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Reevoo: why brands are choosing independent consumer reviews
1.
2. Reevoo: A brief introduc1on
• c. 1 million genuine reviews
from real shoppers
• > 300 electrical categories
• We publish all product reviews,
good and bad
• All our reviews are from genuine
confirmed purchasers
• > 90 retailers and manufacturers
4. An Interna1onal PlaJorm
ICELAND
SWEDEN
NORWAY FINLAND
ESTONIA
LATVIA
RUSSIA
DENMARK
LITHUANIA
IRELAND
NETHERLANDS
ENGLAND
POLAND
GERMANY
BELGIUM
LICHTENSTEIN CZEK REPUBIC
SLOVAKIAY
FRANCE AUSTRIA
SWITZERLAND HUNGARY
SLOVENIA RUMANIA
CROATIA
BOSNIA AND YUGOSLAVIA
ITALY HERZEGOVINA
ANDALUCIA
BULGARIA
PORTUGAL MAKEDONIA TURKEY
SPAIN ALBANIA
GREECE
4
11. Consumers trust the views of other consumers more
than words of a brand
• Yankelovich Research January 2007
New York City dweller: Exposed to 5,000 ads per day
• Global Nielsen Survey
26,486 internet users in 47 markets = Consumer recommenda1ons
are the most credible form of adver1sing among 78% of
respondents
• Customers talking about your products, will drive sale from other consumers
• Enabling customers to review products or share personal experience on a website
not only engages customers with a brand, but this context helps others make
purchasing decisions
15. So what?
Reviews drive more sales of Reviews ensure fewer “bad”
“good” and “excellent” or “mediocre” products
products
Higher sales (long and short term)
Reduced returns
Increased customer saCsfacCon
Increased loyalty
17. Agenda
• Reevoo – a brief intro
• The case for verified, trusted reviews
• 4 Factors for success
– Gaining and maintaining trust
– Quality and quan1ty (aka coverage)
– Distribu1ng those reviews as widely as possible
– Driving traffic
• Reviews forming the corner stone of a social media strategy
• Customer reviews in a mul1‐channel world
• What the future holds
23. Agenda
• Reevoo – a brief intro
• The case for verified, trusted reviews
• 4 Factors for success
– Gaining and maintaining trust
– Quality and quan1ty (aka coverage)
– Distribu1ng those reviews as widely as possible
– Driving traffic
• Reviews forming the corner stone of a social media strategy
• Customer reviews in a mul1‐channel world
• What the future holds
24. Ensuring consumers are engaged
across a brands site
• All products have credible reviews
• A significant number of reviews per
product
• Reviews are customised to each
product category
• Reviews are relevant to each
shopper
27. Agenda
• Reevoo – a brief intro
• The case for verified, trusted reviews
• 4 Factors for success
– Gaining and maintaining trust
– Quality and quan1ty (aka coverage)
– Distribu1ng those reviews as widely as possible
– Driving traffic
• Reviews forming the corner stone of a social media strategy
• Customer reviews in a mul1‐channel world
• What the future holds
28. Reviews are aggregated and syndicated across our
network
Aggrega'on Syndica'on
On site purchasers Retailer
Websites
Warranty card
holders
Brand Website Publishers
Reevoo Retailer
Network Purchasers
Reevoo.com Mobile
registered users plaJorm
29. Agenda
• Reevoo – a brief intro
• The case for verified, trusted reviews
• 4 Factors for success
– Gaining and maintaining trust
– Quality and quan1ty (aka coverage)
– Distribu1ng those reviews as widely as possible
– Driving traffic
• Reviews forming the corner stone of a social media strategy
• Customer reviews in a mul1‐channel world
• What the future holds
30. Driving excepConal Click Through Rate
Support for Google Rich Text Snippets enabled through review content
Review content for PPC (paid search)
New keywords allowing you to target
niche, high performing terms. Review
Google Rich Text Snippets support copy (ra1ng, # of reviews, ra1ng) to
Differen1ated results in natural search lis1ngs. differen1ate reviews
Ra1ngs, number of reviews and score appear
on the snippets Incorporates review content in your natural
and paid search lisCngs
Meta‐desc content (natural search)
Ra1ngs, number of reviews, and review Stars and number of reviews draw the eye,
snippets help your natural search lis1ngs stand increasing CTR and effecCveness of search
out from the crowd
engine markeCng
34. Social Community Building
Staff
Reviews
Expert
Consumer
Reviews
Reviews
Social
Facebook/
NavigaCon
& Shopping TwiVer
35. V3 Reevoo Lightbox
Sharing feature
Filter reviews by
relevance
Sort reviews
Tab structure which
allows for addi1onal
social media content
e.g. video, expert, staff
reviews
36. Social Naviga1on for Brands
Search and sort
products by scores,
features, most
popular, most helpful
reviews etc.
Help customers
make their choice
at the category
page