Report downtowndough.com cookie cutters 3-14-2012

SEO, LLC Internet Competitive Analysis Report 3/14/2012

500 N. Michigan Ave.
Suite 300
SEO, LLC Search Engine Ranking Chicago, IL 60611
Report 920-285-7570

Date: 3/14/2012

Recipient: Pat Niles
Downtowndough
W63N658 Washington Ave
CEDARBURG WI 53012

Phone: 262-387-0311
http://www.DowntownDough.com/default.asp

This analysis has been created by SEO, LLC. Visit us on the Web at
http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your
personalized plan to dominate in the search results on Google and Bing.

Created by SEO, LLC dba 1 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 25


Report Overview
Dates of the Ranking Checks
Date: Wednesday, March 14, 2012
Comparison date: Sunday, March 04, 2012

Scope of this Ranking Report
53 keywords and one URL have been checked on 4 search engines. The first 2 result pages of each search engine have
been checked.

Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 14
Listings Summary

Listings in the top 5 positions 45



Listings which are new 17

Listings which moved up 18

Listings which did not change 29

Listings which moved down 18

Listings which are dropped 12
35 listings new or moved up
29 listings did not change
Total listings 82
30 listings dropped or moved down

Listings Distribution
This chart shows the number of rankings in the different positions.



Listings Distribution

35

30

25

20

15

10

5

0
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20

Wednesday, March 14, 2012 Sunday, March 04, 2012

Top 20 Listings
The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20
rankings in the search engines.

Top 20 listings for keywords Top 20 listings in the search engines
4
30

3 25

20
2
15

1 10

5
0
0
4 top 20 listings for "Bird and Bug Cookie Cutters"
4 top 20 listings for "Ann Clark Cookie Cutters" 33 top 20 listings in Google.com (without Places)
3 top 20 listings for "Cookie Cutter Sets" 27 top 20 listings in Bing.com
3 top 20 listings for "Comfort Grip Cookie Cutters" 18 top 20 listings in AltaVista.com (U.S.)
3 top 20 listings for "Old Fashioned Cookie Cutters" 4 top 20 listings in Ask.com

Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On Listings On
Page 1 Page 2



Checked URLs
This table lists all URLs that have been considered for this report.
http://www.downtowndough.com 65 17
Total 65 17

Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Keyword Listings On Listings On
Page 1 Page 2
Animal Cookie Cutters 0 2
Ann Clark Cookie Cutters 2 2
Baking Supplies 0 0
Baking Tools 0 1
Bird and Bug Cookie Cutters 4 0
Boats Cookie cutters 2 1
Candles & Toppers 0 0
Candy Ingredients 0 0
Candy Molds 0 0
Candy Writers & Gel Writers 3 0
Cars Cookie Cutter 0 0
Cat & Dog Cookie Cutters 0 1
Christmas Cookie Cutters 0 0
Clothing and Accessories 0 0
Color Spray Mist 1 0
Comfort Grip Cookie Cutters 3 0
Cookie Cutter Sets 2 1
Cookie Cutters 3 0
Cookie Jars 0 0
Copper Cookie Cutters 2 1
Cupcake Cups 0 0
Custom Cookie Cutters 3 0
Easter Cookie Cutters 0 0
Fish & Dinosaurs Cookie Cutters 2 0
Flower Cookie Cutter 0 0
Halloween & Fall Cookie Cutters 1 0
Icing Tools & Tips 2 0
Letters & Number Cookie Cutters 1 0



Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Licensed & Character Sugar Decos 2 0
Licensed Character Pans 2 1
LorAnn Oils & Flavors 0 1
Luster Dust 0 0
Martha Stewart Magazine Cutters 3 0
Measuring Cups and Spoons 0 0
Mini Cookie Cutters 2 0
Mint Molds 0 0
Musical Instruments Cookie Cutters 3 0
Non-Pariels & Jimmies 1 0
Odds & Ends Cookie Cutters 2 0
Old Fashioned Cookie Cutters 3 0
Pans & Baking Sheets 0 0
Planes & Trains Cookie Cutters 1 1
Religious Cookie Cutters 3 0
Rosette Irons 2 1
Rycraft Cookie Stamps 1 0
Shapes Cookie Cutters 0 0
Southwest Cookie Cutters 1 0
Sport Cookie Cutters 3 0
St. Patrick's Day Cookie Cutters 1 2
State & Patriotic Cookie Cutters 2 0
Tools Cookie Cutters 1 0
Valentine's Day cookie cutters 0 1
Wedding & Baby Cookie Cutters 1 1
Total 65 17

Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.
Search Engine Listings On Listings On
Page 1 Page 2
AltaVista.com (U.S.) 15 3

Ask.com 3 1

Bing.com 21 6



Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.

Google.com (without Places) 26 7
Total 65 17



Ranking Results
AltaVista.com (U.S.)
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://downtowndough.com - - - same
Animal Cookie Cutters http://www.downtowndough.com/sho 16 2 16 same
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
Ann Clark Cookie Cutters http://downtowndough.com - - - same
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 8 1 8 same
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
Baking Supplies http://downtowndough.com - - - same
Baking Tools http://downtowndough.com - - - same
Bird and Bug Cookie Cutters http://downtowndough.com - - - same
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 2 +1
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
Boats Cookie cutters http://downtowndough.com - - - same
Boats Cookie cutters http://www.downtowndough.com/sho 18 2 13 -5
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26amp
%3B+Trains+Cookie+Cutters
Candles & Toppers http://downtowndough.com - - - same
Candy Ingredients http://downtowndough.com - - - same
Candy Molds http://downtowndough.com - - - same
Candy Writers & Gel Writers http://downtowndough.com - - - same
Cars Cookie Cutter http://downtowndough.com - - - same
Cat & Dog Cookie Cutters http://downtowndough.com - - - same
Christmas Cookie Cutters http://downtowndough.com - - - same
Clothing and Accessories http://downtowndough.com - - - same
Color Spray Mist http://downtowndough.com - - - same
Comfort Grip Cookie Cutters http://downtowndough.com - - - same
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 5 1 7 +2
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters



Cookie Cutter Sets http://downtowndough.com - - - same
Cookie Cutter Sets http://www.downtowndough.com/sho 10 1 12 +2
okie+Cutter+Sets
Cookie Cutters http://downtowndough.com 4 1 4 same
Cookie Jars http://downtowndough.com - - - same
Copper Cookie Cutters http://downtowndough.com - - - same
Copper Cookie Cutters http://www.downtowndough.com/sho 3 1 4 +1
pper+Cookie+Cutters
Cupcake Cups http://downtowndough.com - - - same
Custom Cookie Cutters http://downtowndough.com - - - same
Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
Easter Cookie Cutters http://downtowndough.com - - - same
Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same
Flower Cookie Cutter http://downtowndough.com - - - same
Halloween & Fall Cookie Cutters http://downtowndough.com - - - same
Icing Tools & Tips http://downtowndough.com - - - same
Letters & Number Cookie Cutters http://downtowndough.com - - - same
Licensed & Character Sugar Decos http://downtowndough.com - - - same
Licensed Character Pans http://downtowndough.com - - - same
Licensed Character Pans http://www.downtowndough.com/sho 4 1 4 same
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
LorAnn Oils & Flavors http://downtowndough.com - - - same
Luster Dust http://downtowndough.com - - - same
Martha Stewart Magazine Cutters http://downtowndough.com - - - same
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
Measuring Cups and Spoons http://downtowndough.com - - - same
Mini Cookie Cutters http://downtowndough.com - - - same
Mini Cookie Cutters http://www.downtowndough.com/sho 2 1 6 +4



pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Mint Molds http://downtowndough.com - - - same
Musical Instruments Cookie Cutters http://downtowndough.com - - - same
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 1 1 2 +1
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies http://downtowndough.com - - - same
Odds & Ends Cookie Cutters http://downtowndough.com - - - same
Old Fashioned Cookie Cutters http://downtowndough.com - - - same
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
Pans & Baking Sheets http://downtowndough.com - - - same
Planes & Trains Cookie Cutters http://downtowndough.com - - - same
Religious Cookie Cutters http://downtowndough.com - - - same
Religious Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=38&cat=Rel
igious+Cookie+Cutters
Rosette Irons http://downtowndough.com - - - same
Rosette Irons http://www.downtowndough.com/sho 10 1 13 +3
pdisplayproducts.asp?id=39&cat=Ro
sette+Irons
Rycraft Cookie Stamps http://downtowndough.com - - - same
Shapes Cookie Cutters http://downtowndough.com - - - same
Southwest Cookie Cutters http://downtowndough.com - - - same
Sport Cookie Cutters http://downtowndough.com - - - same
Sport Cookie Cutters http://www.downtowndough.com/sho 7 1 6 -1
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same
St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl 14 2 - new
ayproducts.asp?id=113&cat=St+Patr
ick%27s+Day+Cookie+Cutters
State & Patriotic Cookie Cutters http://downtowndough.com - - - same
Tools Cookie Cutters http://downtowndough.com - - - same



Valentine's Day cookie cutters http://downtowndough.com - - - same
Wedding & Baby Cookie Cutters http://downtowndough.com - - - same



Rankings on AltaVista.com (U.S.)

5

10
Position

15

20
3/1/2010 6/1/2010 9/1/2010 12/1/2010 3/1/2011 6/1/2011 9/1/2011 12/1/2011 3/1/2012



Ask.com

Ann Clark Cookie Cutters http://www.downtowndough.com/sho 17 2 - new
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
Boats Cookie cutters http://www.downtowndough.com/sho 4 1 - new
Candy Writers & Gel Writers http://www.downtowndough.com/sho 7 1 - new
pdisplaycategories.asp?id=20
Cookie Cutters http://downtowndough.com - - - same



Rankings on Ask.com

5
Position

10

15

20
1/18/2012 1/25/2012 2/1/2012 2/8/2012 2/15/2012 2/22/2012 2/29/2012 3/7/2012 3/14/2012

Bing.com
Animal Cookie Cutters http://www.downtowndough.com/sho 15 2 15 same
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 6 1 8 +2
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 2 +1



Boats Cookie cutters http://www.downtowndough.com/sho - - 13 dropped
Candy Writers & Gel Writers http://www.downtowndough.com/sho 3 1 - new
pdisplaycategories.asp?id=20&cat=C
andy+Making
Candy Writers & Gel Writers http://www.downtowndough.com/sho - - 1 dropped
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl 13 2 13 same
ayproducts.asp?id=24&cat=Dog+Coo
kie+Cutters
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 5 1 7 +2
Cookie Cutter Sets http://www.downtowndough.com/sho 9 1 12 +3
okie+Cutter+Sets
Cookie Cutters http://downtowndough.com 4 1 4 same
Copper Cookie Cutters http://www.downtowndough.com/sho 3 1 5 +2
pper+Cookie+Cutters



Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl 3 1 - new
ayproducts.asp?id=30&cat=Fish+Co
okie+Cutters
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
Icing Tools & Tips http://www.downtowndough.com/sho 7 1 - new
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26amp%3B+Tips
Letters & Number Cookie Cutters http://www.downtowndough.com/sho 1 1 2 +1
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
ensed+%26+Character+Sugar+Deco
s
Licensed Character Pans http://www.downtowndough.com/sho 20 2 - new
pdisplaycategories.asp?id=108&cat=
Baking+Tools%2C+Pans+%26+Gad
gets
Licensed Character Pans http://www.downtowndough.com/sho - - 4 dropped
ensed+and+Character+Pans
LorAnn Oils & Flavors http://www.downtowndough.com/sho - - 16 dropped
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors



Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
Mini Cookie Cutters http://www.downtowndough.com/sho 2 1 6 +4
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same
Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 2 dropped
pdisplayproducts.asp?id=81&cat=No
n%2DPariels+%26+Jimmies
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 4 1 - new
pdisplaycategories.asp?id=15&cat=C
ookie+Cutters
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho - - 2 dropped
pdisplayproducts.asp?id=36&cat=Od
ds+%26amp%3B+Ends+Cookie+Cut
ters
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 16 2 - new
pdisplaycategories.asp?id=15&cat=1
600+Kinds+of+Cookie+Cutters
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho - - 3 dropped



Religious Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
Rosette Irons http://www.downtowndough.com/sho 13 2 13 same
sette+Irons
ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl 12 2 - new
ayproducts.asp?id=113&cat=St+Patr
ick%27s+Day+Cookie+Cutters
State & Patriotic Cookie Cutters http://www.downtowndough.com/sho 1 1 2 +1
pdisplayproducts.asp?id=44&cat=Sta
te+%26+Patriotic+Cookie+Cutters
Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho 6 1 - new
pdisplayproducts.asp?id=86&cat=We
dding+%26+Baby+Cookie+Cutters



Rankings on Bing.com

5
Position

10

15
3/1/2010 6/1/2010 9/1/2010 12/1/2010 3/1/2011 6/1/2011 9/1/2011 12/1/2011 3/1/2012



Google.com (without Places)

Ann Clark Cookie Cutters http://www.downtowndough.com/sho 15 2 4 -11
Baking Tools http://www.downtowndough.com/sho 11 2 - new
pdisplaycategories.asp?id=108
Baking Tools http://www.downtowndough.com/sho - - 9 dropped
pDisplayCategories.asp?id=108&cat
=+Baking+Supplies
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
Boats Cookie cutters http://www.downtowndough.com/sho 5 1 1 -4
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 2 +1
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26amp%3B+Gel+Wri
ters



Color Spray Mist http://www.downtowndough.com/sho 6 1 2 -4
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 8 1 3 -5
Cookie Cutter Sets http://downtowndough.com - - 5 dropped
Cookie Cutter Sets http://downtowndough.com/shopdispl 14 2 - new
aycategories.asp?id=15&cat=1600+
Kinds+of+Cookie+Cutters
Cookie Cutters http://downtowndough.com 2 1 9 +7
Copper Cookie Cutters http://downtowndough.com/shopdispl 13 2 18 +5
ayproducts.asp?id=28&cat=Copper+
Cookie+Cutters
Custom Cookie Cutters http://downtowndough.com/shopdispl 1 1 1 same
ayproducts.asp?id=87&cat=Custom+
Cookie+Cutters
Easter Cookie Cutters http://downtowndough.com/shopdispl - - 10 dropped
ayproducts.asp?id=29&cat=Easter+
%26+Spring+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 7 1 7 same
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
Icing Tools & Tips http://www.downtowndough.com/sho 4 1 4 same
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26amp%3B+Tips



Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
ensed+%26+Character+Sugar+Deco
s
Licensed Character Pans http://downtowndough.com/shopdispl 7 1 6 -1
ayproducts.asp?id=57&cat=licensed
+and+character+pans
LorAnn Oils & Flavors http://www.downtowndough.com/sho 13 2 12 -1
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl 4 1 4 same
ayproducts.asp?id=102&cat=Martha
+Stewart+Magazine+Cutters
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
Non-Pariels & Jimmies http://www.downtowndough.com/sho 1 1 - new
n-Pareils+%26+Jimmies
Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 2 dropped
n-Pariels+%26+Jimmies
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3
pdisplayproducts.asp?id=36&cat=Od
ds+%26amp%3B+Ends+Cookie+Cut
ters



Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 3 1 1 -2
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
Religious Cookie Cutters http://www.downtowndough.com/sho 6 1 1 -5
Rosette Irons http://www.downtowndough.com/sho 8 1 8 same
sette+Irons
Rycraft Cookie Stamps http://www.downtowndough.com/sho 5 1 5 same
pdisplayproducts.asp?id=40&cat=Ry
craft+Cookie+Stamps
Southwest Cookie Cutters http://www.downtowndough.com/sho 5 1 3 -2
pdisplayproducts.asp?id=42&cat=So
uthwest+Cookie+Cutters
ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl 9 1 4 -5
ayproducts.asp?id=92&cat=Valentine
's+Day+and+St.+Patrick's+Day+Coo
kie+Cutters
State & Patriotic Cookie Cutters http://downtowndough.com/shopdispl 2 1 2 same
ayproducts.asp?id=44&cat=State+%



26+Patriotic+Cookie+Cutters
Tools Cookie Cutters http://www.downtowndough.com/sho 8 1 5 -3
pdisplayproducts.asp?id=99&cat=To
ols+Cookie+Cutters
Valentine's Day cookie cutters http://downtowndough.com/shopdispl 14 2 9 -5
ayproducts.asp?id=92&cat=Valentine
's+Day+and+St.+Patrick's+Day+Coo
kie+Cutters
Wedding & Baby Cookie Cutters http://downtowndough.com/shopdispl 19 2 - new
ayproducts.asp?id=86&cat=Wedding
+%26+Baby+Cookie+Cutters



Rankings on Google.com (without Places)

5

10
Position

15

20
1/18/2012 1/25/2012 2/1/2012 2/8/2012 2/15/2012 2/22/2012 2/29/2012 3/7/2012 3/14/2012


Report downtowndough.com cookie cutters 3-14-2012

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