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Delusion No. 1: You should always get a referral when you're in front of the referral source. ,[object Object]
Train clients and referral partners
equip your referral partners,[object Object]

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3 Delusions

  • 1.
  • 2. Train clients and referral partners
  • 3.
  • 4. Delusion No. 3: Your best source of referrals is your customers. The only referrals they've ever received are from customers. True but some other sources can be better & steadier Best referral sources are referral partners whom you give referrals to; most times they reciprocate Some business partners who share similar target customers and being professional at sales will be significantly more effective as referral sources.