Real Estate Lead Generation

•

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Bill Rice

Learn to use mortgage widgets and calculators to improve your real estate online lead generation.

Immobilier

Real Estate
Lead
Generation
Capturing Customers
with Online Marketing

Online Lead Generation

Boils down to a few simple principles
Visibility
Expectations
Satisfaction
Intent

Visibility: Search

Online visibility=Search
Get local
Get a blog
Feed Google local
content

Expectations: Homes,
Prices, and Payments
What do home buyers
come looking for?
Homes
Prices
Payments
Model the best

Expectations

Let me show you the
difference between
online lead generation,
and...

Satisfaction: Can I Do This?
You want an online
lead?
Convince the customer
of:
affordability
mortgage rate
mortgage payment

Intent: Hit Submit

Don’t forget the
telephone number!
Don’t forget the
contact form!

Learn more...

Real Estate &
Mortgage Marketing
Tools
http://www.mortgageloan.com/widgets/

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Real Estate Lead Generation

1. Real Estate Lead Generation Capturing Customers with Online Marketing

2. Online Lead Generation Boils down to a few simple principles Visibility Expectations Satisfaction Intent

3. Visibility: Search Online visibility=Search Get local Get a blog Feed Google local content

4. Expectations: Homes, Prices, and Payments What do home buyers come looking for? Homes Prices Payments Model the best

5. Expectations Let me show you the difference between online lead generation, and...

6. Expectations ...What am I doing here?

7. Satisfaction: Can I Do This? You want an online lead? Convince the customer of: affordability mortgage rate mortgage payment

8. Intent: Hit Submit Don’t forget the telephone number! Don’t forget the contact form!

9. Learn more... Real Estate & Mortgage Marketing Tools http://www.mortgageloan.com/widgets/