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SEO - Search Engine Optimization Report                                                                     8/24/2010




                                                                            Be #1 on Google! We Are!
                                                                            Wisconsin Search Engine
    Top 10 Web Page Optimizer Report                                        Optimization
                                                                            920-285-7570

    Date:            8/24/2010

    Recipient:       Shift Happens - Motivational Speaker, Keynote
                     Speaker
                     Jim Feldman
                     505 North Lake Shore Drive
                     CHICAGO IL 60611

                     Phone: 312-527-9111



    This report has been created by Batcave Productions. Visit us on the Web at
    www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the
    search results on Google, Bing and Yahoo.




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SEO - Search Engine Optimization Report                                                                        8/24/2010



Report overview
This report helps you to optimize the web page "http://shifthappens.com/" for a high ranking on Google.com for the
search term "Motivational Speaker".


Your web page
                      http://shifthappens.com/


                      Title: Keynote Business & Motivational Speaker - Innovative Consultant - Customer Service
                      Speaker


                      Description: Jim Feldman is a keynote business and motivational speaker who delivers speeches
                      with content and humor. He's an speaks on innovation, change management and customer
                      service.




Your competitors for the search term "Motivational Speaker" on Google.com
 1                          http://en.wikipedia.org/wiki/Motivational_speaking


                            Title: Motivational speaking - Wikipedia, the free encyclopedia


                            Description: [No meta description available.]


 2                          http://www.ghinsberg.com/


                            Title: Motivational Speaker - Yossi Ghinsberg


                            Description: A truly cosmopolitan figure and an eternal nomad Yossi is a professional
                            motivational keynote speaker who works with business and corporates all over the world.
                            Yossi is one of the most popular keynote motivational speakers around the world and travels
                            on a monthly basis to give lecturers all over the globe.


 3                          http://www.wikihow.com/Become-a-Motivational-Speaker


                            Title: How to Become a Motivational Speaker - wikiHow


                            Description: wikiHow article about How to Become a Motivational Speaker.




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SEO - Search Engine Optimization Report                                                                       8/24/2010

Your competitors for the search term "Motivational Speaker" on Google.com
 4                        http://www.kevinkellyunlimited.com/


                          Title: Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker


                          Description: Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and
                          sales trainer. As an international Motivational Speaker he has inspired & stirred thousands of
                          people worldwide.


 5                        http://premierespeakers.com/


                          Title: Premiere Motivational Speakers Bureau


                          Description: Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+
                          Reviews, we are your Premiere Motivational Speakers Bureau, we can help you find the
                          perfect motivational speaker, keynote speaker, or professional speaker to make your event a
                          success. Since 1994.


 6                        http://www.nsaspeaker.org/


                          Title: National Speakers Association > Home


                          Description: National Speakers Association, is the leading professional association for
                          speakers.


 7                        http://www.themotivationalspeaker.com/


                          Title: Motivational Speaker


                          Description: The Motivational Speaker offers business and personal motivation keynotes,
                          seminars and products to motivate and inspire greater focus, productivity and results.


 8                        http://www.villagehero.com/


                          Title: Motivational Speaker


                          Description: Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy
                          inspires confidence in teams and boosts morale in the workplace.




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SEO - Search Engine Optimization Report                                                                          8/24/2010

Your competitors for the search term "Motivational Speaker" on Google.com
 9                           http://www.dougdvorak.com/


                             Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny
                             Motivational Speaker, Corporate Motivational Humorist, Keynote & Funny Speakers,
                             Chicago, Illinois


                             Description: If you’re looking for a Humorous Motivational Speaker with a powerful message,
                             who is hilarious and inspirational, then Book Doug Dvorak as your Motivational Humor
                             Speaker. Contact us now at 1.847.359.6969


 10                          http://www.keynote-speaker-motivational.com/


                             Title: Keynote Speaker | Motivational Speaker Garrison Wynn


                             Description: Motivational speaker Garrison Wynn is a keynote speaker known for his
                             entertaining, customized and research driven keynotes in sales, customer service,
                             leadership, change management and success. He is a professional speaker based in
                             Houston, Texas providing keynotes for corporate events and association meetings that are
                             drop dead funny, motivational and full of research on what the most successful do differently.



Analyzed search terms
1. Motivational Speaker
2. Motivational
3. Speaker


Top 10 Ranking Requirements Score™




          49%
The Top 10 Ranking Requirements Score™ of 49% means that the web page shifthappens.com meets only 49% of the
requirements for a top 10 ranking on Google.com for the search term "Motivational Speaker".


Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.




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SEO - Search Engine Optimization Report                                                                                 8/24/2010

Search engine ranking factors performance
Ranking Factor Importance                Factors        Factors
                                                                                   Ranking Factors Performance
                                         Passed         Failed
Essential (weighted most):                         16             8
Very Important:                                    9              0
Important:                                         33             3
Moderately Important:                              40             1
Slightly Important:                                26             0
Total:                                         124                12




                                                                                         124 ranking factors passed
                                                                                            12 ranking factors failed




Table of contents
 1. Report overview                                                19. Keyword use in same domain link URLs
 2. Keyword use in document title                                  20. Keyword use in outbound link URLs
 3. Global link popularity of web site                             21. Keyword use in meta description
 4. Link texts of inbound links                                    22. Number of trailing slashes in URL
 5. Keyword use in body text                                       23. HTML validation of web page to W3C standards
 6. Age of web site                                                24. Readability level of web page
 7. Keyword use in H1 headline texts                               25. Keyword use in meta keywords
 8. Keyword use in domain name                                     26. Keyword use in the first sentence of the body text
 9. Keyword use in page URL                                        27. Keyword use in HTML comments
10. Links from social networks                                     28. Search engine compatibility
11. Server speed                                                   29. Factors that could prevent your top ranking
12. Keyword use in H2-H6 headline texts                            30. Table: Number of keywords
13. Keyword use in IMG ALT attributes                              31. Table: Keyword density
14. Top level domain of web site                                   32. Table: Keyword position
15. Keyword use in bold body text                                  33. Table: Number of words
16. Number of visitors to the site                                 34. Table: Number of characters
17. Keyword use in same domain link texts                          35. Table: Ranking factors digest
18. Keyword use in outbound link texts




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SEO - Search Engine Optimization Report                                8/24/2010




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SEO - Search Engine Optimization Report                                                                             8/24/2010


Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Motivational Speaker" in the document title and if it's important for Google.com.


Example: <title>Your web page title</title>


Their contents
Rank Keyword use in document title
  1    Motivational speaking - Wikipedia, the free encyclopedia
  2    Motivational Speaker - Yossi Ghinsberg
  3    How to Become a Motivational Speaker - wikiHow
  4    Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker
  5    Premiere Motivational Speaker s Bureau
  6    National Speaker s Association > Home
  7    Motivational Speaker
  8    Motivational Speaker
  9    Doug Dvorak - Professional Motivational Humorous & Keynote Speaker , Funny Motivational Speaker ,
       Corporate Motivational Humorist, Keynote & Funny Speaker s, Chicago, Illinois
 10    Keynote Speaker | Motivational Speaker Garrison Wynn


Your contents
Keynote Business & Motivational Speaker - Innovative Consultant - Customer ServiceSpeaker


Advice for your document title
Search term: "Motivational Speaker"
                       Competitors Your Site         Advice
Number of keywords:            0 to 2              1 OK                                                                      OK
Keyword density:        0% to 100%             20% OK                                                                        OK
Search term: "Motivational"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              1 OK                                                                      OK
Keyword density:          0% to 50%            10% OK                                                                        OK
Search term: "Speaker"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              2 OK                                                                      OK
Keyword density:          0% to 50%            20% OK                                                                        OK




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SEO - Search Engine Optimization Report                                           8/24/2010

Advice for your document title
Search term: "Motivational Speaker"
Keywords "Motivational" or "Speaker"
                      Competitors Your Site    Advice
Number of keywords:         1 to 6            3 OK                                     OK
Keyword density:        8% to 50%         15% OK                                       OK




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SEO - Search Engine Optimization Report                                                                         8/24/2010


Global link popularity of web site
Essential
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site
is not as important as the quality of the web pages that link to your site.


All major search engines take the quality and the context of the links into account. Search engines assume that your
web page must offer relevant content if many quality sites link to it.


Number of inbound links according to these search engines (the more the better)
                Alexa                      Google.com                   Yahoo.com                  Peak Value
To Your Site:                         17                           14                        64                          64
To Site 1:                      451,138                            64                        64                   451,138
To Site 2:                            87                           19                       746                         746
To Site 3:                       10,132                            10                        53                    10,132
To Site 4:                          128                            11                     1,960                        1,960
To Site 5:                          221                            76                    26,005                    26,005
To Site 6:                          518                        452                       25,522                    25,522
To Site 7:                            68                           0                        112                         112
To Site 8:                          156                            0                        406                         406
To Site 9:                          142                            19                     2,460                        2,460
To Site 10:                         109                            92                     1,942                        1,942
Range:                    17 to 451,138                    0 to 452                 53 to 26,005            112 to 451,138


Advice for the global link popularity
Summing up all analyzed search engines, there are too few web pages that link to your web site                          <<
"shifthappens.com". You should increase the number of web pages from different domains that link to your web
site.
Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic         <
requirements for getting high rankings on Google.




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SEO - Search Engine Optimization Report                                                                              8/24/2010


Link texts of inbound links
Essential
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines
consider your site to be important. However, the number of links is not as important as is the relevance of the linking
page and the link text used in linking to your site.


This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do
not reveal all inbound links to your site.


Sample of the web pages that link to your site
Linked Text               Linked URL                                         Web Page That Links To Your Site
[empty]                   http://www.shifthappens.com/client-reviews.htm http://motivationalprograms.com/galleries/high-r
                          l                                              es-images-of-jim/
[empty]                   http://www.shifthappens.com/client-reviews.htm http://www.employeemotivation.com/shift-happe
                          l                                              ns-thriving-on-change.html
[empty]                   http://www.shifthappens.com/special.html           http://www.employeemotivation.com/shift-happe
                                                                             ns-thriving-on-change.html
Company Website           http://shifthappens.com                            http://www.fyindout.com/Professional_Speaker
                                                                             s_Coaches
Home                      http://www.shifthappens.com/                       http://motivationalprograms.com/galleries/high-r
                                                                             es-images-of-jim/
Home                      http://www.shifthappens.com/                       http://www.employeemotivation.com/shift-happe
                                                                             ns-thriving-on-change.html
http://www.shifthappen http://www.shifthappens.com                           http://www.mindtools.com/links/inspirationalspe
s.com                                                                        akers.html
James Feldman:       http://www.shifthappens.com                             http://www.mindtools.com/links/inspirationalspe
Professional Speaker                                                         akers.html
Motivational Speaker
and Keynote Speaker
and Business
Consultant...
My Website                http://shifthappens.com                            http://www.linkedin.com/in/jamesfeldman
My Website                http://shifthappens.com                            http://www.linkedin.com/in/jamesfeldman/fr
Shifthappens              http://www.shifthappens.com/                       http://www.facebook.com/note.php?note_id=38
                                                                             9858335312


Advice for the link texts of inbound links
To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term                 <
"Motivational Speaker" in their link texts. The more links to your web site contain "Motivational Speaker" (or a part
of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search
term.




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SEO - Search Engine Optimization Report                                                                                   8/24/2010

Advice for the link texts of inbound links
It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the
same link text, then Google.com might lower your rankings because of unnatural linking patterns.


In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
Less than 10% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must                      <<
increase the number of inbound link texts that contain that search term.
Less than 20% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must                      <<
increase the number of inbound link texts that contain that search term.
Less than 40% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must                      <<
increase the number of inbound link texts that contain that search term.
Less than 60% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must                      <<
increase the number of inbound link texts that contain that search term.
Less than 80% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must                      <<
increase the number of inbound link texts that contain that search term.




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SEO - Search Engine Optimization Report                                                                         8/24/2010


Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.


Your contents
Home About Jim Bio Articles Videos Shift Happens The Lost Decade Video Consulting Photos Other Links Handouts
Keynote Topics Change Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition
Creating Your Bucket List Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your
Customer Becoming A Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor
Travel's Cure For The Common Trip Innovative Thinking Topics What If Stop The Stupid Stuff 3DThinking Fundraising
Solutions For Meeting Planners Request Info Post Booking Printable Brochure Special Clients Client List Client Reviews
Better Change Blog On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to Deliver
Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash and
Courtesy Waist Management Customer Service Stories Create Customer Insistence iWant: iPhone vs. iPad Debate
Between Friends Contact Quick Search Advanced Search Click image to start/stop movie. Shift Happens!
Jim Feldman - Professional Keynote Speaker          Shifts Happen all around us. Today there is no shortage of problems
that require new shifts or changes in thinking. It’s time to shift your thinking. It’s time to hire professional keynote
speaker who will deliver content, humor and results. It's time to hire professional speaker Jim Feldman . Keynote,
Business and Motivational Speaker 's Topics: Jim Feldman is an expert business and motivational speaker
specializing in Change Management , Customer Service and Innovative Problem Solving .
 He will educate your audience to approach issues by implementing a new creative way of thinking. He’ll show your
employees how to create Meaningful Memories for clients to provide the best possible customer service. Jim will show
you how to solve problems using existing resources to save your company or organization time, money and resources.
See and Hear Jim Speak... Jim's keynote presentations are full of content, humor and interaction with the audience. He
is not only entertaining, but also informative.
Check out some video clips. A Business Owner, Speaker and Author Jim’s is a published author for books ,
magazines and newspapers all around the country. Check out some of the articles for which he’s contributed. He was
also named "One of the 100 Top Motivators of the Last 100 Years" by Incentive Magazine. Look & Listen to Clients'
Reviews Jim’s been consistently ranked one of the highest rated speakers at conventions and meetings all over the
world. But don’t take our word for it, listen or read what audience members say .
Also Available For Consulting Jim has been a consultant and business owner for over 35 years. He's helped companies
grow through both consulting and speaking . He's provided Clients with: custom and turnkey loyalty and rewards
programs, brand or product launch marketing, cross promotion opportunities, group and incentive travel, creating and
managing sweepstakes and other sales promotion tools, and running and managing entertainment and educational
events. Share | Meeting Planner Request Form Do you need more information to make your decision about booking Jim
as a keynote speaker?
Are you planning an event? Please fill out the info below or call us at (312) 527-9111. And remember - Shift Happens!
First and Last Name * Company Email Address * Phone * Best number to be contacted during business hours Fax What
type of presentation are you looking for? Choose one or more options Keynote Presentation Training Education
Entertainment Other: What date and time is the presentation? If you don't have a date/time, please make a best guess.
What topic would you like to cover? If you don't have a specific topic, that's okay.
® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS
© 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | Keynote
Topics | For Meeting Planners | Clients | Better Change Blog | Contact




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SEO - Search Engine Optimization Report                                                                        8/24/2010



Advice for your body text
Search term: "Motivational Speaker"
                      Competitors Your Site      Advice
Number of keywords:          0 to 25           2 OK                                                                 OK
Keyword density:         0% to 5%         1% OK                                                                     OK
Number of words:      686 to 1,432        686 OK                                                                    OK
Search term: "Motivational"
                      Competitors Your Site      Advice
Number of keywords:          0 to 29           2 OK                                                                 OK
Keyword density:         0% to 3%         0% OK                                                                     OK
Search term: "Speaker"
                      Competitors Your Site      Advice
Number of keywords:         11 to 66           8 Use the search term "Speaker" more often, at least 11 times.       <<
Keyword density:        1% to 10%         1% OK                                                                     OK
Keywords "Motivational" or "Speaker"
                      Competitors Your Site      Advice
Number of keywords:         18 to 69          10 Use the keywords "Motivational" or "Speaker" more often, at        <<
                                                 least 18 times.
Keyword density:         1% to 5%         1% OK                                                                     OK




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SEO - Search Engine Optimization Report                                                                             8/24/2010


Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).


Dates of the domain registration or of the first contents
          URL                                                        Registration Date
Your Site http://shifthappens.com/                                   Wednesday, May 15, 1996
    1     http://en.wikipedia.org/wiki/Motivational_speaking         Saturday, January 13, 2001
    2     http://www.ghinsberg.com/                                  Monday, February 14, 2000
    3     http://www.wikihow.com/Become-a-Motivational-Speak Saturday, June 12, 2004
          er
    4     http://www.kevinkellyunlimited.com/                        Friday, February 23, 2001
    5     http://premierespeakers.com/                               Wednesday, November 20, 1996
    6     http://www.nsaspeaker.org/                                 Wednesday, January 24, 1996 (oldest domain)
    7     http://www.themotivationalspeaker.com/                     Thursday, August 01, 2002
    8     http://www.villagehero.com/                                Tuesday, February 08, 2000
    9     http://www.dougdvorak.com/                                 Tuesday, February 03, 2004
   10     http://www.keynote-speaker-motivational.com/               Monday, October 29, 2007 (newest domain)
 Range    Wednesday, January 24, 1996 to Monday, October 29, 2007


Advice for the web site age
Your web site is about 14 years old. This is very good because the older your web site, the better it is for your        OK
rankings on Google.com.




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SEO - Search Engine Optimization Report                                                                       8/24/2010


Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com, too.


Example: <h1>your very big headline text</h1>


Your contents
[not used]


Advice for your H1 headline texts
Search term: "Motivational Speaker"
                      Competitors Your Site       Advice
Number of keywords:           0 to 3            0 You could use the search term "Motivational Speaker" at least        <
                                                  once but this is optional.
Keyword density:       0% to 100%             0% You could increase the keyword density for the search term            <
                                                 "Motivational Speaker" but this is optional.
Search term: "Motivational"
                      Competitors Your Site       Advice
Number of keywords:           0 to 5            0 You could use the search term "Motivational" at least once but       <
                                                  this is optional.
Keyword density:        0% to 50%             0% You could increase the keyword density for the search term            <
                                                 "Motivational" but this is optional.
Search term: "Speaker"
                      Competitors Your Site       Advice
Number of keywords:           0 to 6            0 You could use the search term "Speaker" at least once but this       <
                                                  is optional.
Keyword density:        0% to 50%             0% You could increase the keyword density for the search term            <
                                                 "Speaker" but this is optional.
Keywords "Motivational" or "Speaker"
                      Competitors Your Site       Advice
Number of keywords:         0 to 11             0 You could use one of the keywords "Motivational" or "Speaker"        <
                                                  at least once but this is optional.
Keyword density:        0% to 50%             0% You could increase the keyword density for the keywords               <
                                                 "Motivational" or "Speaker" but this is optional.




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SEO - Search Engine Optimization Report                                                                          8/24/2010


Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra
relevance to search terms within the domain name.


Example: "your-keyword" is the domain name of http://www.your-keyword.com


Their contents
Rank Words In Domain Name                                         URL
  1   en wikipedia                                                http://en.wikipedia.org/wiki/Motivational_speaking
  2   ghinsberg                                                   http://www.ghinsberg.com/
  3   wikihow                                                     http://www.wikihow.com/Become-a-Motivational-Speaker
  4   kevinkellyunlimited                                         http://www.kevinkellyunlimited.com/
  5   premierespeakers                                            http://premierespeakers.com/
  6   nsaspeaker                                                  http://www.nsaspeaker.org/
  7   themotivationalspeaker                                      http://www.themotivationalspeaker.com/
  8   villagehero                                                 http://www.villagehero.com/
  9   dougdvorak                                                  http://www.dougdvorak.com/
 10   keynote speaker motivational                                http://www.keynote-speaker-motivational.com/


Your contents
shifthappens (Domain name: "shifthappens.com")


Advice for the domain name
The domain name shifthappens.com does not contain the search term "Motivational Speaker".                              <


If you have a young web site with only a few inbound links, then consider registering a new domain name that
contains the search term "Motivational Speaker".


If you have an established web site with a lot of inbound links, then you must compensate by improving the other
search engine ranking factors.




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SEO - Search Engine Optimization Report                                                                          8/24/2010


Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes,
dashes or underscores.


Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm


Their contents
Rank Words In Page URL                                            URL
  1   wiki Motivational speaking                                  http://en.wikipedia.org/wiki/Motivational_speaking
  2   [no words]                                                  http://www.ghinsberg.com/
  3   Become a Motivational Speaker                               http://www.wikihow.com/Become-a-Motivational-Speaker
  4   [no words]                                                  http://www.kevinkellyunlimited.com/
  5   [no words]                                                  http://premierespeakers.com/
  6   [no words]                                                  http://www.nsaspeaker.org/
  7   [no words]                                                  http://www.themotivationalspeaker.com/
  8   [no words]                                                  http://www.villagehero.com/
  9   [no words]                                                  http://www.dougdvorak.com/
 10   [no words]                                                  http://www.keynote-speaker-motivational.com/


Your contents
[no words] (no page URL because you analyzed your homepage)


Advice for your page URL
Search term: "Motivational Speaker"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1            0 You could use the search term "Motivational Speaker" at least        <
                                                  once but this is optional.
Keyword density:        0% to 50%             0% You could increase the keyword density for the search term            <
                                                 "Motivational Speaker" but this is optional.
Search term: "Motivational"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1            0 You could use the search term "Motivational" at least once but       <
                                                  this is optional.
Keyword density:        0% to 33%             0% You could increase the keyword density for the search term            <
                                                 "Motivational" but this is optional.
Search term: "Speaker"




Created by SplinternetMarketing.com                    17 of 64                            www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                    8/24/2010

Advice for your page URL
Search term: "Motivational Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 1            0 You could use the search term "Speaker" at least once but this   <
                                                is optional.
Keyword density:        0% to 25%         0% You could increase the keyword density for the search term          <
                                             "Speaker" but this is optional.
Keywords "Motivational" or "Speaker"
                      Competitors Your Site     Advice
Number of keywords:         0 to 2            0 You could use one of the keywords "Motivational" or "Speaker"    <
                                                at least once but this is optional.
Keyword density:        0% to 25%         0% You could increase the keyword density for the keywords             <
                                             "Motivational" or "Speaker" but this is optional.




Created by SplinternetMarketing.com                  18 of 64                         www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                          8/24/2010


Links from social networks
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)


Links from social networks (the more the better)
               Del.icio.us                         Digg                                 Total
To Your Site: 16                                   0                                    16
To Site 1:     1,495                               9,248                                10,743
To Site 2:     22                                  0                                    22
To Site 3:     637                                 1,832                                2,469
To Site 4:     6                                   4                                    10
To Site 5:     97                                  6                                    103
To Site 6:     152                                 0                                    152
To Site 7:     1                                   0                                    1
To Site 8:     3                                   5                                    8
To Site 9:     2                                   2                                    4
To Site 10:    0                                   0                                    0
Range:         0 to 1,495                          0 to 9,248                           0 to 10,743


Advice for the links from social networks
In average, less web pages link to your page than to the top ranked pages on these social networks. The average        <<
link popularity of the top ranked pages is 1,228, the link popularity of your web page is 16. You must increase the
number of web pages that link to your web site on these social networks.




Created by SplinternetMarketing.com                       19 of 64                           www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                              8/24/2010


Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).


Server speed results
Average Page Load Time (measured in seconds, the lower the better)
   Your           1         2          3         4          5           6          7        8         9        10       Range
   Site
     n/a      0.99s       n/a     2.09s         n/a     1.67s       1.00s     0.78s     1.62s       n/a        n/a 0.78s to
                                                                                                                      2.09s


Server Speed Relative To Other Servers On The Internet (the faster the better)
   Your           1         2          3         4          5           6          7        8         9        10       Range
   Site
     n/a       fast:      n/a      slow:        n/a      fast:       fast: very fast:    fast:      n/a        n/a       slow:
            top 25%              bottom               top 30% top 25% top 15% top 40%                                  bottom
                                   35%                                                                                 35% to
                                                                                                                     very fast:
                                                                                                                       top 15%


Advice for the server speed
The speed of your web site could not be determined. In general, the faster your web site, the better it could be for       <
your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting
provider.




Created by SplinternetMarketing.com                      20 of 64                            www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                       8/24/2010


Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com, too.


Example: <h3>your big headline text</h3>


Your contents
No. Heading Texts
 1.   [H2] Quick Search
 2.   [H5] Click image to start/stop movie.
 3.   [H2] Shift Happens! Jim Feldman - Professional Keynote Speaker
 4.   [H2] Keynote, Business and Motivational Speaker 's Topics:
 5.   [H2] See and Hear Jim Speak...
 6.   [H2] A Business Owner, Speaker and Author
 7.   [H2] Look & Listen to Clients' Reviews
 8.   [H2] Also Available For Consulting


Advice for your H2-H6 headline texts
Search term: "Motivational Speaker"
                       Competitors Your Site       Advice
Number of keywords:            0 to 1           1 OK                                                                OK
Keyword density:           0% to 2%            5% The keyword density is too high. It should be 2% at maximum.      <<
                                                  Consider adding more text to lower the keyword density.
Search term: "Motivational"
                       Competitors Your Site       Advice
Number of keywords:            0 to 5           1 OK                                                                OK
Keyword density:           0% to 4%            2% OK                                                                OK
Search term: "Speaker"
                       Competitors Your Site       Advice
Number of keywords:            0 to 7           3 OK                                                                OK
Keyword density:           0% to 8%            7% OK                                                                OK
Keywords "Motivational" or "Speaker"
                       Competitors Your Site       Advice
Number of keywords:           0 to 11           4 OK                                                                OK
Keyword density:           0% to 5%            5% OK                                                                OK




Created by SplinternetMarketing.com                    21 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                 8/24/2010




Created by SplinternetMarketing.com       22 of 64   www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                             8/24/2010


Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.


Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">


Your contents
No. Image Alt Attribute Text                                         Image File Name
 1.   Quote from ABNAMRO about Jim Feldman Keynote                   http://shifthappens.com/images/blocks/client-quotes-abn
      Speaker                                                        amro.jpg
 2.   keynote-quad.jpg                                               /images/keynote-quad.jpg
 3.   movie-quad2.jpg                                                /images/movie-quad2.jpg
 4.   clients-quad.jpg                                               /images/clients-quad.jpg
 5.   innovator-quad.jpg                                             /images/innovator-quad.jpg


Advice for your IMG ALT attributes
Search term: "Motivational Speaker"
                         Competitors Your Site       Advice
Number of keywords:            0 to 2              0 You could use the search term "Motivational Speaker" at least          <
                                                     once but this is optional.
Keyword density:           0% to 33%             0% You could increase the keyword density for the search term              <
                                                    "Motivational Speaker" but this is optional.
Search term: "Motivational"
                         Competitors Your Site       Advice
Number of keywords:            0 to 5              0 You could use the search term "Motivational" at least once but         <
                                                     this is optional.
Keyword density:           0% to 17%             0% You could increase the keyword density for the search term              <
                                                    "Motivational" but this is optional.
Search term: "Speaker"
                         Competitors Your Site       Advice
Number of keywords:           0 to 13              1 OK                                                                    OK
Keyword density:           0% to 22%             6% OK                                                                     OK
Keywords "Motivational" or "Speaker"
                         Competitors Your Site       Advice
Number of keywords:           0 to 16              1 OK                                                                    OK
Keyword density:           0% to 19%             3% OK                                                                     OK




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Created by SplinternetMarketing.com       24 of 64   www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                              8/24/2010


Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.


Top level domain results
     Your           1           2          3           4              5       6          7           8           9         10
     Site
     .com        .org       .com       .com        .com        .com        .org      .com        .com        .com        .com


Advice for the top level domain of your web site
Your web site URL shifthappens.com contains the often used top level domain .com. This is neither good nor bad            OK
for your rankings on Google.com.




Created by SplinternetMarketing.com                        25 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                            8/24/2010


Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.


Their contents
Rank Keyword use in bold body text
  1    motivational speaker inspirational speaker ^ ^
  2    Breathing new perspectives in individuals and organizations worldwide, igniting the human spirit to overcome rising
       challenges, maintain naiveté and celebrate life. Motivational Speaker inspirational speaker Laws of the Jungle
       keynote speaker Motivational Speaker ...? motivational speaker Download eBrochure Main Navigation Site
       Info
  3    Evaluate your "special" message . Carve out your niche . Create an outline of your presentation . Contact large,
       not-for-profit corporations and professional groups and make it clear you are available Contactspeakers' bureaus
       and notify them of your availability You must be willing to work for free to get your name out Write and publish
       articles or books in order to establish yourself as an authority in your subject Draw up a written agreeme [and 231
       additional characters]
  4    Find out why so many have recruited Kevin as a keynote speaker. Engaging: Authentic: Results-driven Ask our
       customers Anson Bailey, Principal, Business Development, KPMG, China Joseph W. Jordan, Senior Vice
       President - National Sales Organization MetLife, USA Colm Condon, Flextronics Cathal Divilly, Managing Director,
       Great Place to Work Institute Ireland MDRT Experience Name: Email: Phone: Comments: Kevin Live!
  5    AliveChat
  6    Site Map    Contact us GSF.org MyNSA.org NSAUniversity.org Speaker Magazine Click here to
       subscribe. Membership Information NSA Calendar 9/13/2010 1/12/2011-1/13/11 2/18/2011-2/20/2011 Aspiring
       Speaker s and Staff Members Chapters and International Groups Learn From the Best Speaker s in the Industry:
       Tapes, CDs, DVDs Members 480.968.2552 480.968.0911
  7    1. Control your focus. 2. Have a target. 3. Strengthen your strengths. 1. Schedule a kick-off meeting in the first
       quarter of the year. 2. Incorporate coaching. 3. Follow-up quarterly to skyrocket your success. 1
  8    Motivational Speaker Motivational Speaker ... &#8212; motivational speaker Motivational Speaker
  9    Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR
       CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR
       NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful
       message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous
       Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters]
 10    energized entertained educated alive with possibilities His new top-selling book " The Real Truth About Success ,"
       published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications
       financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results:
       Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and descript
       [and 771 additional characters]


Your contents
It’s time to shift your thinking. It’s time to hire professional keynote speaker who will deliver content, humor and results.




Created by SplinternetMarketing.com                       26 of 64                           www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                      8/24/2010

Your contents
 It's time to hire professional speaker Jim Feldman . Keynote, Business and Motivational Speaker 's Topics: Change
Management , Customer Service Innovative Problem Solving Meaningful Memories See and Hear Jim Speak... Jim's
keynote presentations are full of content, humor and interaction with the audience. A Business Owner, Speaker and
Author Jim’s is a published author for books , magazines and newspapers all around the country. "One of the 100 Top
Motivators of the Last 100 Years" Jim’s been consistently ranked one of the highest rated speakers Also Available For
Consulting Jim has been a consultant and business owner for over 35 years. Shift Happens!®


Advice for your bold body text
Search term: "Motivational Speaker"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4           1 OK                                                                OK
Keyword density:        0% to 89%            2% OK                                                                 OK
Search term: "Motivational"
                      Competitors Your Site       Advice
Number of keywords:         0 to 10            1 OK                                                                OK
Keyword density:        0% to 44%            1% OK                                                                 OK
Search term: "Speaker"
                      Competitors Your Site       Advice
Number of keywords:         0 to 17            5 OK                                                                OK
Keyword density:        0% to 44%            4% OK                                                                 OK
Keywords "Motivational" or "Speaker"
                      Competitors Your Site       Advice
Number of keywords:         0 to 27            6 OK                                                                OK
Keyword density:        0% to 44%            3% OK                                                                 OK




Created by SplinternetMarketing.com                   27 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                           8/24/2010


Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.


Alexa.com Traffic Rank results (the lower the better)
            URL                                                                                         Alexa Traffic Rank
Your Site http://shifthappens.com/                                                                         Rank #3,902,600
    1       http://en.wikipedia.org/wiki/Motivational_speaking                   Rank #7 (most visitors of the competitors)
    2       http://www.ghinsberg.com/                                                                      Rank #1,156,043
    3       http://www.wikihow.com/Become-a-Motivational-Speak                                                   Rank #644
            er
    4       http://www.kevinkellyunlimited.com/                                                            Rank #1,718,388
    5       http://premierespeakers.com/                                                                     Rank #222,479
    6       http://www.nsaspeaker.org/                                                                       Rank #277,350
    7       http://www.themotivationalspeaker.com/                       Rank #3,908,874 (least visitors of the competitors)
    8       http://www.villagehero.com/                                                                      Rank #554,701
    9       http://www.dougdvorak.com/                                                                       Rank #833,497
   10       http://www.keynote-speaker-motivational.com/                                                   Rank #1,055,925
 Range                                                                                                        7 to 3,908,874
                                                                                                   (average rank: #972,790)


Advice for the number of visitors to your site
Your web site shifthappens.com does not appear to attract many visitors because your traffic rank is above              <<
#100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your
rankings on Google.com.




Created by SplinternetMarketing.com                       28 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                            8/24/2010


Keyword use in same domain link texts
Moderately Important
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that
point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link
texts into account.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact
information".


Your contents
No. Same Domain Link Text                                         Link URL
 1.   [empty]                                                     /
 2.   Home                                                        /
 3.   About Jim                                                   /about-jim-2.html
 4.   Bio                                                         /bio.html
 5.   Articles                                                    /articles.html
 6.   Videos                                                      /videos.html
 7.   Shift Happens The Lost Decade Video                         /shift-happens-the-lost-decade-video.html
 8.   Consulting                                                  /consulting.html
 9.   Photos                                                      /photos.html
10. Other Links                                                   /other-links.html
11. Handouts                                                      /handouts.html
12. Keynote Topics                                                /keynote-topics-2.html
13. Change Management Topics                                      /change-management-topics.html
14. Shift Happens! Thriving On Change                             /shift-happens-thriving-on-change.html
15. Extreme Makeover - You Edition                                /extreme-makeover---you-edition.html
16. Creating Your Bucket List                                     /creating-your-bucket-list.html
17. Waist Management                                              /waist-management.html
18. MPLC Umbrella License                                         /mplc-umbrella-license.html
19. Customer Service Topics                                       /customer-service-topics.html
20. D-A-T-I-N-G Your Customer                                     /d-a-t-i-n-g-your-customer.html
21. Becoming A Meaningful Memory Provider                         /becoming-a-meaningful-memory-provider.html
22. Attitudes Are Caught Not Taught                               /attitudes-are-caught-not-taught.html
23. One Size Does Not Fit All                                     /one-size-does-not-fit-all.html
24. Doctor Travel's Cure For The Common Trip                      /doctor-travels-cure-for-the-common-trip.html
25. Innovative Thinking Topics                                    /innovative-thinking-topics.html
26. What If                                                       /what-if-2.html
27. Stop The Stupid Stuff                                         /stop-the-stupid-stuff.html




Created by SplinternetMarketing.com                    29 of 64                                 www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                      8/24/2010

Your contents
No. Same Domain Link Text                                      Link URL
28. 3DThinking                                                 /3dthinking.html
29. Fundraising Solutions                                      /fundraising-solutions.html
30. For Meeting Planners                                       /for-meeting-planners-2.html
31. Request Info                                               /request-info.html
32. Post Booking                                               /post-booking-.html
33. Printable Brochure                                         /printable-brochure.html
34. Special                                                    /special.html
35. Clients                                                    /clients-2.html
36. Client List                                                /client-list.html
37. Client Reviews                                             /client-reviews.html
38. Better Change Blog                                         /blogs/better-change-blog.html
39. On Target: It's not about price                            /blogs/on-target-its-not-about-price.html
40. How To Survive the Recession: FREE ebook                   /blogs/how-to-survive-the-recession-free-ebook.html
41. 5 Shifts to Deliver Excellent e-Commerce Customer          /blogs/5-shifts-to-deliver-excellent-e-commerce-customer-
    Service                                                    service.html
42. At Your Service                                            /blogs/at-your-service.html
43. Creating a "To Be" List                                    /blogs/creating-a-to-be-list.html
44. It's Time For Innovation                                   /blogs/its-time-for-innovation.html
45. Cash and Courtesy                                          /blogs/cash-and-courtesy.html
46. Waist Management                                           /blogs/waist-management.html
47. Customer Service Stories                                   /blogs/customer-service-stories.html
48. Create Customer Insistence                                 /blogs/create-customer-insistence.html
49. iWant: iPhone vs. iPad Debate Between Friends              /blogs/iwant-iphone-vs-ipad-debate-between-friends.html
50. Contact                                                    /contact-3.html
51. Advanced Search                                            /search
52. [empty]                                                    /client-reviews.html
53. [empty]                                                    /keynote-topics-2.html
54. [empty]                                                    /videos.html
55. [empty]                                                    /client-reviews.html
56. [empty]                                                    /bio.html
57. Jim Feldman                                                /about-jim-2.html
58. Change Management                                          /change-management-topics.html
59. Customer Service                                           /customer-service-topics.html
60. Innovative Problem Solving                                 /innovative-thinking-topics.html
61. Meaningful Memories                                        /becoming-a-meaningful-memory-provider.html
62. video                                                      /videos.html




Created by SplinternetMarketing.com                 30 of 64                              www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                      8/24/2010

Your contents
No. Same Domain Link Text                                        Link URL
63. books                                                        /books.html
64. magazines and newspapers                                     /articles.html
65. articles                                                     /articles.html
66. highest rated speakers                                       /client-reviews.html
67. listen or read what audience members say                     /client-reviews.html
68. consultant                                                   /consulting.html
69. consulting                                                   /consulting.html
70. speaking                                                     /keynote-topics-2.html
71. Home                                                         /
72. About Jim                                                    /about-jim-2.html
73. Keynote Topics                                               /keynote-topics-2.html
74. For Meeting Planners                                         /for-meeting-planners-2.html
75. Clients                                                      /clients-2.html
76. Better Change Blog                                           /blogs/better-change-blog.html
77. Contact                                                      /contact-3.html


Advice for your same domain link texts
Search term: "Motivational Speaker"
                      Competitors Your Site      Advice
Number of keywords:           0 to 4           0 You could use the search term "Motivational Speaker" at least     <
                                                 once but this is optional.
Keyword density:        0% to 12%          0% You could increase the keyword density for the search term           <
                                              "Motivational Speaker" but this is optional.
Search term: "Motivational"
                      Competitors Your Site      Advice
Number of keywords:           0 to 4           0 You could use the search term "Motivational" at least once but    <
                                                 this is optional.
Keyword density:         0% to 9%          0% You could increase the keyword density for the search term           <
                                              "Motivational" but this is optional.
Search term: "Speaker"
                      Competitors Your Site      Advice
Number of keywords:           0 to 8           1 OK                                                               OK
Keyword density:        0% to 10%          1% OK                                                                  OK
Keywords "Motivational" or "Speaker"
                      Competitors Your Site      Advice
Number of keywords:          0 to 12           1 OK                                                               OK
Keyword density:         0% to 7%          0% OK                                                                  OK




Created by SplinternetMarketing.com                   31 of 64                            www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                 8/24/2010




Created by SplinternetMarketing.com       32 of 64   www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                          8/24/2010


Keyword use in outbound link texts
Moderately Important
Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags
when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to
search terms in outbound link texts.


Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound link text "About the company".


Your contents
No. Outbound Link Text                                              Link URL
 1.   "One of the 100 Top Motivators of the Last 100 Years"         http://www.chicagospeaker.com/IncentiveMagFeldman2.
                                                                    pdf
 2.   Share                                                         http://addthis.com/bookmark.php?v=250&amp;username
                                                                    =shifthappens


Advice for your outbound link texts
Search term: "Motivational Speaker"
                      Competitors Your Site         Advice
Number of keywords:           0 to 2             0 You could use the search term "Motivational Speaker" at least          <
                                                   once but this is optional.
Keyword density:         0% to 15%             0% You could increase the keyword density for the search term              <
                                                  "Motivational Speaker" but this is optional.
Search term: "Motivational"
                      Competitors Your Site         Advice
Number of keywords:           0 to 2             0 You could use the search term "Motivational" at least once but         <
                                                   this is optional.
Keyword density:          0% to 8%             0% You could increase the keyword density for the search term              <
                                                  "Motivational" but this is optional.
Search term: "Speaker"
                      Competitors Your Site         Advice
Number of keywords:           0 to 3             0 You could use the search term "Speaker" at least once but this         <
                                                   is optional.
Keyword density:         0% to 12%             0% You could increase the keyword density for the search term              <
                                                  "Speaker" but this is optional.
Keywords "Motivational" or "Speaker"
                      Competitors Your Site         Advice
Number of keywords:           0 to 5             0 You could use one of the keywords "Motivational" or "Speaker"          <
                                                   at least once but this is optional.
Keyword density:         0% to 10%             0% You could increase the keyword density for the keywords                 <
                                                  "Motivational" or "Speaker" but this is optional.




Created by SplinternetMarketing.com                      33 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                 8/24/2010




Created by SplinternetMarketing.com       34 of 64   www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                              8/24/2010


Keyword use in same domain link URLs
Moderately Important
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".


Your contents
No. Same Domain Link URL                                              Link Text
 1.   [empty] [/]                                                     [empty]
 2.   [empty] [/]                                                     Home
 3.   about jim 2 [/about-jim-2.html]                                 About Jim
 4.   bio [/bio.html]                                                 Bio
 5.   articles [/articles.html]                                       Articles
 6.   videos [/videos.html]                                           Videos
 7.   shift happens the lost decade video                             Shift Happens The Lost Decade Video
      [/shift-happens-the-lost-decade-video.html]
 8.   consulting [/consulting.html]                                   Consulting
 9.   photos [/photos.html]                                           Photos
10. other links [/other-links.html]                                   Other Links
11. handouts [/handouts.html]                                         Handouts
12. keynote topics 2 [/keynote-topics-2.html]                         Keynote Topics
13. change management topics                                          Change Management Topics
    [/change-management-topics.html]
14. shift happens thriving on change                                  Shift Happens! Thriving On Change
    [/shift-happens-thriving-on-change.html]
15. extreme makeover you edition                                      Extreme Makeover - You Edition
    [/extreme-makeover---you-edition.html]
16. creating your bucket list [/creating-your-bucket-list.html]       Creating Your Bucket List
17. waist management [/waist-management.html]                         Waist Management
18. mplc umbrella license [/mplc-umbrella-license.html]               MPLC Umbrella License
19. customer service topics [/customer-service-topics.html]           Customer Service Topics
20. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer
21. becoming a meaningful memory provider                             Becoming A Meaningful Memory Provider
    [/becoming-a-meaningful-memory-provider.html]
22. attitudes are caught not taught                                   Attitudes Are Caught Not Taught
    [/attitudes-are-caught-not-taught.html]
23. one size does not fit all [/one-size-does-not-fit-all.html]       One Size Does Not Fit All




Created by SplinternetMarketing.com                        35 of 64                               www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                            8/24/2010

Your contents
No. Same Domain Link URL                                             Link Text
24. doctor travels cure for the common trip                          Doctor Travel's Cure For The Common Trip
    [/doctor-travels-cure-for-the-common-trip.html]
25. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics
26. what if 2 [/what-if-2.html]                                      What If
27. stop the stupid stuff [/stop-the-stupid-stuff.html]              Stop The Stupid Stuff
28. 3dthinking [/3dthinking.html]                                    3DThinking
29. fundraising solutions [/fundraising-solutions.html]              Fundraising Solutions
30. for meeting planners 2 [/for-meeting-planners-2.html]            For Meeting Planners
31. request info [/request-info.html]                                Request Info
32. post booking [/post-booking-.html]                               Post Booking
33. printable brochure [/printable-brochure.html]                    Printable Brochure
34. special [/special.html]                                          Special
35. clients 2 [/clients-2.html]                                      Clients
36. client list [/client-list.html]                                  Client List
37. client reviews [/client-reviews.html]                            Client Reviews
38. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog
39. blogs on target its not about price                              On Target: It's not about price
    [/blogs/on-target-its-not-about-price.html]
40. blogs how to survive the recession free ebook                    How To Survive the Recession: FREE ebook
    [/blogs/how-to-survive-the-recession-free-ebook.html]
41. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer
    service                                                   Service
    [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer
    -service.html]
42. blogs at your service [/blogs/at-your-service.html]              At Your Service
43. blogs creating a to be list                                      Creating a "To Be" List
    [/blogs/creating-a-to-be-list.html]
44. blogs its time for innovation                                    It's Time For Innovation
    [/blogs/its-time-for-innovation.html]
45. blogs cash and courtesy [/blogs/cash-and-courtesy.html]          Cash and Courtesy
46. blogs waist management                                           Waist Management
    [/blogs/waist-management.html]
47. blogs customer service stories                                   Customer Service Stories
    [/blogs/customer-service-stories.html]
48. blogs create customer insistence                                 Create Customer Insistence
    [/blogs/create-customer-insistence.html]
49. blogs iwant iphone vs ipad debate between friends         iWant: iPhone vs. iPad Debate Between Friends
    [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html]
50. contact 3 [/contact-3.html]                                      Contact




Created by SplinternetMarketing.com                       36 of 64                              www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                         8/24/2010

Your contents
No. Same Domain Link URL                                           Link Text
51. search [/search]                                               Advanced Search
52. client reviews [/client-reviews.html]                          [empty]
53. keynote topics 2 [/keynote-topics-2.html]                      [empty]
54. videos [/videos.html]                                          [empty]
55. client reviews [/client-reviews.html]                          [empty]
56. bio [/bio.html]                                                [empty]
57. about jim 2 [/about-jim-2.html]                                Jim Feldman
58. change management topics                                       Change Management
    [/change-management-topics.html]
59. customer service topics [/customer-service-topics.html]        Customer Service
60. innovative thinking topics [/innovative-thinking-topics.html] Innovative Problem Solving
61. becoming a meaningful memory provider                          Meaningful Memories
    [/becoming-a-meaningful-memory-provider.html]
62. videos [/videos.html]                                          video
63. books [/books.html]                                            books
64. articles [/articles.html]                                      magazines and newspapers
65. articles [/articles.html]                                      articles
66. client reviews [/client-reviews.html]                          highest rated speakers
67. client reviews [/client-reviews.html]                          listen or read what audience members say
68. consulting [/consulting.html]                                  consultant
69. consulting [/consulting.html]                                  consulting
70. keynote topics 2 [/keynote-topics-2.html]                      speaking
71. [empty] [/]                                                    Home
72. about jim 2 [/about-jim-2.html]                                About Jim
73. keynote topics 2 [/keynote-topics-2.html]                      Keynote Topics
74. for meeting planners 2 [/for-meeting-planners-2.html]          For Meeting Planners
75. clients 2 [/clients-2.html]                                    Clients
76. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog
77. contact 3 [/contact-3.html]                                    Contact


Advice for your same domain link URLs
Search term: "Motivational Speaker"
                       Competitors Your Site        Advice
Number of keywords:             0 to 23          0 You could use the search term "Motivational Speaker" at least      <
                                                   once but this is optional.
Keyword density:            0% to 9%            0% You could increase the keyword density for the search term         <
                                                   "Motivational Speaker" but this is optional.




Created by SplinternetMarketing.com                     37 of 64                            www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                     8/24/2010

Advice for your same domain link URLs
Search term: "Motivational Speaker"
Search term: "Motivational"
                      Competitors Your Site     Advice
Number of keywords:        0 to 24            0 You could use the search term "Motivational" at least once but    <
                                                this is optional.
Keyword density:         0% to 9%         0% You could increase the keyword density for the search term           <
                                             "Motivational" but this is optional.
Search term: "Speaker"
                      Competitors Your Site     Advice
Number of keywords:        0 to 47            0 You could use the search term "Speaker" at least once but this    <
                                                is optional.
Keyword density:        0% to 25%         0% You could increase the keyword density for the search term           <
                                             "Speaker" but this is optional.
Keywords "Motivational" or "Speaker"
                      Competitors Your Site     Advice
Number of keywords:        0 to 50            0 You could use one of the keywords "Motivational" or "Speaker"     <
                                                at least once but this is optional.
Keyword density:        0% to 14%         0% You could increase the keyword density for the keywords              <
                                             "Motivational" or "Speaker" but this is optional.




Created by SplinternetMarketing.com                  38 of 64                         www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                         8/24/2010


Keyword use in outbound link URLs
Moderately Important
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound
links


Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".


Your contents
No. Outbound Link URL                                             Link Text
 1.   www chicagospeaker IncentiveMagFeldman2                     "One of the 100 Top Motivators of the Last 100 Years"
      [http://www.chicagospeaker
      .com/IncentiveMagFeldman2.pdf]
 2.   addthis bookmark v 250 amp username shifthappens    Share
      [http://addthis.com/bookmark.php?v=250&amp;username
      =shifthappens]


Advice for your outbound link URLs
Search term: "Motivational Speaker"
                      Competitors Your Site        Advice
Number of keywords:           0 to 1            0 You could use the search term "Motivational Speaker" at least       <
                                                  once but this is optional.
Keyword density:          0% to 4%            0% You could increase the keyword density for the search term           <
                                                 "Motivational Speaker" but this is optional.
Search term: "Motivational"
                      Competitors Your Site        Advice
Number of keywords:           0 to 2            0 You could use the search term "Motivational" at least once but      <
                                                  this is optional.
Keyword density:          0% to 4%            0% You could increase the keyword density for the search term           <
                                                 "Motivational" but this is optional.
Search term: "Speaker"
                      Competitors Your Site        Advice
Number of keywords:           0 to 6            1 OK                                                                  OK
Keyword density:          0% to 9%           10% The keyword density is too high. It should be 9% at maximum.         <<
                                                 Consider adding more text to lower the keyword density.
Keywords "Motivational" or "Speaker"
                      Competitors Your Site        Advice
Number of keywords:           0 to 7            1 OK                                                                  OK
Keyword density:          0% to 6%            5% OK                                                                   OK




Created by SplinternetMarketing.com                    39 of 64                            www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                 8/24/2010




Created by SplinternetMarketing.com       40 of 64   www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                        8/24/2010


Keyword use in meta description
Moderately Important
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the
Meta Description tag into account. Some search engines display the text to the user in the search results.


Example: <meta name="description" content="This sentence describes the contents of your web site.">


Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.


Their contents
Rank Keyword use in meta description
  1    [not used]
  2    A truly cosmopolitan figure and an eternal nomad Yossi is a professional motivational keynote speaker who
       works with business and corporates all over the world. Yossi is one of the most popular keynote motivational
       speakers around the world and travels on a monthly basis to give lecturers all over the globe.
  3    wikiHow article about How to Become a Motivational Speaker .
  4    Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and sales trainer. As an international
       Motivational Speaker he has inspired & stirred thousands of people worldwide.
  5    Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+ Reviews, we are your Premiere
       Motivational Speaker s Bureau, we can help you find the perfect motivational speaker, keynote speaker, or
       professional speaker to make your event a success. Since 1994.
  6    National Speaker s Association, is the leading professional association for speakers.
  7    The Motivational Speaker offers business and personal motivation keynotes, seminars and products to motivate
       and inspire greater focus, productivity and results.
  8    Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy inspires confidence in teams
       and boosts morale in the workplace.
  9    If you’re looking for a Humorous Motivational Speaker with a powerful message, who is hilarious and
       inspirational, then Book Doug Dvorak as your Motivational Humor Speaker . Contact us now at 1.847.359.6969
 10    Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research
       driven keynotes in sales, customer service, leadership, change management and success. He is a professional
       speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop
       dead funny, motivational and full of research on what the most successful do differently.


Your contents
Jim Feldman is a keynote business and motivational speaker who delivers speeches with content and humor. He's an
speaks on innovation, change management and customer service.


Advice for your meta description
Search term: "Motivational Speaker"
                      Competitors Your Site        Advice




Created by SplinternetMarketing.com                     41 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                            8/24/2010

Advice for your meta description
Search term: "Motivational Speaker"
Number of keywords:           0 to 2          1 OK                                      OK
Keyword density:        0% to 22%         8% OK                                         OK
Search term: "Motivational"
                      Competitors Your Site    Advice
Number of keywords:           0 to 2          1 OK                                      OK
Keyword density:        0% to 11%         4% OK                                         OK
Search term: "Speaker"
                      Competitors Your Site    Advice
Number of keywords:           0 to 5          1 OK                                      OK
Keyword density:        0% to 20%         4% OK                                         OK
Keywords "Motivational" or "Speaker"
                      Competitors Your Site    Advice
Number of keywords:           0 to 7          2 OK                                      OK
Keyword density:        0% to 11%         4% OK                                         OK




Created by SplinternetMarketing.com                  42 of 64   www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                            8/24/2010


Number of trailing slashes in URL
Moderately Important
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.


Number of trailing slashes
   Your           1         2          3         4         5          6         7          8         9        10     Range
   Site
       0          1         0          0         0         0          0         0          0         0         0      0 to 1


Advice for the number of trailing slashes in your web site URL
The URL shifthappens.com does not contain more or less trailing slashes than the top ranked pages. This means           OK
that you do not have to change the number of trailing slashes in your URL.




Created by SplinternetMarketing.com                      43 of 64                          www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                  8/24/2010


HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change
constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and
what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,
then search engines might not be able to read everything of your web page.


Validation results
        Validity
HTML: no errors, valid
        http://validator.w3.org/check?uri=http://shifthappens.com/
CSS:    no errors, valid
        http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/


Advice regarding the validity of your web site
Both the CSS code and the HTML code of your web page shifthappens.com is valid according to the W3C            OK
specifications. This means that Google.com does not have problems reading your web page.




Created by SplinternetMarketing.com                      44 of 64                    www.SplinternetMarketing.com
SEO - Search Engine Optimization Report                                                                       8/24/2010


Readability level of web page
Slightly Important
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not
comparable.


Readability results
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand)
   Your          1         2          3        4        5         6         7         8         9        10      Range
   Site
      65        41        34       66         34       24        n/a       61        49        34        36 24 to 66


Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text)
   Your          1         2          3        4        5         6         7         8         9        10      Range
   Site
       7        11        13          7       14       16        44         8        11        12        13      7 to 44


Advice for the readability of your web site
The Flesch Reading Ease Score of your web page shifthappens.com is 65. A score of 60 to 80 is considered to be     OK
optimal. This means that the text of your web page is easy to comprehend.




Created by SplinternetMarketing.com                   45 of 64                         www.SplinternetMarketing.com
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Report shifthappens.com 8-24-2010

  • 1. SEO - Search Engine Optimization Report 8/24/2010 Be #1 on Google! We Are! Wisconsin Search Engine Top 10 Web Page Optimizer Report Optimization 920-285-7570 Date: 8/24/2010 Recipient: Shift Happens - Motivational Speaker, Keynote Speaker Jim Feldman 505 North Lake Shore Drive CHICAGO IL 60611 Phone: 312-527-9111 This report has been created by Batcave Productions. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google, Bing and Yahoo. Created by SplinternetMarketing.com 1 of 64 www.SplinternetMarketing.com
  • 2. SEO - Search Engine Optimization Report 8/24/2010 Report overview This report helps you to optimize the web page "http://shifthappens.com/" for a high ranking on Google.com for the search term "Motivational Speaker". Your web page http://shifthappens.com/ Title: Keynote Business & Motivational Speaker - Innovative Consultant - Customer Service Speaker Description: Jim Feldman is a keynote business and motivational speaker who delivers speeches with content and humor. He's an speaks on innovation, change management and customer service. Your competitors for the search term "Motivational Speaker" on Google.com 1 http://en.wikipedia.org/wiki/Motivational_speaking Title: Motivational speaking - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.ghinsberg.com/ Title: Motivational Speaker - Yossi Ghinsberg Description: A truly cosmopolitan figure and an eternal nomad Yossi is a professional motivational keynote speaker who works with business and corporates all over the world. Yossi is one of the most popular keynote motivational speakers around the world and travels on a monthly basis to give lecturers all over the globe. 3 http://www.wikihow.com/Become-a-Motivational-Speaker Title: How to Become a Motivational Speaker - wikiHow Description: wikiHow article about How to Become a Motivational Speaker. Created by SplinternetMarketing.com 2 of 64 www.SplinternetMarketing.com
  • 3. SEO - Search Engine Optimization Report 8/24/2010 Your competitors for the search term "Motivational Speaker" on Google.com 4 http://www.kevinkellyunlimited.com/ Title: Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker Description: Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and sales trainer. As an international Motivational Speaker he has inspired & stirred thousands of people worldwide. 5 http://premierespeakers.com/ Title: Premiere Motivational Speakers Bureau Description: Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+ Reviews, we are your Premiere Motivational Speakers Bureau, we can help you find the perfect motivational speaker, keynote speaker, or professional speaker to make your event a success. Since 1994. 6 http://www.nsaspeaker.org/ Title: National Speakers Association > Home Description: National Speakers Association, is the leading professional association for speakers. 7 http://www.themotivationalspeaker.com/ Title: Motivational Speaker Description: The Motivational Speaker offers business and personal motivation keynotes, seminars and products to motivate and inspire greater focus, productivity and results. 8 http://www.villagehero.com/ Title: Motivational Speaker Description: Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy inspires confidence in teams and boosts morale in the workplace. Created by SplinternetMarketing.com 3 of 64 www.SplinternetMarketing.com
  • 4. SEO - Search Engine Optimization Report 8/24/2010 Your competitors for the search term "Motivational Speaker" on Google.com 9 http://www.dougdvorak.com/ Title: Doug Dvorak - Professional Motivational Humorous & Keynote Speaker, Funny Motivational Speaker, Corporate Motivational Humorist, Keynote & Funny Speakers, Chicago, Illinois Description: If you’re looking for a Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your Motivational Humor Speaker. Contact us now at 1.847.359.6969 10 http://www.keynote-speaker-motivational.com/ Title: Keynote Speaker | Motivational Speaker Garrison Wynn Description: Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. Analyzed search terms 1. Motivational Speaker 2. Motivational 3. Speaker Top 10 Ranking Requirements Score™ 49% The Top 10 Ranking Requirements Score™ of 49% means that the web page shifthappens.com meets only 49% of the requirements for a top 10 ranking on Google.com for the search term "Motivational Speaker". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 64 www.SplinternetMarketing.com
  • 5. SEO - Search Engine Optimization Report 8/24/2010 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 16 8 Very Important: 9 0 Important: 33 3 Moderately Important: 40 1 Slightly Important: 26 0 Total: 124 12 124 ranking factors passed 12 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 64 www.SplinternetMarketing.com
  • 6. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 6 of 64 www.SplinternetMarketing.com
  • 7. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Motivational Speaker" in the document title and if it's important for Google.com. Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Motivational speaking - Wikipedia, the free encyclopedia 2 Motivational Speaker - Yossi Ghinsberg 3 How to Become a Motivational Speaker - wikiHow 4 Motivational Speaker Ireland Book Kevin Kelly Motivational Speaker 5 Premiere Motivational Speaker s Bureau 6 National Speaker s Association > Home 7 Motivational Speaker 8 Motivational Speaker 9 Doug Dvorak - Professional Motivational Humorous & Keynote Speaker , Funny Motivational Speaker , Corporate Motivational Humorist, Keynote & Funny Speaker s, Chicago, Illinois 10 Keynote Speaker | Motivational Speaker Garrison Wynn Your contents Keynote Business & Motivational Speaker - Innovative Consultant - Customer ServiceSpeaker Advice for your document title Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 100% 20% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 50% 10% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 50% 20% OK OK Created by SplinternetMarketing.com 7 of 64 www.SplinternetMarketing.com
  • 8. SEO - Search Engine Optimization Report 8/24/2010 Advice for your document title Search term: "Motivational Speaker" Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 1 to 6 3 OK OK Keyword density: 8% to 50% 15% OK OK Created by SplinternetMarketing.com 8 of 64 www.SplinternetMarketing.com
  • 9. SEO - Search Engine Optimization Report 8/24/2010 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa Google.com Yahoo.com Peak Value To Your Site: 17 14 64 64 To Site 1: 451,138 64 64 451,138 To Site 2: 87 19 746 746 To Site 3: 10,132 10 53 10,132 To Site 4: 128 11 1,960 1,960 To Site 5: 221 76 26,005 26,005 To Site 6: 518 452 25,522 25,522 To Site 7: 68 0 112 112 To Site 8: 156 0 406 406 To Site 9: 142 19 2,460 2,460 To Site 10: 109 92 1,942 1,942 Range: 17 to 451,138 0 to 452 53 to 26,005 112 to 451,138 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "shifthappens.com". You should increase the number of web pages from different domains that link to your web site. Google can find at least as many web pages linking to your page as to the top ranked pages. This meets the basic < requirements for getting high rankings on Google. Created by SplinternetMarketing.com 9 of 64 www.SplinternetMarketing.com
  • 10. SEO - Search Engine Optimization Report 8/24/2010 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site [empty] http://www.shifthappens.com/client-reviews.htm http://motivationalprograms.com/galleries/high-r l es-images-of-jim/ [empty] http://www.shifthappens.com/client-reviews.htm http://www.employeemotivation.com/shift-happe l ns-thriving-on-change.html [empty] http://www.shifthappens.com/special.html http://www.employeemotivation.com/shift-happe ns-thriving-on-change.html Company Website http://shifthappens.com http://www.fyindout.com/Professional_Speaker s_Coaches Home http://www.shifthappens.com/ http://motivationalprograms.com/galleries/high-r es-images-of-jim/ Home http://www.shifthappens.com/ http://www.employeemotivation.com/shift-happe ns-thriving-on-change.html http://www.shifthappen http://www.shifthappens.com http://www.mindtools.com/links/inspirationalspe s.com akers.html James Feldman: http://www.shifthappens.com http://www.mindtools.com/links/inspirationalspe Professional Speaker akers.html Motivational Speaker and Keynote Speaker and Business Consultant... My Website http://shifthappens.com http://www.linkedin.com/in/jamesfeldman My Website http://shifthappens.com http://www.linkedin.com/in/jamesfeldman/fr Shifthappens http://www.shifthappens.com/ http://www.facebook.com/note.php?note_id=38 9858335312 Advice for the link texts of inbound links To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term < "Motivational Speaker" in their link texts. The more links to your web site contain "Motivational Speaker" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com for that search term. Created by SplinternetMarketing.com 10 of 64 www.SplinternetMarketing.com
  • 11. SEO - Search Engine Optimization Report 8/24/2010 Advice for the link texts of inbound links It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 20% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 40% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 60% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Less than 80% of the analyzed inbound link texts contain the search term "Motivational Speaker". You must << increase the number of inbound link texts that contain that search term. Created by SplinternetMarketing.com 11 of 64 www.SplinternetMarketing.com
  • 12. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Home About Jim Bio Articles Videos Shift Happens The Lost Decade Video Consulting Photos Other Links Handouts Keynote Topics Change Management Topics Shift Happens! Thriving On Change Extreme Makeover - You Edition Creating Your Bucket List Waist Management MPLC Umbrella License Customer Service Topics D-A-T-I-N-G Your Customer Becoming A Meaningful Memory Provider Attitudes Are Caught Not Taught One Size Does Not Fit All Doctor Travel's Cure For The Common Trip Innovative Thinking Topics What If Stop The Stupid Stuff 3DThinking Fundraising Solutions For Meeting Planners Request Info Post Booking Printable Brochure Special Clients Client List Client Reviews Better Change Blog On Target: It's not about price How To Survive the Recession: FREE ebook 5 Shifts to Deliver Excellent e-Commerce Customer Service At Your Service Creating a "To Be" List It's Time For Innovation Cash and Courtesy Waist Management Customer Service Stories Create Customer Insistence iWant: iPhone vs. iPad Debate Between Friends Contact Quick Search Advanced Search Click image to start/stop movie. Shift Happens! Jim Feldman - Professional Keynote Speaker Shifts Happen all around us. Today there is no shortage of problems that require new shifts or changes in thinking. It’s time to shift your thinking. It’s time to hire professional keynote speaker who will deliver content, humor and results. It's time to hire professional speaker Jim Feldman . Keynote, Business and Motivational Speaker 's Topics: Jim Feldman is an expert business and motivational speaker specializing in Change Management , Customer Service and Innovative Problem Solving . He will educate your audience to approach issues by implementing a new creative way of thinking. He’ll show your employees how to create Meaningful Memories for clients to provide the best possible customer service. Jim will show you how to solve problems using existing resources to save your company or organization time, money and resources. See and Hear Jim Speak... Jim's keynote presentations are full of content, humor and interaction with the audience. He is not only entertaining, but also informative. Check out some video clips. A Business Owner, Speaker and Author Jim’s is a published author for books , magazines and newspapers all around the country. Check out some of the articles for which he’s contributed. He was also named "One of the 100 Top Motivators of the Last 100 Years" by Incentive Magazine. Look & Listen to Clients' Reviews Jim’s been consistently ranked one of the highest rated speakers at conventions and meetings all over the world. But don’t take our word for it, listen or read what audience members say . Also Available For Consulting Jim has been a consultant and business owner for over 35 years. He's helped companies grow through both consulting and speaking . He's provided Clients with: custom and turnkey loyalty and rewards programs, brand or product launch marketing, cross promotion opportunities, group and incentive travel, creating and managing sweepstakes and other sales promotion tools, and running and managing entertainment and educational events. Share | Meeting Planner Request Form Do you need more information to make your decision about booking Jim as a keynote speaker? Are you planning an event? Please fill out the info below or call us at (312) 527-9111. And remember - Shift Happens! First and Last Name * Company Email Address * Phone * Best number to be contacted during business hours Fax What type of presentation are you looking for? Choose one or more options Keynote Presentation Training Education Entertainment Other: What date and time is the presentation? If you don't have a date/time, please make a best guess. What topic would you like to cover? If you don't have a specific topic, that's okay. ® 505 N. Lake Shore Drive, Chicago, IL 60611 Phone: 312-527-9111 Fax: 312-527-1116 Toll Free: 1-888-SHIFTHPNS © 2009 James Feldman. Shift Happens is a registered trademark owned by James Feldman. Home | About Jim | Keynote Topics | For Meeting Planners | Clients | Better Change Blog | Contact Created by SplinternetMarketing.com 12 of 64 www.SplinternetMarketing.com
  • 13. SEO - Search Engine Optimization Report 8/24/2010 Advice for your body text Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 25 2 OK OK Keyword density: 0% to 5% 1% OK OK Number of words: 686 to 1,432 686 OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 29 2 OK OK Keyword density: 0% to 3% 0% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 11 to 66 8 Use the search term "Speaker" more often, at least 11 times. << Keyword density: 1% to 10% 1% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 18 to 69 10 Use the keywords "Motivational" or "Speaker" more often, at << least 18 times. Keyword density: 1% to 5% 1% OK OK Created by SplinternetMarketing.com 13 of 64 www.SplinternetMarketing.com
  • 14. SEO - Search Engine Optimization Report 8/24/2010 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://shifthappens.com/ Wednesday, May 15, 1996 1 http://en.wikipedia.org/wiki/Motivational_speaking Saturday, January 13, 2001 2 http://www.ghinsberg.com/ Monday, February 14, 2000 3 http://www.wikihow.com/Become-a-Motivational-Speak Saturday, June 12, 2004 er 4 http://www.kevinkellyunlimited.com/ Friday, February 23, 2001 5 http://premierespeakers.com/ Wednesday, November 20, 1996 6 http://www.nsaspeaker.org/ Wednesday, January 24, 1996 (oldest domain) 7 http://www.themotivationalspeaker.com/ Thursday, August 01, 2002 8 http://www.villagehero.com/ Tuesday, February 08, 2000 9 http://www.dougdvorak.com/ Tuesday, February 03, 2004 10 http://www.keynote-speaker-motivational.com/ Monday, October 29, 2007 (newest domain) Range Wednesday, January 24, 1996 to Monday, October 29, 2007 Advice for the web site age Your web site is about 14 years old. This is very good because the older your web site, the better it is for your OK rankings on Google.com. Created by SplinternetMarketing.com 14 of 64 www.SplinternetMarketing.com
  • 15. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big headline text</h1> Your contents [not used] Advice for your H1 headline texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 6 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 15 of 64 www.SplinternetMarketing.com
  • 16. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Motivational_speaking 2 ghinsberg http://www.ghinsberg.com/ 3 wikihow http://www.wikihow.com/Become-a-Motivational-Speaker 4 kevinkellyunlimited http://www.kevinkellyunlimited.com/ 5 premierespeakers http://premierespeakers.com/ 6 nsaspeaker http://www.nsaspeaker.org/ 7 themotivationalspeaker http://www.themotivationalspeaker.com/ 8 villagehero http://www.villagehero.com/ 9 dougdvorak http://www.dougdvorak.com/ 10 keynote speaker motivational http://www.keynote-speaker-motivational.com/ Your contents shifthappens (Domain name: "shifthappens.com") Advice for the domain name The domain name shifthappens.com does not contain the search term "Motivational Speaker". < If you have a young web site with only a few inbound links, then consider registering a new domain name that contains the search term "Motivational Speaker". If you have an established web site with a lot of inbound links, then you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 16 of 64 www.SplinternetMarketing.com
  • 17. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Motivational speaking http://en.wikipedia.org/wiki/Motivational_speaking 2 [no words] http://www.ghinsberg.com/ 3 Become a Motivational Speaker http://www.wikihow.com/Become-a-Motivational-Speaker 4 [no words] http://www.kevinkellyunlimited.com/ 5 [no words] http://premierespeakers.com/ 6 [no words] http://www.nsaspeaker.org/ 7 [no words] http://www.themotivationalspeaker.com/ 8 [no words] http://www.villagehero.com/ 9 [no words] http://www.dougdvorak.com/ 10 [no words] http://www.keynote-speaker-motivational.com/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 50% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Created by SplinternetMarketing.com 17 of 64 www.SplinternetMarketing.com
  • 18. SEO - Search Engine Optimization Report 8/24/2010 Advice for your page URL Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 18 of 64 www.SplinternetMarketing.com
  • 19. SEO - Search Engine Optimization Report 8/24/2010 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Del.icio.us Digg Total To Your Site: 16 0 16 To Site 1: 1,495 9,248 10,743 To Site 2: 22 0 22 To Site 3: 637 1,832 2,469 To Site 4: 6 4 10 To Site 5: 97 6 103 To Site 6: 152 0 152 To Site 7: 1 0 1 To Site 8: 3 5 8 To Site 9: 2 2 4 To Site 10: 0 0 0 Range: 0 to 1,495 0 to 9,248 0 to 10,743 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 1,228, the link popularity of your web page is 16. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 19 of 64 www.SplinternetMarketing.com
  • 20. SEO - Search Engine Optimization Report 8/24/2010 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 0.99s n/a 2.09s n/a 1.67s 1.00s 0.78s 1.62s n/a n/a 0.78s to 2.09s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: n/a slow: n/a fast: fast: very fast: fast: n/a n/a slow: top 25% bottom top 30% top 25% top 15% top 40% bottom 35% 35% to very fast: top 15% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com. If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 20 of 64 www.SplinternetMarketing.com
  • 21. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com, too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Quick Search 2. [H5] Click image to start/stop movie. 3. [H2] Shift Happens! Jim Feldman - Professional Keynote Speaker 4. [H2] Keynote, Business and Motivational Speaker 's Topics: 5. [H2] See and Hear Jim Speak... 6. [H2] A Business Owner, Speaker and Author 7. [H2] Look & Listen to Clients' Reviews 8. [H2] Also Available For Consulting Advice for your H2-H6 headline texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 2% 5% The keyword density is too high. It should be 2% at maximum. << Consider adding more text to lower the keyword density. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 4% 2% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 3 OK OK Keyword density: 0% to 8% 7% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 11 4 OK OK Keyword density: 0% to 5% 5% OK OK Created by SplinternetMarketing.com 21 of 64 www.SplinternetMarketing.com
  • 22. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 22 of 64 www.SplinternetMarketing.com
  • 23. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. Quote from ABNAMRO about Jim Feldman Keynote http://shifthappens.com/images/blocks/client-quotes-abn Speaker amro.jpg 2. keynote-quad.jpg /images/keynote-quad.jpg 3. movie-quad2.jpg /images/movie-quad2.jpg 4. clients-quad.jpg /images/clients-quad.jpg 5. innovator-quad.jpg /images/innovator-quad.jpg Advice for your IMG ALT attributes Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 17% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 13 1 OK OK Keyword density: 0% to 22% 6% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 16 1 OK OK Keyword density: 0% to 19% 3% OK OK Created by SplinternetMarketing.com 23 of 64 www.SplinternetMarketing.com
  • 24. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 24 of 64 www.SplinternetMarketing.com
  • 25. SEO - Search Engine Optimization Report 8/24/2010 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .org .com .com .com .com Advice for the top level domain of your web site Your web site URL shifthappens.com contains the often used top level domain .com. This is neither good nor bad OK for your rankings on Google.com. Created by SplinternetMarketing.com 25 of 64 www.SplinternetMarketing.com
  • 26. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 motivational speaker inspirational speaker ^ ^ 2 Breathing new perspectives in individuals and organizations worldwide, igniting the human spirit to overcome rising challenges, maintain naiveté and celebrate life. Motivational Speaker inspirational speaker Laws of the Jungle keynote speaker Motivational Speaker ...? motivational speaker Download eBrochure Main Navigation Site Info 3 Evaluate your "special" message . Carve out your niche . Create an outline of your presentation . Contact large, not-for-profit corporations and professional groups and make it clear you are available Contactspeakers' bureaus and notify them of your availability You must be willing to work for free to get your name out Write and publish articles or books in order to establish yourself as an authority in your subject Draw up a written agreeme [and 231 additional characters] 4 Find out why so many have recruited Kevin as a keynote speaker. Engaging: Authentic: Results-driven Ask our customers Anson Bailey, Principal, Business Development, KPMG, China Joseph W. Jordan, Senior Vice President - National Sales Organization MetLife, USA Colm Condon, Flextronics Cathal Divilly, Managing Director, Great Place to Work Institute Ireland MDRT Experience Name: Email: Phone: Comments: Kevin Live! 5 AliveChat 6 Site Map Contact us GSF.org MyNSA.org NSAUniversity.org Speaker Magazine Click here to subscribe. Membership Information NSA Calendar 9/13/2010 1/12/2011-1/13/11 2/18/2011-2/20/2011 Aspiring Speaker s and Staff Members Chapters and International Groups Learn From the Best Speaker s in the Industry: Tapes, CDs, DVDs Members 480.968.2552 480.968.0911 7 1. Control your focus. 2. Have a target. 3. Strengthen your strengths. 1. Schedule a kick-off meeting in the first quarter of the year. 2. Incorporate coaching. 3. Follow-up quarterly to skyrocket your success. 1 8 Motivational Speaker Motivational Speaker ... &#8212; motivational speaker Motivational Speaker 9 Motivational Humorous Speaker -Motivational Speaker , Humorous Speaker : Doug Dvorak CSP EMAIL OR CALL DOUG DVORAK TODAY @ (847) 359-6969 FOR YOUR FREE MEETING ASSESSMENT FOR YOUR NEXT EVENT... A $300.00 VALUE! If you’re looking for a Motivational Humorous Speaker with a powerful message, who is absolutely hilarious and inspirational, then Book Doug Dvorak as your Motivational Humorous Speaker . Doug Dvorak's unique presentation topics encourag [and 2,385 additional characters] 10 energized entertained educated alive with possibilities His new top-selling book " The Real Truth About Success ," published by McGraw Hill, is available in all major bookstores manufacturing entertainment telecommunications financial services The Real Truth About Success: Making the Most of Difficult Situations: Getting Great Results: Generations Working Better Together How to Win an Unfair Fight: See additional keynote information and descript [and 771 additional characters] Your contents It’s time to shift your thinking. It’s time to hire professional keynote speaker who will deliver content, humor and results. Created by SplinternetMarketing.com 26 of 64 www.SplinternetMarketing.com
  • 27. SEO - Search Engine Optimization Report 8/24/2010 Your contents It's time to hire professional speaker Jim Feldman . Keynote, Business and Motivational Speaker 's Topics: Change Management , Customer Service Innovative Problem Solving Meaningful Memories See and Hear Jim Speak... Jim's keynote presentations are full of content, humor and interaction with the audience. A Business Owner, Speaker and Author Jim’s is a published author for books , magazines and newspapers all around the country. "One of the 100 Top Motivators of the Last 100 Years" Jim’s been consistently ranked one of the highest rated speakers Also Available For Consulting Jim has been a consultant and business owner for over 35 years. Shift Happens!® Advice for your bold body text Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 89% 2% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 10 1 OK OK Keyword density: 0% to 44% 1% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 17 5 OK OK Keyword density: 0% to 44% 4% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 27 6 OK OK Keyword density: 0% to 44% 3% OK OK Created by SplinternetMarketing.com 27 of 64 www.SplinternetMarketing.com
  • 28. SEO - Search Engine Optimization Report 8/24/2010 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://shifthappens.com/ Rank #3,902,600 1 http://en.wikipedia.org/wiki/Motivational_speaking Rank #7 (most visitors of the competitors) 2 http://www.ghinsberg.com/ Rank #1,156,043 3 http://www.wikihow.com/Become-a-Motivational-Speak Rank #644 er 4 http://www.kevinkellyunlimited.com/ Rank #1,718,388 5 http://premierespeakers.com/ Rank #222,479 6 http://www.nsaspeaker.org/ Rank #277,350 7 http://www.themotivationalspeaker.com/ Rank #3,908,874 (least visitors of the competitors) 8 http://www.villagehero.com/ Rank #554,701 9 http://www.dougdvorak.com/ Rank #833,497 10 http://www.keynote-speaker-motivational.com/ Rank #1,055,925 Range 7 to 3,908,874 (average rank: #972,790) Advice for the number of visitors to your site Your web site shifthappens.com does not appear to attract many visitors because your traffic rank is above << #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com. Created by SplinternetMarketing.com 28 of 64 www.SplinternetMarketing.com
  • 29. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] / 2. Home / 3. About Jim /about-jim-2.html 4. Bio /bio.html 5. Articles /articles.html 6. Videos /videos.html 7. Shift Happens The Lost Decade Video /shift-happens-the-lost-decade-video.html 8. Consulting /consulting.html 9. Photos /photos.html 10. Other Links /other-links.html 11. Handouts /handouts.html 12. Keynote Topics /keynote-topics-2.html 13. Change Management Topics /change-management-topics.html 14. Shift Happens! Thriving On Change /shift-happens-thriving-on-change.html 15. Extreme Makeover - You Edition /extreme-makeover---you-edition.html 16. Creating Your Bucket List /creating-your-bucket-list.html 17. Waist Management /waist-management.html 18. MPLC Umbrella License /mplc-umbrella-license.html 19. Customer Service Topics /customer-service-topics.html 20. D-A-T-I-N-G Your Customer /d-a-t-i-n-g-your-customer.html 21. Becoming A Meaningful Memory Provider /becoming-a-meaningful-memory-provider.html 22. Attitudes Are Caught Not Taught /attitudes-are-caught-not-taught.html 23. One Size Does Not Fit All /one-size-does-not-fit-all.html 24. Doctor Travel's Cure For The Common Trip /doctor-travels-cure-for-the-common-trip.html 25. Innovative Thinking Topics /innovative-thinking-topics.html 26. What If /what-if-2.html 27. Stop The Stupid Stuff /stop-the-stupid-stuff.html Created by SplinternetMarketing.com 29 of 64 www.SplinternetMarketing.com
  • 30. SEO - Search Engine Optimization Report 8/24/2010 Your contents No. Same Domain Link Text Link URL 28. 3DThinking /3dthinking.html 29. Fundraising Solutions /fundraising-solutions.html 30. For Meeting Planners /for-meeting-planners-2.html 31. Request Info /request-info.html 32. Post Booking /post-booking-.html 33. Printable Brochure /printable-brochure.html 34. Special /special.html 35. Clients /clients-2.html 36. Client List /client-list.html 37. Client Reviews /client-reviews.html 38. Better Change Blog /blogs/better-change-blog.html 39. On Target: It's not about price /blogs/on-target-its-not-about-price.html 40. How To Survive the Recession: FREE ebook /blogs/how-to-survive-the-recession-free-ebook.html 41. 5 Shifts to Deliver Excellent e-Commerce Customer /blogs/5-shifts-to-deliver-excellent-e-commerce-customer- Service service.html 42. At Your Service /blogs/at-your-service.html 43. Creating a "To Be" List /blogs/creating-a-to-be-list.html 44. It's Time For Innovation /blogs/its-time-for-innovation.html 45. Cash and Courtesy /blogs/cash-and-courtesy.html 46. Waist Management /blogs/waist-management.html 47. Customer Service Stories /blogs/customer-service-stories.html 48. Create Customer Insistence /blogs/create-customer-insistence.html 49. iWant: iPhone vs. iPad Debate Between Friends /blogs/iwant-iphone-vs-ipad-debate-between-friends.html 50. Contact /contact-3.html 51. Advanced Search /search 52. [empty] /client-reviews.html 53. [empty] /keynote-topics-2.html 54. [empty] /videos.html 55. [empty] /client-reviews.html 56. [empty] /bio.html 57. Jim Feldman /about-jim-2.html 58. Change Management /change-management-topics.html 59. Customer Service /customer-service-topics.html 60. Innovative Problem Solving /innovative-thinking-topics.html 61. Meaningful Memories /becoming-a-meaningful-memory-provider.html 62. video /videos.html Created by SplinternetMarketing.com 30 of 64 www.SplinternetMarketing.com
  • 31. SEO - Search Engine Optimization Report 8/24/2010 Your contents No. Same Domain Link Text Link URL 63. books /books.html 64. magazines and newspapers /articles.html 65. articles /articles.html 66. highest rated speakers /client-reviews.html 67. listen or read what audience members say /client-reviews.html 68. consultant /consulting.html 69. consulting /consulting.html 70. speaking /keynote-topics-2.html 71. Home / 72. About Jim /about-jim-2.html 73. Keynote Topics /keynote-topics-2.html 74. For Meeting Planners /for-meeting-planners-2.html 75. Clients /clients-2.html 76. Better Change Blog /blogs/better-change-blog.html 77. Contact /contact-3.html Advice for your same domain link texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 10% 1% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 12 1 OK OK Keyword density: 0% to 7% 0% OK OK Created by SplinternetMarketing.com 31 of 64 www.SplinternetMarketing.com
  • 32. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 32 of 64 www.SplinternetMarketing.com
  • 33. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. "One of the 100 Top Motivators of the Last 100 Years" http://www.chicagospeaker.com/IncentiveMagFeldman2. pdf 2. Share http://addthis.com/bookmark.php?v=250&amp;username =shifthappens Advice for your outbound link texts Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 15% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 12% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 10% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 33 of 64 www.SplinternetMarketing.com
  • 34. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 34 of 64 www.SplinternetMarketing.com
  • 35. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] [empty] 2. [empty] [/] Home 3. about jim 2 [/about-jim-2.html] About Jim 4. bio [/bio.html] Bio 5. articles [/articles.html] Articles 6. videos [/videos.html] Videos 7. shift happens the lost decade video Shift Happens The Lost Decade Video [/shift-happens-the-lost-decade-video.html] 8. consulting [/consulting.html] Consulting 9. photos [/photos.html] Photos 10. other links [/other-links.html] Other Links 11. handouts [/handouts.html] Handouts 12. keynote topics 2 [/keynote-topics-2.html] Keynote Topics 13. change management topics Change Management Topics [/change-management-topics.html] 14. shift happens thriving on change Shift Happens! Thriving On Change [/shift-happens-thriving-on-change.html] 15. extreme makeover you edition Extreme Makeover - You Edition [/extreme-makeover---you-edition.html] 16. creating your bucket list [/creating-your-bucket-list.html] Creating Your Bucket List 17. waist management [/waist-management.html] Waist Management 18. mplc umbrella license [/mplc-umbrella-license.html] MPLC Umbrella License 19. customer service topics [/customer-service-topics.html] Customer Service Topics 20. d a t i n g your customer [/d-a-t-i-n-g-your-customer.html] D-A-T-I-N-G Your Customer 21. becoming a meaningful memory provider Becoming A Meaningful Memory Provider [/becoming-a-meaningful-memory-provider.html] 22. attitudes are caught not taught Attitudes Are Caught Not Taught [/attitudes-are-caught-not-taught.html] 23. one size does not fit all [/one-size-does-not-fit-all.html] One Size Does Not Fit All Created by SplinternetMarketing.com 35 of 64 www.SplinternetMarketing.com
  • 36. SEO - Search Engine Optimization Report 8/24/2010 Your contents No. Same Domain Link URL Link Text 24. doctor travels cure for the common trip Doctor Travel's Cure For The Common Trip [/doctor-travels-cure-for-the-common-trip.html] 25. innovative thinking topics [/innovative-thinking-topics.html] Innovative Thinking Topics 26. what if 2 [/what-if-2.html] What If 27. stop the stupid stuff [/stop-the-stupid-stuff.html] Stop The Stupid Stuff 28. 3dthinking [/3dthinking.html] 3DThinking 29. fundraising solutions [/fundraising-solutions.html] Fundraising Solutions 30. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 31. request info [/request-info.html] Request Info 32. post booking [/post-booking-.html] Post Booking 33. printable brochure [/printable-brochure.html] Printable Brochure 34. special [/special.html] Special 35. clients 2 [/clients-2.html] Clients 36. client list [/client-list.html] Client List 37. client reviews [/client-reviews.html] Client Reviews 38. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 39. blogs on target its not about price On Target: It's not about price [/blogs/on-target-its-not-about-price.html] 40. blogs how to survive the recession free ebook How To Survive the Recession: FREE ebook [/blogs/how-to-survive-the-recession-free-ebook.html] 41. blogs 5 shifts to deliver excellent e commerce customer 5 Shifts to Deliver Excellent e-Commerce Customer service Service [/blogs/5-shifts-to-deliver-excellent-e-commerce-customer -service.html] 42. blogs at your service [/blogs/at-your-service.html] At Your Service 43. blogs creating a to be list Creating a "To Be" List [/blogs/creating-a-to-be-list.html] 44. blogs its time for innovation It's Time For Innovation [/blogs/its-time-for-innovation.html] 45. blogs cash and courtesy [/blogs/cash-and-courtesy.html] Cash and Courtesy 46. blogs waist management Waist Management [/blogs/waist-management.html] 47. blogs customer service stories Customer Service Stories [/blogs/customer-service-stories.html] 48. blogs create customer insistence Create Customer Insistence [/blogs/create-customer-insistence.html] 49. blogs iwant iphone vs ipad debate between friends iWant: iPhone vs. iPad Debate Between Friends [/blogs/iwant-iphone-vs-ipad-debate-between-friends.html] 50. contact 3 [/contact-3.html] Contact Created by SplinternetMarketing.com 36 of 64 www.SplinternetMarketing.com
  • 37. SEO - Search Engine Optimization Report 8/24/2010 Your contents No. Same Domain Link URL Link Text 51. search [/search] Advanced Search 52. client reviews [/client-reviews.html] [empty] 53. keynote topics 2 [/keynote-topics-2.html] [empty] 54. videos [/videos.html] [empty] 55. client reviews [/client-reviews.html] [empty] 56. bio [/bio.html] [empty] 57. about jim 2 [/about-jim-2.html] Jim Feldman 58. change management topics Change Management [/change-management-topics.html] 59. customer service topics [/customer-service-topics.html] Customer Service 60. innovative thinking topics [/innovative-thinking-topics.html] Innovative Problem Solving 61. becoming a meaningful memory provider Meaningful Memories [/becoming-a-meaningful-memory-provider.html] 62. videos [/videos.html] video 63. books [/books.html] books 64. articles [/articles.html] magazines and newspapers 65. articles [/articles.html] articles 66. client reviews [/client-reviews.html] highest rated speakers 67. client reviews [/client-reviews.html] listen or read what audience members say 68. consulting [/consulting.html] consultant 69. consulting [/consulting.html] consulting 70. keynote topics 2 [/keynote-topics-2.html] speaking 71. [empty] [/] Home 72. about jim 2 [/about-jim-2.html] About Jim 73. keynote topics 2 [/keynote-topics-2.html] Keynote Topics 74. for meeting planners 2 [/for-meeting-planners-2.html] For Meeting Planners 75. clients 2 [/clients-2.html] Clients 76. blogs better change blog [/blogs/better-change-blog.html] Better Change Blog 77. contact 3 [/contact-3.html] Contact Advice for your same domain link URLs Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 23 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Created by SplinternetMarketing.com 37 of 64 www.SplinternetMarketing.com
  • 38. SEO - Search Engine Optimization Report 8/24/2010 Advice for your same domain link URLs Search term: "Motivational Speaker" Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 24 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 9% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 47 0 You could use the search term "Speaker" at least once but this < is optional. Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < "Speaker" but this is optional. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 50 0 You could use one of the keywords "Motivational" or "Speaker" < at least once but this is optional. Keyword density: 0% to 14% 0% You could increase the keyword density for the keywords < "Motivational" or "Speaker" but this is optional. Created by SplinternetMarketing.com 38 of 64 www.SplinternetMarketing.com
  • 39. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www chicagospeaker IncentiveMagFeldman2 "One of the 100 Top Motivators of the Last 100 Years" [http://www.chicagospeaker .com/IncentiveMagFeldman2.pdf] 2. addthis bookmark v 250 amp username shifthappens Share [http://addthis.com/bookmark.php?v=250&amp;username =shifthappens] Advice for your outbound link URLs Search term: "Motivational Speaker" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Motivational Speaker" at least < once but this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "Motivational Speaker" but this is optional. Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Motivational" at least once but < this is optional. Keyword density: 0% to 4% 0% You could increase the keyword density for the search term < "Motivational" but this is optional. Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 9% 10% The keyword density is too high. It should be 9% at maximum. << Consider adding more text to lower the keyword density. Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 6% 5% OK OK Created by SplinternetMarketing.com 39 of 64 www.SplinternetMarketing.com
  • 40. SEO - Search Engine Optimization Report 8/24/2010 Created by SplinternetMarketing.com 40 of 64 www.SplinternetMarketing.com
  • 41. SEO - Search Engine Optimization Report 8/24/2010 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 A truly cosmopolitan figure and an eternal nomad Yossi is a professional motivational keynote speaker who works with business and corporates all over the world. Yossi is one of the most popular keynote motivational speakers around the world and travels on a monthly basis to give lecturers all over the globe. 3 wikiHow article about How to Become a Motivational Speaker . 4 Best Motivational Speaker - Kevin Kelly is a leading Motivation Speaker and sales trainer. As an international Motivational Speaker he has inspired & stirred thousands of people worldwide. 5 Watch 1,780+ Speaker Videos, Listen to 630+ Audio Reviews, Read 3,520+ Reviews, we are your Premiere Motivational Speaker s Bureau, we can help you find the perfect motivational speaker, keynote speaker, or professional speaker to make your event a success. Since 1994. 6 National Speaker s Association, is the leading professional association for speakers. 7 The Motivational Speaker offers business and personal motivation keynotes, seminars and products to motivate and inspire greater focus, productivity and results. 8 Motivational Speaker - Inspirational speaker - Keynote Speaker Rene Godefroy inspires confidence in teams and boosts morale in the workplace. 9 If you’re looking for a Humorous Motivational Speaker with a powerful message, who is hilarious and inspirational, then Book Doug Dvorak as your Motivational Humor Speaker . Contact us now at 1.847.359.6969 10 Motivational speaker Garrison Wynn is a keynote speaker known for his entertaining, customized and research driven keynotes in sales, customer service, leadership, change management and success. He is a professional speaker based in Houston, Texas providing keynotes for corporate events and association meetings that are drop dead funny, motivational and full of research on what the most successful do differently. Your contents Jim Feldman is a keynote business and motivational speaker who delivers speeches with content and humor. He's an speaks on innovation, change management and customer service. Advice for your meta description Search term: "Motivational Speaker" Competitors Your Site Advice Created by SplinternetMarketing.com 41 of 64 www.SplinternetMarketing.com
  • 42. SEO - Search Engine Optimization Report 8/24/2010 Advice for your meta description Search term: "Motivational Speaker" Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 22% 8% OK OK Search term: "Motivational" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 11% 4% OK OK Search term: "Speaker" Competitors Your Site Advice Number of keywords: 0 to 5 1 OK OK Keyword density: 0% to 20% 4% OK OK Keywords "Motivational" or "Speaker" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 11% 4% OK OK Created by SplinternetMarketing.com 42 of 64 www.SplinternetMarketing.com
  • 43. SEO - Search Engine Optimization Report 8/24/2010 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Advice for the number of trailing slashes in your web site URL The URL shifthappens.com does not contain more or less trailing slashes than the top ranked pages. This means OK that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 43 of 64 www.SplinternetMarketing.com
  • 44. SEO - Search Engine Optimization Report 8/24/2010 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: no errors, valid http://validator.w3.org/check?uri=http://shifthappens.com/ CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://shifthappens.com/ Advice regarding the validity of your web site Both the CSS code and the HTML code of your web page shifthappens.com is valid according to the W3C OK specifications. This means that Google.com does not have problems reading your web page. Created by SplinternetMarketing.com 44 of 64 www.SplinternetMarketing.com
  • 45. SEO - Search Engine Optimization Report 8/24/2010 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 65 41 34 66 34 24 n/a 61 49 34 36 24 to 66 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 7 11 13 7 14 16 44 8 11 12 13 7 to 44 Advice for the readability of your web site The Flesch Reading Ease Score of your web page shifthappens.com is 65. A score of 60 to 80 is considered to be OK optimal. This means that the text of your web page is easy to comprehend. Created by SplinternetMarketing.com 45 of 64 www.SplinternetMarketing.com