Taiwan Mobile Startup Innovation via Lean Startup

Innovation of Taiwan Mobile Startup
via implementation of Lean Startup
透過精實創業導入，建立台灣行動應用創新

David Kuo, PMP
CEO, WizXpand International

Agenda

1. Innovation
2. Lean Startup
3. Success of “Startup
Weekend” event in TW

- page 2 – © 2011 / WizXpand International 耕慧國際
www.wizxpand.com / service@wizxpand.com / +886-2-2712-7687

About Me
Current
• CEO of WizXpand International Management Consulting Co., LTD
• Founder of Taiwan Professional
• Co-Organizer of Startup Weekend Taipei
• Certified PMP® Instructor & Consultant to clients like Hi-
Life, Qantas Air, FIME, TTL, Global Mobile
• Speaker/trainer at various chamber: French and German

Transforming
• Mentor of SW Taipei Team
• Student of lean startup
• TWNPro 2.0 Project


innovation
• Definition

• Top
companies

• Common
Traits

• Challenges

攜手用心耕耘蓄積商業智慧  Page 4

Definition
the creation of better or more
effective products, processes, tec
hnologies, or ideas that are
"to renew or change“
accepted
by markets, governments, and so
ciety.


I ask my 7 years old daughter

 Dad “Honey! Which would be a great company”
 Tiana “Google / Apple / 7-11 ..” (without hesitation)
 Dad (woooow, she is no longer my baby girl)
 Dad “So, why 7-11, and not other?”
 Tiana “7-11 is more competitive”
 Dad “woow (she knows the word competitive” and I wonder
what I was doing when I was 7 years old)
 Dad “what you like about 7-11”

Competitive:
Good Service / Fresh Food (taste the same defreeze)
Better light / Wash Room / Clean / Great Product

 Dad: So if other do the same, would you go other?
 Tiana: (she pauses) Well, depends, 7-11 will always be better choice (only
if they continue to be better)

Secrete of Superior Success


Secrete of Superior Success
Secrete Formula
Innovative
(produce new)
+
Entrepreneurial
(take risk+$)


Most Innovated Companies
2011 Ranking 2010 Ranking
1. Apples (3) 1. Facebook (3)
2. Twitter (50) 2. Amazon (27)
3. Facebook (1) 3. Apple (1)
4. Nissan (-) 4. Google (6)
5. Groupon (-) 5. Huawei (18)
6. Google (4) 6. -
7. Dawning Information (-) 7. -
8. Netflix (12) 8. -
9. Zygna 9. -
10. Epocrates 10. -

#7: super computer / #10: Drug reference
Source: http://www.fastcompany.com/most-innovative-companies/2011/

Traits of Innovation
# Traits # Traits
1 Ability to set the agenda 6 Adaptability
(Vision) (implement from lesson learn)
2 Remarkable courage 7 Creativity and practicality
(excitement for uncover opportunity) (feasible “out of box)
3 A stomach for uncertainty 8 An eye on the "Big Picture“
(making decision on info available) (look out both inside and outside)
4 Networking and communication 9 Forming a team
prowess (persuade and inspire) (balanced team with expertise)
5 A passionate champion for new 10 Always an optimist
projects (see challenges as opportunities
(promotion and stakeholder than problem)
management)
Source: http://www.cioupdate.com/insights/article.php/3834941/The-10-Essential-Traits-of-an-Innovation-Leader.htm


Challenges of Innovation
• Great Manager
Indifferent • vs
• Great Leader

• Positive Support
Hostile • vs
• Negative/Hostile

• Do it own
Isolation • vs
• Team with expert

Source: http://www.businessweek.com/innovate/content/aug2008/id20080822_832405.htm


Lean Startup
• Why
companies fail

• Why lean?

• Methodology

• Next Step


Critical Misconception
#1  “I build, they buy”
• No effort in testing “leap of faith”
• Make things that no one wants
#2  “idea is everything”
• It is team, not idea
• It is speed, not $

#3  “Great Project Management is Key”
• Do it on time, on budget, but no one wanted

Why Business/Project Fail
“ New Thinking”
#1 Do customer recognize the “problem” we are solving

#2 If there is solution… would customer buy the solution?

#3 Would customer buy from us?

#4 Can we build the solution for that problem?

“ Traditional Thinking”
(do it backward)

What’s Happening at Work
Traditional: “Waterfall Approach”
• Get justification, feasibility and take holder
Project Charter
• Write-down assumption and discussion
ASSUMPTION
• Then, accelerate with great PMP®
approach, then only after spending $$ and
time, result is not expected.

Innovation: Lean Startup
• Immediate testing of “assumption”
• Breakdown big vision
• Build a “MVP” (experiment)
• Not working, “Pivot”


“Starting small, designing products with
the smallest set of features to please a
customer base, and moving products
into the marketplace quickly to test
reaction and make more changes after
that. “


Lean Startup by Eric Ries


Key #1 Validated Learning
Discover what sustaining the business
• What does customer want?
• Which customer opinion to listen
• Which feature is crucial
• What please customer vs anger customer

Do experiment to test “leap of faith” surrender vision
+
Readjust+Build (with speed)

Old Concept leads to failure
 Do it, and see what happen
 successful implementation without fruit


Key#2: MVP
(Minimum Viable Product)
MVP
“Minimum effort to complete
the loop” in order to test “leap
of faith

Case study: http://theleanstartup.com/casestudies


What’s
happening in
Taiwan
• Startup scene
in Taiwan
• What’s next


Entrepreneurship in 54 hr
• High Level Pitch
• Mentorship
• 10 teams
• Logo
• Fan page > 2000 fan
• Survey > 100 people


BNext Top 30 Teams
◎ Symphony：有全球實力的網路軟體公司 ◎ 形意科技：逛街不迷路
◎ Fun3C：靠語意搜尋闖天下 ◎ 匯知系統：人人都可以上手的軟體開發核心
◎ 奇想創意：終結電視觀眾的孤單 ◎ 發燒網：好用的社群行銷工具
◎ 酷米移動傳媒：把潛在客人拉進店裡 ◎ 勝義科技：用LBS挑戰雙A
◎ 宇萌數位科技：人人都能玩AR ◎ 精靈數位科技：gulu讓你吃到哪，分享到哪
◎ 盈科泛利：QR Code驗證，省去購票麻煩 ◎ 萊碼創意科技：企業客服主動出擊
◎ Buyble國際代標代購：重入代購市場搶市 ◎ 果實夥伴：衝出影音廣告新格局
◎ MamiBuy嬰兒用品推薦網：用爸爸的愛， ◎ Patisco.com：打造貿易商務幫手
經營社群購物 ◎ GOMAJI：台灣最大團購網站
◎ 愛維通系統：Remobo打造私人通訊網路 ◎ 凱鈿行動科技：放眼全球App市場
◎ 殺價王：殺出創新購物模式 ◎ 嬉遊紀Heeyuki：啟動社交商務潮
◎ 奇多比：規模化量產電子書 ◎ 麥伯行銷WaWaBank：隨時隨地有好康
◎ CloudMosa：在台灣催生世界級軟體 ◎ 時間軸科技(Hiiir)：三網合一整合行銷
◎ 立即科技：資料庫管理輕鬆上手 ◎ 聖洋科技cacafly：Facebook台灣廣告總代
◎ 好玩家：Facebook遊戲好好玩 ◎ 嘎姆擂台：Flash遊戲真好玩
◎ 赫迅互動科技：我把網站變App
Link: http://www.bnext.com.tw/magazine/view/cid/147/id/20662

Conclusion
“Politician vs Entrepreneur”
“Manager vs Leader”
“Project Mgmt vs Lean Startup”


Contact
• Name: David Kuo
• Cell: 0952509872
• Facebook: david.kuo
• Skype: davekuo0305
• www.wizxpand.com


Taiwan Mobile Startup Innovation via Lean Startup

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