Lab

11. Premium protection quality.
Proven by independent tests
100%
80%
60%
40%
20%
Score
of TOP 3
places
Bitdefender
Sophos
Avira
G-Data
Kaspersky Lab
Symantec
F-Secure
1st places – 41
Participation in 79
tests/reviews
TOP 3 = 77%
Trend Micro
McAfee
Avast
BullGuard
AhnLab Panda Microsoft
AVG
Eset
20 40 60 80 N of independent tests/reviews
Source: Kaspersky Lab
In 2013, Kaspersky Lab
products participated
in 79 independent tests
and reviews.
Our products won the
1st place 41 times and
finished in the Top 3 of
all tests 61 times (77%).
The size of the bubble is
number of 1st places.

12. Usability. Perfected
Real-time protection
status of your PC
Easy to navigate
with self-explanatory
User Interface
Detailed activity
reporting

13. Performance. Optimized
Works behind-the-scenes to check
the reputation of all the launched
applications, websites, analyzing
program behavior, updating its
databases, and more to ensure
you’re always safe – all without
slowing down your PC.

14. Prevent costly broadband or data plan charges
Cost-Aware Networking* helps to
monitor and optimize how much
data you use to avoid unnecessary
broadband and cellular data charges from
increased online activity.
SPEND SAVE
* Cost-Aware Networking feature is available for Windows® 8 or higher

15. Which protection is right for you?
Essential
Protection
for Your PC
Premium
Protection
for Your PC
Threat Protection
Identity Protection
Optimized Performance & Usability
Financial Security
Parental Control
Digital Assets Protection
LEARN MORE TRY FOR FREE LEARN MORE TRY FOR FREE

16. If it's important for you. We've got it protected.