A high level overview presentation with basic steps involved in marketing business using facebook fan pages, youtube, location based applications like foursquare and tying it together with QR Codes.
4. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
5. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
6. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
7. SETTING UP A FAN PAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
8. SETTING UP A FAN PAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
9. SETTING UP A FAN PAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
10. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
11. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
12. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
13. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
14. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER,
FILE SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL
SIGNUPS, ETC
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
15. FACEBOOK ADVERTISING
TWO WAYS TO ADVERTISE
PAID ADVERTISEMENTS
FACEBOOK DEALS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
16. FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD
SPECIFY TARGETING
RUN TIMES AND $$$
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
17. FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD
SPECIFY TARGETING
RUN TIMES AND $$$
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
18. FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD
SPECIFY TARGETING
RUN TIMES AND $$$
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
19. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
20. FACEBOOK ADVERTISING - DEALS
REQUIRES CLAIMING
YOUR “PLACE OF
BUSINESS”
DEFINING YOUR “PLACE”
CREATING DEALS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
21. FACEBOOK ADVERTISING - DEALS
REQUIRES CLAIMING
YOUR “PLACE OF
BUSINESS”
DEFINING YOUR “PLACE”
CREATING DEALS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
22. FACEBOOK ADVERTISING - DEALS
REQUIRES CLAIMING
YOUR “PLACE OF
BUSINESS”
DEFINING YOUR “PLACE”
CREATING DEALS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
23. WHY USE VIDEO?
IMMEDIATE
INTIMATE
INEXPENSIVE
INTERACTIVE
✓183M VIEWERS
STATISTICS ✓34B VIDEOS VIEWED
✓14.3B YOUTUBE
MAY 2010 ✓3.5B HULU
✓245M FACEBOOK
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
24. THOUGHT PROVOKERS
PRODUCT OVERVIEWS
SCREENCASTS
VIDEO TOURS
TESTIMONIALS
FAQ/SAQ
JOURNAL/BLOG
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
25. THOUGHT PROVOKERS
PRODUCT OVERVIEWS
SCREENCASTS
VIDEO TOURS
TESTIMONIALS
FAQ/SAQ
JOURNAL/BLOG
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
26. THOUGHT PROVOKERS
PRODUCT OVERVIEWS
SCREENCASTS
VIDEO TOURS
TESTIMONIALS
FAQ/SAQ
JOURNAL/BLOG
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
27. EXAMPLES OF VIDEO IN BUSINESS
CONSIDERED ONE OF THE LEADERS IN
YOUTUBE ADVERTISING
OUTRAGEOUS CONTENT
CONTESTS & PRIZES
ELICITS EMOTION
CALL TO ACTION
CHANNEL STATS
298K SUBSCRIBERS
6M CHANNEL VIEWS
121M VIDEO VIEWS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
28. EXAMPLES OF VIDEO IN BUSINESS
CONSIDERED ONE OF THE LEADERS IN
YOUTUBE ADVERTISING
OUTRAGEOUS CONTENT
CONTESTS & PRIZES
ELICITS EMOTION
CALL TO ACTION
CHANNEL STATS
298K SUBSCRIBERS
6M CHANNEL VIEWS
121M VIDEO VIEWS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
29. EXAMPLES OF VIDEO IN BUSINESS
CONSIDERED ONE OF THE LEADERS IN
YOUTUBE ADVERTISING
OUTRAGEOUS CONTENT
CONTESTS & PRIZES
ELICITS EMOTION
CALL TO ACTION
CHANNEL STATS
298K SUBSCRIBERS
6M CHANNEL VIEWS
121M VIDEO VIEWS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
30. LOCAL BUSINESS EXAMPLE
SOCIAL NETWORKING COMBINED
TWITTER PROJECT
STORY TELLING VIA VIDEO
PARTNERS INVOLVED SHARED
MESSAGING
VIDEO OUTLET - YOUTUBE
INCREASED WEB TRAFFIC FOR NEW
VISITORS BY 47%
CHANNEL STATS
5 SUBSCRIBERS
1,866 CHANNEL VIEWS
2,373 VIDEO VIEWS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
31. LOCATION BASED MARKETING
FOUR SQUARE
FACEBOOK PLACES
SCVNGR
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
32. LOCATION BASED MARKETING
PEOPLE CHECK IN
SHARE EXPERIENCES
WITH FRIENDS
COLLECT BADGES
BECOME MAYORS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
33. LOCATION BASED MARKETING
PEOPLE CHECK IN
SHARE EXPERIENCES
WITH FRIENDS
COLLECT BADGES
BECOME MAYORS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
34. LOCATION BASED MARKETING
PEOPLE CHECK IN
SHARE EXPERIENCES
WITH FRIENDS
COLLECT BADGES
BECOME MAYORS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
35. FACEBOOK DEALS
WHEN USER CHECKS
IN VIA FACEBOOK
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
36. FACEBOOK DEALS
WHEN USER CHECKS
IN VIA FACEBOOK
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
37. FACEBOOK DEALS
WHEN USER CHECKS
IN VIA FACEBOOK
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
39. QR CODES
PRINT ADVERTISING
PLACEMENT ON
PRODUCTS
CONNECT USER TO
YOUR SOCIAL
NETWORKS
CROSS PROMOTE
PRODUCTS
PROVIDE
SUPPORTING
INFORMATION
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
40. QR CODES
PRINT ADVERTISING
PLACEMENT ON
PRODUCTS
CONNECT USER TO
YOUR SOCIAL
NETWORKS
CROSS PROMOTE
PRODUCTS
PROVIDE
SUPPORTING
INFORMATION
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
41. STAY IN TOUCH...
HTTP://SLIDESHA.RE/
SKEETER HARRIS
MAC VILLAGE PRODUCTIONS
PRESIDENT
PHONE 585.520.2232
WEB: WWW.MACVILLAGEPRO.COM
SKYPE: SKEETHARRIS
EMAIL: WKHARRIS@MACVILLAGEPRO.COM
LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS
FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS
YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS
TWITTER: @SKEETERHARRIS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS