A few simple principles of information design can help create visual impact. We'll explore visual branding, learn about color from zebras, share a few ways to customize visual content online and look at three ideas for visualizing content that anyone can do.

1. creating visual impact IMC Weekend West Virginia University

20. brand-dishing weapons

37. figure: positive shapes ground: negative shapes

58. color is black & white

61. “ Color is the place where our brain and the universe meet.” – Paul Klee

64. Associations with color are emotive, sometimes irrational and deeply seated. – The Art of Looking Sideways

66. Millions of shades of colors exist yet our vocabulary has only about 30 words for colors. – The Art of Looking Sideways

89. tweak n’ tweets

110. 3 ideas for visualizing information

111. “ Clutter and confusion are failures of design, not attributes of information.” – Edward Tufte Data versus Design

143. Q & A