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1. Activity: Text the Answer the Question Below Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
2. What are your expectations of this session? What would you like to learn about marketing? Text 206995 and your answer to 22333. Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other than the “thank you” response. Wendy Kenney Pre Workshop Activity: Please answer the following question:
3. How to Build Buzz for Your Biz:7 Marketing Strategies That Are Guaranteed to Work Wendy Kenney AZDA
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5. Follow the @AZDentalAssn on Twitter Use the hashtag #WRDC2011 Follow me on Twitter: @WendyKenney or @23Kazoos Download the presentation: http://bit.ly/23kazoosAZDA Social Media Info
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7. “You don’t have to brush your teeth, only the ones you want to keep.” Love, Your Dentist
13. Who is our target market? http://bit.ly/TargetMarkets
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18. Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated. Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits Patient Groups (activity)
19. Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions: 1. What do they do with their time? 2. How do they get their news? 3. What is important to them about going to the dentist? Activity
20. Set a budget Make a plan Keep it simple Set the rules Have realistic expectations Measure/monitor Adjust Things to do before you start marketing
28. 1. http://www.postling.com 2. http://www.hyperalerts.no/ 3. Hootesuite.com 4. Ping.fm 5. Twitalyzer.com 6. Social Oomph.com 7. Nutshellmail.com 8. Twentyfoot.com Cool tools to monitor/manage your social media
36. Retain current patients* Reactivate previous ones Increases per patient revenue Reduces no shows Builds relationships Educate about other services Keep in front of mind Obtain referrals Obtain testimonials Automatic, Easy, Cost Effective *DemandForce.com 5. Email/Text Message Marketing
41. Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation Hillsborough Orthodontist Dr. Laurene Wolf Continues Giving Smiles Program Houston Cosmetic Dentistry Patients Have Integral Role in Innovative Office Visit Dentist Surprises Marine Corps Toys for Tots
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/NzQxMDYxNjU1If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
