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MelaPower® 6x
                                               Laundry Detergent
                                               Because there’s more than just laundry on the line®.


                                               The Need
                                               For your home and family, you want a laundry detergent that allows you to not only
                                               keep your laundry exceptionally clean, but to create a safer, more worry-free home and
   Ingredients                                 environment around you, all without costing a premium.
   Biodegradeable, proprietary formula         Competitive Solutions
   contains: Biodegradable anionic and         Many grocery store brand detergents are somewhat concentrated, but some are still loaded
   plant-derived non-ionic surfactants,
                                               with up to 75% water.
   solubilizer, brightening agent,
   preservative.                               The Melaleuca Solution
                                               MelaPower 6x has a six-times concentrated formula that combines significant savings per
                                               load with exceptional cleaning capabilities, including the exclusive Rinse Guard™ formula.
                                               Its gentle, non-caustic, biodegradable formula is safer for your home and environment.
                                               The Melaleuca Value
                                               With MelaPower 6x you’ll do more loads per bottle at less cost per load. That means big
Also Available in HE
                                               savings over less concentrated, national grocery store brand detergents.
If you have a high-efficiency (HE) washing
machine, be sure to get MelaPower HE—the
very same 6x concentrate, but made
especially for HE machines.
                                               More Cleaning Power in Every Drop
                                               Many of our products were concentrated long before concentration was “in.” Starting
The Core of EcoSense®
                                               in 1985, we recognized the many benefits concentration would bring to our customers,
Laundry Care
                                               and so found ways to make it happen. MelaPower was 3x concentrated in 1988, almost
MelaPower 6x is the core component of the
                                               20 years before Tide® 2x hit the shelves. And we’re raising the bar yet again. Melaleuca’s
EcoSense Laundry System, a complete line
                                               R&D scientists worked long and hard to perfect a formula that works well even at ultra-
of biodegradable products formulated to
                                               concentrated levels. Our 6x formula is so unique, in fact, that it is patent-pending and will
clean clothes while being gentle to the
                                               be available exclusively through Melaleuca for many years to come.
environment.
                                               MelaPower 6x is a laundry detergent designed to give you everything you want when you’re
Energy Saving Formula
                                               washing your laundry—and nothing you don’t. Its six-times concentrated formula has all
MelaPower 6x has been specially formulated
                                               of the cleaning power each laundry load needs, yet no unnecessary water, which just adds
to work in all water temperatures, even cold
                                               bulk and expense. The result? It only takes 1/2 fl. oz. of MelaPower 6x to get a whole load
water.
                                               clean. That means you use less detergent per load, which is great news when there’s lots of
                                               laundry to do. Added to that, each bottle of MelaPower 6x, despite its modest size, washes
                                               two or three times more loads than conventional, less-concentrated detergents of the same
                                               size. You save money, and you won’t run out anywhere near as often. You won’t throw away
                                               as much plastic either—a major way MelaPower 6x helps you reduce your impact on the
                                               environment.

                                               Just a half ounce of MelaPower 6x’s ultra-concentrated formula has the power to annihilate
                                               dirt, grime, and odors, so your clothes come out looking and smelling clean and fresh.



                                               114
Surfactants: Created with a unique catalytic technology, surfactants are the driving force
                                                behind MelaPower 6x. These powerhouses are molecules composed of a hydrophobic end
                                                and a hydrophilic end. The hydrophobic end of the surfactants is attracted to dirt and
                                                stains, so it attaches itself to the stains. As the water is agitated in the washing machine,
                                                the hydrophilic end is attracted to the water, pulling the surfactants (and the dirt the
                                                hydrophobic ends are attached to) off of the clothing and into the water—leaving your
                                                clothes clean without harming the fabric or colors.

                                                Put an End to “Graying” with Rinse Guard
                                                It’s happened to just about everyone’s clothes—premature graying. There’s a stain on one of
                                                your white shirts, so you throw it in the washer, hoping for the best. Afterward, the stain is
                                                removed (mostly), but your clothing seems a little grayer, not as bright as before. It’s called
                                                redeposition. It’s a common problem with grocery store detergents that have left more
MelaPower 6x’s Surfactants                      than one mom reaching for caustic chlorine bleach.
MelaPower 6x’s surfactants adhere to dirt       	     While the cleaning agents in most grocery store detergents are powerful enough to
particles in the water and on fabric. They      break up stains, the dirt may just swirl around in the water and redeposit on the rest of
loosen the soil stuck to clothing and pull it   your clothes during both the wash and rinse cycle—which can cause your whites to go
into the water. This Rinse Guard™ formula,      gray far before their time. That’s not a problem with MelaPower 6x. Its proprietary Rinse
forms a “bubble” around the dirt to keep        Guard formula works with the biodegradable surfactants to create a “bubble” around dirt,
it afloat so it is washed away instead of       suspending them in the water so they are washed away in the rinse cycle—leaving your
redeposited on your clothing.                   clothes looking and smelling their cleanest.

                                                Cleaner Clothes Every Time
Dual Brighteners Keep                           Stains can redeposit on clothes in the rinse cycle, but MelaPower 6x with Rinse Guard helps
Colors Vibrant                                  suspend stains in the water to keep them in the wash and off your clothes.
Even after repeated washings, clothes
washed in MelaPower 6x look like new            Fabric-Friendly Formula
longer thanks to a combination of two           Chances are there’s a dress hiding in the back of your closet. A dress you absolutely love,
naturally derived brightening agents.           but rarely wear because you want to keep it looking new. Thanks to MelaPower 6x’s gentle
Unlike detergents that rely on bleach that      formula, you can finally dare to wear that dress and all the other clothes you love. Unlike
can harm fabrics and build up on clothes,       some grocery store detergents, MelaPower 6x is non-alkaline, meaning it is pH-balanced to
MelaPower 6x’s brightening agents work by       help keep fabric fibers safe from deterioration. And while some detergents use salts like
reflecting the UV light off the clothes to      sodium carbonate and sodium sulfate that can cause buildup on clothes and make them
make whites sparkle and colors pop              look dull and old, MelaPower 6x uses gentler ingredients that do not cause buildup.
with vibrancy.
                                                A Better Choice for Your Environment
                                                All EcoSense products are designed with your family and their future in mind, and
                                                MelaPower 6x upholds that commitment. MelaPower’s super-concentrated formula also
                                                means less packaging waste in landfills. In fact, if every Melaleuca customer used
                                                MelaPower 6x instead of Tide® 2x Ultra, we would save about 1.2 million pounds of plastic
                                                every single year.

                                                MelaPower 6x’s pH Balance in Action
                                                While some detergents use a harsh alkaline formula, MelaPower 6x is pH-balanced to help
                                                protect clothes. To see this property in action, simply pour some Tide® powder detergent in
                                                your hand, then add a little water. Immediately, you will feel it getting hotter. Now do the
                                                same thing with MelaPower 6x. There is no temperature change because MelaPower 6x is
                                                pH balanced.



                                                      Highly Acidic                                                     Highly Alkaline


                                                  Battery Acid                            Skin   Water                                Bleach
                                                    (pH 0)                                       (pH 7)                              (pH 13)
                                                                 Car Battery                              Car Battery
                                                                               Chlorine                                   Chlorine
                                                                                Bleach                                     Bleach
                                                                                          MelaPower
                                                                                           (pH 7)

                                                115
“I am new to the Melaleuca family, and I am                A Better Choice for Your Pocketbook
    so impressed with MelaPower. My youngest                   One 48 fl. oz. bottle of MelaPower 6x does 96 average loads. Since the average American
    has had terrible reactions to laundry                      family does about 400 loads of laundry a year, just slightly more than 4 bottles of MelaPower
    detergent. When she was five months                        6x would last a whole year. Compared to buying 3 or 4 bottles of another, less concentrated
    old, I tried to use a regular detergent on                 detergent, MelaPower 6x can save you a considerable amount of money on laundry.
    her clothes, hoping to save time. Well, she
    broke out in a terrible rash! I tried just about
                                                                                      PAY FOR POWER, NOT WATER*
    everything, but she still broke out in hives.
    When I got my first order of MelaPower
                                                                                                                                              MelaPower 6x
    from Melaleuca, I tried washing just one of
    her socks with the rest of our clothes. I took                                                                        96 = $15.99*
    it out of the dryer, put it on her foot and                                                                           LOADS	           PREFFERED CUSTOMER
    waited. 20 minutes later—no rash! Then I
    washed a Onesie and put it on her—three
                                                                                                                                               Tide® 2x Ultra
    hours later, no rash! Finally, I can wash her
    clothes with the rest of the family’s. The                                                                            96 = $20.97
                                                                                                                          LOADS	            COMPETITOR PRICE
    time and money this will save me is unreal,
    and I am so excited!”
    Ada Tomasko, Endicott, New York
                                                                                                                   SAVE $4.98
    “I ran out of my MelaPower last month for                   * elaleuca Preferred Customer price. Competitor product prices from Safeway.com, Seattle, WA, May
                                                                 M
                                                                 21, 2010. Prices may vary. Product names are trademarks of their respective owners.
    the first time since 1991. I needed to do
    laundry and decided to buy another brand.
    Immediately after using it, my son and                     Super-Concentrated Formula Cleans More and Wastes Less
    I noticed a rash and itching. At first, we                 Unlike some grocery store detergents that can be loaded with fillers, MelaPower 6x is
    thought we had poison ivy, so I washed                     nothing but pure concentrated cleaning power. Want to see it for yourself? Try this simple
    our clothes again, and the rash got worse!                 demonstration:
    By the third day we were miserable. Thank
    goodness my MelaPower arrived in the nick                  Take two identical glass jars (with lids). Fill them 2⁄3 full of water. In one, add 1⁄2 scoop of
    of time. I washed everything in MelaPower                  Tide® powder. In the other, one squirt of MelaPower 6x. Shake them both vigorously. Within
    and our rashes went away. I will never be                  moments, the MelaPower 6x completely dissolves in the water. Shake the Tide for an hour,
    without MelaPower again!” Deborah Lindley,                 a week, or a month. No matter how long you shake it, it will never completely dissolve
     West Union, Illinois                                      because it is full of fillers and soda ash that add volume in the box, but just go right down
                                                               the drain, adding to waste in treatment plants. 
     More Power per Drop
     Just ½ fl. oz. of MelaPower 6x washes a
     whole load, compared to 1.5–2 fl. oz. of
     2X Ultra Tide®.




                                                                                 The MelaPower dissolved                                           Even after sitting for
                                                                              completely, and stayed dissolved                                 36 months, the Tide® has still
                                                                                  even after 36 months.                                         not completely dissolved.
     If every household in North America
If every household in North America switched to EcoSense
products, we would save 7 billion poundswe would just
   switched to EcoSense products, of plastic in
 10 save 7 billion pounds of plastic in just
    years. If that plastic were turned into laundry baskets,
   1it years. If that earth an astonishing 71 into
    0 would circle the plastic were turnedtimes!
   laundry baskets, it would circle the earth
   an astonishing 71 times.

                                                               116

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MelaPower 6x Laundry Detergent Ultra-Concentrated Formula

  • 1. MelaPower® 6x Laundry Detergent Because there’s more than just laundry on the line®. The Need For your home and family, you want a laundry detergent that allows you to not only keep your laundry exceptionally clean, but to create a safer, more worry-free home and Ingredients environment around you, all without costing a premium. Biodegradeable, proprietary formula Competitive Solutions contains: Biodegradable anionic and Many grocery store brand detergents are somewhat concentrated, but some are still loaded plant-derived non-ionic surfactants, with up to 75% water. solubilizer, brightening agent, preservative. The Melaleuca Solution MelaPower 6x has a six-times concentrated formula that combines significant savings per load with exceptional cleaning capabilities, including the exclusive Rinse Guard™ formula. Its gentle, non-caustic, biodegradable formula is safer for your home and environment. The Melaleuca Value With MelaPower 6x you’ll do more loads per bottle at less cost per load. That means big Also Available in HE savings over less concentrated, national grocery store brand detergents. If you have a high-efficiency (HE) washing machine, be sure to get MelaPower HE—the very same 6x concentrate, but made especially for HE machines. More Cleaning Power in Every Drop Many of our products were concentrated long before concentration was “in.” Starting The Core of EcoSense® in 1985, we recognized the many benefits concentration would bring to our customers, Laundry Care and so found ways to make it happen. MelaPower was 3x concentrated in 1988, almost MelaPower 6x is the core component of the 20 years before Tide® 2x hit the shelves. And we’re raising the bar yet again. Melaleuca’s EcoSense Laundry System, a complete line R&D scientists worked long and hard to perfect a formula that works well even at ultra- of biodegradable products formulated to concentrated levels. Our 6x formula is so unique, in fact, that it is patent-pending and will clean clothes while being gentle to the be available exclusively through Melaleuca for many years to come. environment. MelaPower 6x is a laundry detergent designed to give you everything you want when you’re Energy Saving Formula washing your laundry—and nothing you don’t. Its six-times concentrated formula has all MelaPower 6x has been specially formulated of the cleaning power each laundry load needs, yet no unnecessary water, which just adds to work in all water temperatures, even cold bulk and expense. The result? It only takes 1/2 fl. oz. of MelaPower 6x to get a whole load water. clean. That means you use less detergent per load, which is great news when there’s lots of laundry to do. Added to that, each bottle of MelaPower 6x, despite its modest size, washes two or three times more loads than conventional, less-concentrated detergents of the same size. You save money, and you won’t run out anywhere near as often. You won’t throw away as much plastic either—a major way MelaPower 6x helps you reduce your impact on the environment. Just a half ounce of MelaPower 6x’s ultra-concentrated formula has the power to annihilate dirt, grime, and odors, so your clothes come out looking and smelling clean and fresh. 114
  • 2. Surfactants: Created with a unique catalytic technology, surfactants are the driving force behind MelaPower 6x. These powerhouses are molecules composed of a hydrophobic end and a hydrophilic end. The hydrophobic end of the surfactants is attracted to dirt and stains, so it attaches itself to the stains. As the water is agitated in the washing machine, the hydrophilic end is attracted to the water, pulling the surfactants (and the dirt the hydrophobic ends are attached to) off of the clothing and into the water—leaving your clothes clean without harming the fabric or colors. Put an End to “Graying” with Rinse Guard It’s happened to just about everyone’s clothes—premature graying. There’s a stain on one of your white shirts, so you throw it in the washer, hoping for the best. Afterward, the stain is removed (mostly), but your clothing seems a little grayer, not as bright as before. It’s called redeposition. It’s a common problem with grocery store detergents that have left more MelaPower 6x’s Surfactants than one mom reaching for caustic chlorine bleach. MelaPower 6x’s surfactants adhere to dirt While the cleaning agents in most grocery store detergents are powerful enough to particles in the water and on fabric. They break up stains, the dirt may just swirl around in the water and redeposit on the rest of loosen the soil stuck to clothing and pull it your clothes during both the wash and rinse cycle—which can cause your whites to go into the water. This Rinse Guard™ formula, gray far before their time. That’s not a problem with MelaPower 6x. Its proprietary Rinse forms a “bubble” around the dirt to keep Guard formula works with the biodegradable surfactants to create a “bubble” around dirt, it afloat so it is washed away instead of suspending them in the water so they are washed away in the rinse cycle—leaving your redeposited on your clothing. clothes looking and smelling their cleanest. Cleaner Clothes Every Time Dual Brighteners Keep Stains can redeposit on clothes in the rinse cycle, but MelaPower 6x with Rinse Guard helps Colors Vibrant suspend stains in the water to keep them in the wash and off your clothes. Even after repeated washings, clothes washed in MelaPower 6x look like new Fabric-Friendly Formula longer thanks to a combination of two Chances are there’s a dress hiding in the back of your closet. A dress you absolutely love, naturally derived brightening agents. but rarely wear because you want to keep it looking new. Thanks to MelaPower 6x’s gentle Unlike detergents that rely on bleach that formula, you can finally dare to wear that dress and all the other clothes you love. Unlike can harm fabrics and build up on clothes, some grocery store detergents, MelaPower 6x is non-alkaline, meaning it is pH-balanced to MelaPower 6x’s brightening agents work by help keep fabric fibers safe from deterioration. And while some detergents use salts like reflecting the UV light off the clothes to sodium carbonate and sodium sulfate that can cause buildup on clothes and make them make whites sparkle and colors pop look dull and old, MelaPower 6x uses gentler ingredients that do not cause buildup. with vibrancy. A Better Choice for Your Environment All EcoSense products are designed with your family and their future in mind, and MelaPower 6x upholds that commitment. MelaPower’s super-concentrated formula also means less packaging waste in landfills. In fact, if every Melaleuca customer used MelaPower 6x instead of Tide® 2x Ultra, we would save about 1.2 million pounds of plastic every single year. MelaPower 6x’s pH Balance in Action While some detergents use a harsh alkaline formula, MelaPower 6x is pH-balanced to help protect clothes. To see this property in action, simply pour some Tide® powder detergent in your hand, then add a little water. Immediately, you will feel it getting hotter. Now do the same thing with MelaPower 6x. There is no temperature change because MelaPower 6x is pH balanced. Highly Acidic Highly Alkaline Battery Acid Skin Water Bleach (pH 0) (pH 7) (pH 13) Car Battery Car Battery Chlorine Chlorine Bleach Bleach MelaPower (pH 7) 115
  • 3. “I am new to the Melaleuca family, and I am A Better Choice for Your Pocketbook so impressed with MelaPower. My youngest One 48 fl. oz. bottle of MelaPower 6x does 96 average loads. Since the average American has had terrible reactions to laundry family does about 400 loads of laundry a year, just slightly more than 4 bottles of MelaPower detergent. When she was five months 6x would last a whole year. Compared to buying 3 or 4 bottles of another, less concentrated old, I tried to use a regular detergent on detergent, MelaPower 6x can save you a considerable amount of money on laundry. her clothes, hoping to save time. Well, she broke out in a terrible rash! I tried just about PAY FOR POWER, NOT WATER* everything, but she still broke out in hives. When I got my first order of MelaPower MelaPower 6x from Melaleuca, I tried washing just one of her socks with the rest of our clothes. I took 96 = $15.99* it out of the dryer, put it on her foot and LOADS PREFFERED CUSTOMER waited. 20 minutes later—no rash! Then I washed a Onesie and put it on her—three Tide® 2x Ultra hours later, no rash! Finally, I can wash her clothes with the rest of the family’s. The 96 = $20.97 LOADS COMPETITOR PRICE time and money this will save me is unreal, and I am so excited!” Ada Tomasko, Endicott, New York SAVE $4.98 “I ran out of my MelaPower last month for * elaleuca Preferred Customer price. Competitor product prices from Safeway.com, Seattle, WA, May M 21, 2010. Prices may vary. Product names are trademarks of their respective owners. the first time since 1991. I needed to do laundry and decided to buy another brand. Immediately after using it, my son and Super-Concentrated Formula Cleans More and Wastes Less I noticed a rash and itching. At first, we Unlike some grocery store detergents that can be loaded with fillers, MelaPower 6x is thought we had poison ivy, so I washed nothing but pure concentrated cleaning power. Want to see it for yourself? Try this simple our clothes again, and the rash got worse! demonstration: By the third day we were miserable. Thank goodness my MelaPower arrived in the nick Take two identical glass jars (with lids). Fill them 2⁄3 full of water. In one, add 1⁄2 scoop of of time. I washed everything in MelaPower Tide® powder. In the other, one squirt of MelaPower 6x. Shake them both vigorously. Within and our rashes went away. I will never be moments, the MelaPower 6x completely dissolves in the water. Shake the Tide for an hour, without MelaPower again!” Deborah Lindley, a week, or a month. No matter how long you shake it, it will never completely dissolve West Union, Illinois because it is full of fillers and soda ash that add volume in the box, but just go right down the drain, adding to waste in treatment plants.  More Power per Drop Just ½ fl. oz. of MelaPower 6x washes a whole load, compared to 1.5–2 fl. oz. of 2X Ultra Tide®. The MelaPower dissolved Even after sitting for completely, and stayed dissolved 36 months, the Tide® has still even after 36 months. not completely dissolved. If every household in North America If every household in North America switched to EcoSense products, we would save 7 billion poundswe would just switched to EcoSense products, of plastic in 10 save 7 billion pounds of plastic in just years. If that plastic were turned into laundry baskets, 1it years. If that earth an astonishing 71 into 0 would circle the plastic were turnedtimes! laundry baskets, it would circle the earth an astonishing 71 times. 116