1. SEO, LLC Internet Competitive Analysis Report 3/5/2012
500 N. Michigan Ave.
Suite 300
SEO, LLC Search Engine Ranking Chicago, IL 60611
Report 920-285-7570
Date: 3/5/2012
Recipient: Patty Gallun
Gallunjewelry
Dorothy Gallun & Associates
CEDARBURG WI 53012
Phone: 262-546-4523
This analysis has been created by SEO, LLC. Visit us on the Web at
http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your
personalized plan to dominate in the search results on Google and Bing.
Created by SEO, LLC dba 1 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

2. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Report Overview
Dates of the Ranking Checks
Date: Monday, March 05, 2012
Comparison date: Sunday, February 05, 2012
Scope of this Ranking Report
42 keywords and one URL have been checked on 3 search engines. The first 3 result pages of each search engine have
been checked.
Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 51
Listings Summary
Listings in the top 5 positions 77
Listings in the top 10 positions 91
Listings in the top 20 positions 103
Listings in the top 30 positions 108
Listings which are new 22
Listings which moved up 22
Listings which did not change 47
Listings which moved down 17
Listings which are dropped 0
44 listings new or moved up
47 listings did not change
Total listings 108 17 listings dropped or moved down
Listings Distribution
This chart shows the number of rankings in the different positions.
Created by SEO, LLC dba 2 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

3. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Listings Distribution
50
45
40
35
30
25
20
15
10
5
0
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Pos. 21-25 Pos. 26-30
Monday, March 05, 2012 Sunday, February 05, 2012
Top 30 Listings
The left chart shows the number of top 30 rankings for your search terms, and the right chart shows the number of top 30
rankings in the search engines.
Top 30 listings for keywords Top 30 listings in the search engines
3
35
30
2
25
20
1
15
10
0 5
3 top 30 listings for "About Gallun Jewelry" 0
3 top 30 listings for "1950s Glass ...Bean Bracelet"
3 top 30 listings for "Antique Victorian Jewelry" 38 top 30 listings in Google.com
3 top 30 listings for "Antique Estate Jewelry" 36 top 30 listings in Bing.com
3 top 30 listings for "18 Karat Whit...Flamingo Ring" 34 top 30 listings in AltaVista.com (U.S.)
Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On Listings On Listings On
Page 1 Page 2 Page 3
Created by SEO, LLC dba 3 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

4. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Checked URLs
This table lists all URLs that have been considered for this report.
http://www.gallunjewelry.com 91 12 5
Total 91 12 5
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
Keyword Listings On Listings On Listings On
Page 1 Page 2 Page 3
10 Karat Yellow Gold Emerald Victorian Bar Pin 3 0 0
10 Karat Yellow Gold Etruscan Victorian Coral Pin and Pierced 3 0 0
Earring Set
10 Karat Yellow Gold Victorian Belcher Style Garnet Ring 3 0 0
14 Karat White Gold 1950s Aquamarine Ring 1 0 0
14 Karat Yellow Gold Edwardian Amethyst Pin 3 0 0
14 Karat Yellow Gold Edwardian Pearl Pin 1 2 0
14 Karat Yellow Gold Edwardian Shell Cameo Pin/Pendant With 3 0 0
Filigree Frame
14 Karat Yellow Gold Emerald and Moonstone Edwardian Ring 3 0 0
14 Karat Yellow Gold Inlaid Tourquoise Pierced Earrings 3 0 0
14 Karat Yellow Gold Retro Maderia Citrine Bracelet 3 0 0
14 Karat Yellow Gold Retro Sapphire Bracelet 3 0 0
14 Karat Yellow Gold Victorian Cameo Pin/Pendant 3 0 0
14 Karat Yellow Gold Victorian Etruscan Cameo Pendant/Locket 3 0 0
14 Karat Yellow Gold Victorian Pearl and Sapphire Sunburst 3 0 0
Pin/Pendant
14 Karat Yellow Gold Victorian Pin/Pendant/Watch Pin 3 0 0
14 Karat Yellow Gold Victorian Slide Bracelet 2 0 0
14 Karat Yellow Gold Victorian Tourquoise & Pearl Crescent Pin 3 0 0
18 Karat White Gold Constellation Star Pendant 3 0 0
18 Karat White Gold Flamingo Ring 3 0 0
18 Karat Yellow Gold Amethyst 1 0 0
18 Karat Yellow Gold Enamel Pin 3 0 0
18 Karat Yellow Gold Estruscan Earrings--Early Victorian 3 0 0
1950s Glass Jelly Bean Bracelet 3 0 0
About Gallun Jewelry 3 0 0
Amethyst Filigree Ring 0 1 0
Antique Estate Jewelry 0 2 1
Created by SEO, LLC dba 4 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

5. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
Antique Victorian Jewelry 1 1 1
Art Nouveau Coral Ring 3 0 0
Edwardian 10 Karat Yellow Gold Peridot and Diamond Ring 1 2 0
Edwardian Platinum Blue Sapphire and Diamond Filigree Ring 1 0 0
Estate Antique Jewelry 0 0 1
Estate Antique Victorian Jewelry 3 0 0
Estate Art Deco Jewelry 2 0 0
Estate Art Nouveau Jewelry 2 1 0
Estate Jewelry 0 1 0
Estate Victorian Jewelry 3 0 0
Ruby and Demantoid Garnet Drop 3 0 0
Silka by Famed Art Glass Designer Charles Lotton 3 0 0
Sterling Silver Fresh Water Pearl and Peridot Drop Pendant 1 0 0
Victorian Estate Jewelry 1 2 0
Victorian Jewelry Antique Jewelry 1 0 2
Victorian Platinum Over Gold Black Pearl and Diamond Ring 1 0 0
Total 91 12 5
Checked Search Engines
This table lists all search engines for which rankings have been found in the top 30 results.
Search Engine Listings On Listings On Listings On
Page 1 Page 2 Page 3
AltaVista.com (U.S.) 28 5 1
Bing.com 28 5 3
Google.com 35 2 1
Total 91 12 5
Created by SEO, LLC dba 5 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

6. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Ranking Results
AltaVista.com (U.S.)
Keyword URL Pos. Page Old Pos. Change
10 Karat Yellow Gold Emerald http://gallunjewelry.com/shopexd.asp 1 1 1 same
Victorian Bar Pin ?id=29
10 Karat Yellow Gold Etruscan http://gallunjewelry.com/shopexd.asp 1 1 1 same
Victorian Coral Pin and Pierced ?id=39
Earring Set
10 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Belcher Style Garnet Ring ?id=52
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopdisplayp 10 1 9 -1
Amethyst Pin roducts.asp?id=66&cat=edwardian+j
ewelry
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopexd.asp 15 2 27 +12
Pearl Pin ?id=54
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Shell Cameo Pin/Pendant With ?id=54
Filigree Frame
14 Karat Yellow Gold Emerald and http://www.gallunjewelry.com/shopex 2 1 1 -1
Moonstone Edwardian Ring d.asp?id=35
14 Karat Yellow Gold Inlaid http://gallunjewelry.com/shopexd.asp 1 1 - new
Tourquoise Pierced Earrings ?id=42
14 Karat Yellow Gold Retro Maderia http://gallunjewelry.com/shopexd.asp 1 1 1 same
Citrine Bracelet ?id=43
14 Karat Yellow Gold Retro Sapphire http://gallunjewelry.com/shopexd.asp 1 1 1 same
Bracelet ?id=32
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 7 1 - new
Cameo Pin/Pendant ?id=53
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Etruscan Cameo Pendant/Locket ?id=53
14 Karat Yellow Gold Victorian Pearl http://gallunjewelry.com/victorian-jew 5 1 2 -3
and Sapphire Sunburst Pin/Pendant elry.htm
14 Karat Yellow Gold Victorian http://www.gallunjewelry.com/shopex 1 1 1 same
Pin/Pendant/Watch Pin d.asp?id=33
14 Karat Yellow Gold Victorian Slide http://gallunjewelry.com/shopexd.asp 2 1 3 +1
Bracelet ?id=70
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 3 1 - new
Tourquoise & Pearl Crescent Pin ?id=42
18 Karat White Gold Constellation http://gallunjewelry.com/shopexd.asp 1 1 - new
Star Pendant ?id=64
18 Karat White Gold Flamingo Ring http://gallunjewelry.com/shopexd.asp 1 1 - new
Created by SEO, LLC dba 6 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

7. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Keyword URL Pos. Page Old Pos. Change
?id=63&bc=no
18 Karat Yellow Gold Enamel Pin http://gallunjewelry.com/shopexd.asp 2 1 2 same
?id=24&bc=no
18 Karat Yellow Gold Estruscan http://gallunjewelry.com/victorian-jew 1 1 1 same
Earrings--Early Victorian elry.htm
1950s Glass Jelly Bean Bracelet http://www.gallunjewelry.com/shopex 1 1 - new
d.asp?id=65
About Gallun Jewelry http://www.gallunjewelry.com/default. 1 1 1 same
asp
Antique Estate Jewelry http://gallunjewelry.com 19 2 14 -5
Antique Victorian Jewelry http://gallunjewelry.com 17 2 18 +1
Art Nouveau Coral Ring http://gallunjewelry.com/shopexd.asp 4 1 5 +1
?id=20&bc=no
Edwardian 10 Karat Yellow Gold http://gallunjewelry.com/shopdisplayp 18 2 26 +8
Peridot and Diamond Ring roducts.asp?id=66&cat=edwardian+j
ewelry
Estate Antique Victorian Jewelry http://gallunjewelry.com 3 1 3 same
Estate Art Deco Jewelry http://gallunjewelry.com/shopdisplayp 8 1 12 +4
roducts.asp?id=53&cat=Art+Deco+J
ewelry
Estate Art Nouveau Jewelry http://gallunjewelry.com/shopdisplayp 4 1 3 -1
roducts.asp?id=62&cat=Art+Nouveau
Estate Victorian Jewelry http://gallunjewelry.com 7 1 9 +2
Ruby and Demantoid Garnet Drop http://gallunjewelry.com/shopexd.asp 1 1 1 same
?id=41&bc=no
Silka by Famed Art Glass Designer http://www.gallunjewelry.com/shopex 1 1 1 same
Charles Lotton d.asp?id=67
Victorian Estate Jewelry http://gallunjewelry.com/shopdisplayp 13 2 13 same
roducts.asp?id=52&cat=Victorian+Je
welry
Victorian Jewelry Antique Jewelry http://gallunjewelry.com/shopdisplayp 27 3 30 +3
roducts.asp?id=52&cat=Victorian+Je
welry
Bing.com
Keyword URL Pos. Page Old Pos. Change
10 Karat Yellow Gold Emerald http://gallunjewelry.com/shopexd.asp 1 1 1 same
Victorian Bar Pin ?id=29
10 Karat Yellow Gold Etruscan http://gallunjewelry.com/shopexd.asp 1 1 1 same
Victorian Coral Pin and Pierced ?id=39
Created by SEO, LLC dba 7 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

8. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Keyword URL Pos. Page Old Pos. Change
Earring Set
10 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 1 1 - new
Belcher Style Garnet Ring ?id=52
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopdisplayp 10 1 9 -1
Amethyst Pin roducts.asp?id=66&cat=edwardian+j
ewelry
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopexd.asp 15 2 - new
Pearl Pin ?id=54
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopexd.asp 1 1 - new
Shell Cameo Pin/Pendant With ?id=54
Filigree Frame
14 Karat Yellow Gold Emerald and http://www.gallunjewelry.com/shopex 2 1 1 -1
Moonstone Edwardian Ring d.asp?id=35
14 Karat Yellow Gold Inlaid http://gallunjewelry.com/shopexd.asp 1 1 1 same
Tourquoise Pierced Earrings ?id=42
14 Karat Yellow Gold Retro Maderia http://gallunjewelry.com/shopexd.asp 1 1 - new
Citrine Bracelet ?id=43
14 Karat Yellow Gold Retro Sapphire http://gallunjewelry.com/shopexd.asp 1 1 - new
Bracelet ?id=32
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 7 1 - new
Cameo Pin/Pendant ?id=53
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Etruscan Cameo Pendant/Locket ?id=53
14 Karat Yellow Gold Victorian Pearl http://gallunjewelry.com/victorian-jew 5 1 1 -4
and Sapphire Sunburst Pin/Pendant elry.htm
14 Karat Yellow Gold Victorian http://www.gallunjewelry.com/shopex 1 1 - new
Pin/Pendant/Watch Pin d.asp?id=33
14 Karat Yellow Gold Victorian Slide http://gallunjewelry.com/shopexd.asp 2 1 3 +1
Bracelet ?id=70
14 Karat Yellow Gold Victorian http://gallunjewelry.com/victorian-jew 4 1 2 -2
Tourquoise & Pearl Crescent Pin elry.htm
18 Karat White Gold Constellation http://gallunjewelry.com/shopexd.asp 1 1 - new
Star Pendant ?id=64
18 Karat White Gold Flamingo Ring http://gallunjewelry.com/shopexd.asp 1 1 1 same
?id=63&bc=no
18 Karat Yellow Gold Enamel Pin http://gallunjewelry.com/shopexd.asp 3 1 1 -2
?id=24&bc=no
18 Karat Yellow Gold Estruscan http://gallunjewelry.com/victorian-jew 1 1 1 same
Earrings--Early Victorian elry.htm
1950s Glass Jelly Bean Bracelet http://www.gallunjewelry.com/shopex 1 1 2 +1
d.asp?id=65
Created by SEO, LLC dba 8 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

9. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Keyword URL Pos. Page Old Pos. Change
About Gallun Jewelry http://www.gallunjewelry.com/default. 1 1 1 same
asp
Antique Estate Jewelry http://gallunjewelry.com 19 2 13 -6
Antique Victorian Jewelry http://gallunjewelry.com 21 3 18 -3
Art Nouveau Coral Ring http://gallunjewelry.com/shopexd.asp 4 1 3 -1
?id=20&bc=no
Edwardian 10 Karat Yellow Gold http://gallunjewelry.com/shopdisplayp 18 2 26 +8
Peridot and Diamond Ring roducts.asp?id=66&cat=edwardian+j
ewelry
Estate Antique Jewelry http://gallunjewelry.com 29 3 29 same
Estate Antique Victorian Jewelry http://gallunjewelry.com 3 1 3 same
Estate Art Deco Jewelry http://gallunjewelry.com/shopdisplayp 8 1 9 +1
roducts.asp?id=53&cat=Art+Deco+J
ewelry
Estate Art Nouveau Jewelry http://gallunjewelry.com/shopdisplayp 4 1 3 -1
roducts.asp?id=62&cat=Art+Nouveau
Estate Jewelry http://gallunjewelry.com 12 2 12 same
Estate Victorian Jewelry http://gallunjewelry.com 7 1 9 +2
Ruby and Demantoid Garnet Drop http://gallunjewelry.com/shopexd.asp 1 1 - new
?id=41&bc=no
Silka by Famed Art Glass Designer http://www.gallunjewelry.com/shopex 1 1 1 same
Charles Lotton d.asp?id=67
Victorian Estate Jewelry http://gallunjewelry.com/shopdisplayp 12 2 13 +1
roducts.asp?id=52&cat=Victorian+Je
welry
Victorian Jewelry Antique Jewelry http://gallunjewelry.com/shopdisplayp 27 3 29 +2
roducts.asp?id=52&cat=Victorian+Je
welry
Google.com
Keyword URL Pos. Page Old Pos. Change
10 Karat Yellow Gold Emerald http://gallunjewelry.com/shopexd.asp 1 1 1 same
Victorian Bar Pin ?id=29
10 Karat Yellow Gold Etruscan http://gallunjewelry.com/shopexd.asp 1 1 1 same
Victorian Coral Pin and Pierced ?id=39
Earring Set
10 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Belcher Style Garnet Ring ?id=52
14 Karat White Gold 1950s http://www.gallunjewelry.com/shopex 4 1 5 +1
Created by SEO, LLC dba 9 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

10. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Keyword URL Pos. Page Old Pos. Change
Aquamarine Ring d.asp?id=75
14 Karat Yellow Gold Edwardian http://www.gallunjewelry.com/shopex 1 1 - new
Amethyst Pin d.asp?id=28
14 Karat Yellow Gold Edwardian http://www.gallunjewelry.com/shopdis 5 1 7 +2
Pearl Pin playproducts.asp?id=66&cat=Edward
ian+Jewelry
14 Karat Yellow Gold Edwardian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Shell Cameo Pin/Pendant With ?id=54
Filigree Frame
14 Karat Yellow Gold Emerald and http://gallunjewelry.com/shopexd.asp 1 1 1 same
Moonstone Edwardian Ring ?id=35
14 Karat Yellow Gold Inlaid http://gallunjewelry.com/shopexd.asp 1 1 - new
Tourquoise Pierced Earrings ?id=42
14 Karat Yellow Gold Retro Maderia http://gallunjewelry.com/shopdisplayp 5 1 6 +1
Citrine Bracelet roducts.asp?id=55&cat=1940-1950s+
Retro+Jewelry
14 Karat Yellow Gold Retro Sapphire http://www.gallunjewelry.com/shopex 4 1 - new
Bracelet d.asp?id=32
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 4 1 3 -1
Cameo Pin/Pendant ?id=25
14 Karat Yellow Gold Victorian http://gallunjewelry.com/shopexd.asp 1 1 1 same
Etruscan Cameo Pendant/Locket ?id=53
14 Karat Yellow Gold Victorian Pearl http://gallunjewelry.com/shopexd.asp 1 1 1 same
and Sapphire Sunburst Pin/Pendant ?id=45
14 Karat Yellow Gold Victorian http://gallunjewelry.com/victorian-jew 1 1 4 +3
Pin/Pendant/Watch Pin elry.htm
14 Karat Yellow Gold Victorian http://gallunjewelry.com/victorian-jew 1 1 1 same
Tourquoise & Pearl Crescent Pin elry.htm
18 Karat White Gold Constellation http://www.gallunjewelry.com/shopex 1 1 1 same
Star Pendant d.asp?id=64
18 Karat White Gold Flamingo Ring http://www.gallunjewelry.com/shopex 1 1 1 same
d.asp?id=63
18 Karat Yellow Gold Amethyst http://gallunjewelry.com/shopexd.asp 5 1 - new
?id=41&bc=no
18 Karat Yellow Gold Enamel Pin http://gallunjewelry.com/shopexd.asp 3 1 3 same
?id=24
18 Karat Yellow Gold Estruscan http://gallunjewelry.com/shopexd.asp 1 1 1 same
Earrings--Early Victorian ?id=44
1950s Glass Jelly Bean Bracelet http://www.gallunjewelry.com/shopex 1 1 1 same
d.asp?id=65
About Gallun Jewelry http://www.gallunjewelry.com 1 1 1 same
Created by SEO, LLC dba 10 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11

11. SEO, LLC Internet Competitive Analysis Report 3/5/2012
Keyword URL Pos. Page Old Pos. Change
Amethyst Filigree Ring http://gallunjewelry.com/shopexd.asp 17 2 17 same
?id=21&bc=no
Antique Estate Jewelry http://www.gallunjewelry.com 25 3 26 +1
Antique Victorian Jewelry http://www.gallunjewelry.com 10 1 11 +1
Art Nouveau Coral Ring http://www.gallunjewelry.com/shopex 2 1 2 same
d.asp?id=20&bc=no
Edwardian 10 Karat Yellow Gold http://www.gallunjewelry.com/shopdis 4 1 - new
Peridot and Diamond Ring playproducts.asp?id=66&cat=Edward
ian+Jewelry
Edwardian Platinum Blue Sapphire http://gallunjewelry.com/shopexd.asp 9 1 9 same
and Diamond Filigree Ring ?id=55
Estate Antique Victorian Jewelry http://www.gallunjewelry.com 6 1 6 same
Estate Art Nouveau Jewelry http://www.gallunjewelry.com/shopex 19 2 22 +3
d.asp?id=20&bc=no
Estate Victorian Jewelry http://www.gallunjewelry.com 4 1 3 -1
Ruby and Demantoid Garnet Drop http://gallunjewelry.com/shopexd.asp 1 1 - new
?id=41&bc=no
Silka by Famed Art Glass Designer http://www.gallunjewelry.com/shopdis 1 1 - new
Charles Lotton playproducts.asp?id=64&cat=Design
er
Sterling Silver Fresh Water Pearl and http://www.gallunjewelry.com/shopex 6 1 4 -2
Peridot Drop Pendant d.asp?id=62
Victorian Estate Jewelry http://www.gallunjewelry.com 9 1 9 same
Victorian Jewelry Antique Jewelry http://www.gallunjewelry.com 10 1 10 same
Victorian Platinum Over Gold Black http://gallunjewelry.com/shopexd.asp 1 1 1 same
Pearl and Diamond Ring ?id=61
Created by SEO, LLC dba 11 of http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com 11