1. SOCIAL MEDIA
Nas
Shai Wolkomir,
cs4real, IDC, 2009
2. WHAT IS SOCIAL MEDIA ?
(YOU PROBABLY HEARD THIS ONE
MORE THAN ONCE ...)
• Facebook , Myspace
Advertisers
• Flickr, photo-bucket Enterprise
Publishers
• Youtube, MetaCafe
• Blogger, Wordpress
contributers
• Twitter(no revenue,
no real business
model, yet ....) Viewers
3. SOME BASIC FACTS (STAT’S)
• 73% of active online worldwide users
have read a blog
• 45% have started their own blog
• 39% subscribe to an RSS feed
• 57% have joined a social network
• 55% have uploaded photos BTW, 37% of PPT
• 83% have watched online video clips statistics are made
up by the
presenter !!
4. BUT LET’S FACE THE “FACTS”
• Most get “Dumped”
• Why ?
• Web 2.0 companies have a
short lifespan
• 2009 Economy has its say
• Nevertheless ....
I ( and some analysts ) are
optimistic
• Why ?
5. WHAT IS SOCIAL MEDIA
(REALLY)ABOUT ?
• Communication
• How about email ? IM ?
• Publication / content
• Readers (Viewers)
• Writers (creators)
• Messages
• Talkbacks
Communication +
• Comments (Great) Content
6. SOCIAL MEDIA IS MORE
• Communication
• Content
• Traction
• Monetization
• Its not a Hype ...
Its an :
Ecosystem !!!!
7. THE CHALLENGES
Social Traffic
media
Organic
SEO
Monetization
User
experience
Content
moderation Scalability and
performance
8. THE CHALLENGES
Social Traffic
media
Organic
SEO
Monetization
User
experience
Content
moderation Scalability and
performance
9. LET’S ANALYZE THIS ...
• Inappropriate content
Advertisers
• Malicious content Enterprise
Publishers
• “Spammy” content
• Defamation
contributers
• Copyrighted
infringement
Viewers
• And much more ....
10. LET’S ANALYZE THIS ...
Pros
Affiliation Vs.
• Inappropriate content Cons
Advertisers
• Malicious content Cost of moderation Enterprise
Publishers
• “Spammy” content
Guilty by association
• Defamation
contributers
• Copyrighted
infringement “Too much noise”
Viewers
• And much more ....
11. PUBLISHERS:
CONTENT IS NOT CONTROLLED
• Publishers Host the content
• Millions
Comment
of readers are
exposed SPAM Stats
• SPAM has found
a new Domain
• Whatis SPAM
anyway ?
14. SAMY - THE FIRST MYSPACE
WORM
• Samy Kamkar
• Million infected
in less than 20h
• One of the
fastest viruses of
all times
• Triggered by a “Friend request”
15. VIEWERS :
SEE “PROBLEMATIC” CONTENT
• Malicious software
• Inappropriate content
• “Junk” content( as apposed
to valuable content )
Viewers
• Traffic abandonment are not
• Who will provide them happy !!!
with the content they
really need ?
16. CONTRIBUTERS :
SUFFER THE CONSEQUENCES
• Multilevel authentication
• CAPTCHA
• Completely
Automated
Public Turing
test to tell
Computers
and Humans Apart
• Less contributers ....
17. SOCIAL MEDIA TAKEAWAYS
• Social media is fun (and informative)
• ( its never too late to try )
• Social media entrepreneurship is great
• But ... its a crowded arena
• Social media is an ecosystem
• Protecting social media has potential
• Brainstorm about it
18. CS-4-REAL TAKEAWAYS
• Ecosystem’s are out there
• Did someone say Facebook ? Iphone ?
• Web industry is F-A-S-T
• Look for the new ecosystem ...
• In 6 months we can re make
this PPT on twitter
• Learn from other industries