http://www.pinnaclemediainc.com web video production tutorial

1. Web Video 121
Why 121?
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2. #1 Viewed on YouTube this month?
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3. #1 Viewed on YouTube this month?
http://www.youtube.com/watch?v=9lp0IWv8QZY
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4. Why?
• Video draws people through
engagement
• Video is a powerful story telling
medium
• Video helps explain your products
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5. First a little survey
• Posted on a video site
YouTube, Vimeo, or other
• Have video on your site
• Have tracked the video through SEO
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6. Proper Use
• Make it engaging - Tell a story
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7. Who to hire
• Professional vs do it yourself
• Evaluate how you want yourself to
look - Branding
• Some professionals may be
available for consulting to help
• Have they posted any video to the
internet
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8. Do it yourself
• Write the story and then shoot for the
story
• Audio is important
• Wireless or wired microphones
close to the talent
• Shoot in a well lit area
• Use lights
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9. Your site vs. video sharing
• Both
• Government and fortune 500 block
YouTube
• Will help with the SEO
• You can control quality better on your
site
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10. Standards
• YouTube - MP4 highest quality
possible under 1Gb or 10 minutes
• Vimeo - MP4 highest quality only cap
is bandwidth per week 500Mb
• Flash - Need to work with your
platform
• Smart supports FLV and SWF
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11. Social Media
• Social Media further drives traffic to
web videos
• Viral nature
• FaceBook supports video
• Same MP4 Quality
• Set up a page for your company
and place video on them
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12. Future of video. . .
• Branded 24/7 Channels
• Viewable on your TV
• Viewable on your time
• Internet will be the distribution
• Media buys through Google
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13. Conclusion
• Engage your audience
• Give them something of value
• Make it entertaining
• Web is your way of extending your
image
• Always on
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14. About Us. . .
• Worked with Smart Solutions with
following clients
• Mike Sipe - CrossPointe Capital
• Boys & Girls Club of C.O.
• Partnership to End Poverty
633-7476
info@pinnaclemediainc.com
Pinnacle Media Inc.