SEO involves optimizing websites to rank higher in search engine results. Some key aspects of SEO include creating great content, keyword research and optimization, link building, and using analytics to test and improve performance. Regular testing and improvements are important to maintain high search rankings over time as search algorithms and competitors evolve.

1. SEO - Search engine optimization
It Works Even if You Don’t Know How or Why
04.08. 2011 // weicht@hakuhodo.de

2. Why SEO?

3. Organic vs. Paid Search
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4. Click-Through Rate

5. 1. Make Great Content

6. Greate Content
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7. 2. Make Great Content Accessible

8. Accessible
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10. 3. Design & Usability

11. Design & Usability
Usability Basics
Analytics
Usability Testing

12. 4. Keyword Research

13. Keyword Research
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14. Keyword Research

15. Keyword Research
Google Adwords

16. Keyword Research
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17. Keyword Research
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18. 5. Keyword Optimization

19. Keyword Optimization
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20. Keyword Optimization
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21. Keyword Optimization
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22. Keyword Optimization
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23. 6. Search Engine Tools & Protocols

24. Search Engine Tools & Protocols
Google Webmaster Tool
woorank.com
XML Sitemaps
HTML Sitemaps
Error Pages

25. 7. Links, Tweets, Likes & Shares

26. Links, Tweets, Likes & Shares
SEO Properties of Tweets
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27. Links, Tweets, Likes & Shares
SEO Properties of Facebook Shares
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28. 8. Community

29. Community
Spread Your Message Across the Web
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30. 9. Analytics

31. Analytics
Google Analytics

32. Analytics
Understand Your Website’s Conversion Funnel
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33. 10. Test & Improve