2. TATIANA AFANASYEVA
• Marketing Manager @Tradeshift
• Organized more than 150 events for startups in:
 China
 Europe
 USA
• Run weekly webinars for 200+

3. #1 SET GOALS / TIMELINE
Questions to Ask
• What are you trying to achieve
• Target Audience
• Location
Free vs Paid
• Free: High signups – lower attendance
• Paid: Lower signups – higher attendance – more time for promotion
Time
• 6 weeks promotion- 100 attendees

4. #2 CONTENT
• Relevant
• Interesting
• Educational
• Know Your Industry
Ex. Startups
- Funding
- Marketing
- Growth
• Focus on knowledge/ not sales

5. #3 SPEAKERS!
• Speakers will make or break your event
• Well recognized = High attendance
- Use social media to evaluate
• Experts = Happy Attendees
• Find Your Balance

6. #4 PROMOTION
• Use speakers to promote the event
- Generate content (interviews, quick tips, teasers etc)
- Social Media
• Build/ find your community
- Meetup
- EventBrite
- Facebook
- Email list
• Find sponsors for giveaways

7. #5 EVENT DAY
• Connect with attendees before the event
- Send reminders
- Twitter
- LinkedIn
• Cover questions
• Connect attendees with speakers

8. #6 STAY IN TOUCH
• Personal Thank You email
• Invite for next event
• Send content from the event
• Send speaker’s contact info
• Ask for event ideas