This document outlines a three-phase framework for evaluating game prototypes with the goal of recognizing those with potential. Phase 1 involves developing one-page ideas that are evaluated based on clear concept specification and estimated market potential. Phase 2 has prototypes scored on metrics like intuitiveness, replayability, and meaningful choice through techniques like user testing. Phase 3 further develops prototypes and assesses depth of design, extendibility, and engagement through internal and Facebook testing groups. The framework aims to identify prototypes worth continuing development through phases of increasing refinement and evaluation.

1. Finding the Needle in the Haystack:
Recognizing prototypes with potential
Antti Hattara, Head of Studio

2. How to
make a prototype?
2

3. How to
evaluate a prototype?
3

4. 4

5. 1 year ago…
5

6. 6

7. Continue?
7

8. 8
Casual, mass-market mobile games
at

9. 9
?

10. FUN
10
(+ Market Potential)

11. KPIs for
FUN?
? ?
?
?
?
11

12. 3 Phase Framework
12
1
One-page
ideas
2
Prototype
with scoring
3
Prototype
with competition

13. 1One-Page Ideas
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14. 14

15. 1-page pitch
15

16. 16
… 13 months ago

17. 17
þ
Opportunity
þ
Objective
Evaluating 1-pagers
Clear concept specification Estimated market potential

18. 18
… 13 months ago

19. 2Prototype with scoring
19

20. Answer…
20

21. Is it intuitive?
21

22. Check with
user tests
22

23. Is it replayable?
23

24. 24
Ensure Meaningful Choice
=FUN!

25. Prototype with scoring
25

26. 26
… 11 months ago

27. Another example
27

28. 28
Resource management prototype

29. One more example
29

30. 30
Fighter Prototype

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Evaluating a prototype
with scoring?
þ
Replayable
þ
Intuitive
§ Excitement
§ Works without tutorial
§ Meaningful choice
§ Learning curve
§ Improving scores

32. 3Prototype with competition
32

33. depth of design
Evaluate…
&
extendibility
33

34. Share internally 34

35. Create a Facebook test group
35
LINES internal

36. Measure engagement
36
Time PostsRounds

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Time Rounds Posts
4h
/player
10,000
(3 week test, 60 players)

38. Posts
38

39. Reward$$$
39

40. 3 Phase Framework
40
§ Objective
§ Opportunity
§ Intuitive
§ Replayable
§ Depth of design
§ Extendibility
2
Prototype
with scoring
1
One-page
ideas
3
Prototype
with competition

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July 2012 Sep. 2012 Dec. 2012
2
Prototype
with scoring
1
One-page
ideas
3
Prototype
with competition

42. 42

43. August 22nd

44. Find the slides on twitter: @wooga
We are hiring: wooga.com/jobs

45. Christmas Release
45

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