Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
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Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
- 1. Effective Marketing in a Digital World
- 8. People Don’t Need Marketing
- 11. To Be Effective, Our Marketing Message Needs To Change. We Need To Change Our Approach.
- 17. Your Website Is Your Marketing Hub Your Blog / Website Direct Mail SEO Back links
- 21. Join us online! To connect with Jeff Schneider and Marketing Ninjas visit: www.MarketingNinjas.com/connect or scan this with your phone…
- 22. Email me at: [email_address] My Gift To You FREE 90-Minute Webinar-On-Demand “ Getting Started with Social Media” with supplemental e-Book A Step-By-Step Guide To Using Social Media For Business Effectively
Notes de l'éditeur
- -Think Networking Event: hard sell intro example
- Less than 18% of traditional TV advertisements generate a positive return on investment 24 of the 25 largest newspapers are reporting record-breaking declines in circulation Radio stations are also experiencing large declines in advertising revenue Less than 2 out of 10 people that drove past a billboard twice a day for 30 days were able to identify it
- -90% of people skip commercials with their PVRs -NYTimes has spent thousands monetizing their online news website and has stated publicly that they will go out of print in the near future
- -Consumers like to buy, but nobody likes to be “sold”-When a consumer has a problem that needs to be solved they go in search of information-97% of people search for this information online-This is why Google used to be the #1 website on the Internet
- - Outbound marketing is about interrupting consumers- Advertisements are forced on people- Traditional marketers spend their time dreaming up new ways to push their advertisements in front of consumers faces -Inbound Marketing is all about engaging your audience and building a relationship with them -Smart marketers provide the information that consumers are seeking to help them solve their problems-They create informative content that provides real value and educates the consumer on how to solve their problem
- Consumers are overwhelmed by marketing messages every day We’ve learned to “tune out” the traditional forms of marketing Consumers are no longer interested in advertising being pushed in their face
- -90% of people skip commercials with their PVRs -NYTimes has spent thousands monetizing their online news website and has stated publicly that they will go out of print in the near future
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- -price: nobody expects to pay the least when dealing with the best -listen: people listen to experts and it influences their decisions -trust: Mike Holmes - would I question him about reno’s? -eager: people don’t want to deal with generalists - use the brain tumor analogy -choice: they expect their needs will be handled better
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- -use fishing boat analogy -recommend same strategy for offline marketing as well -capture first name and email on your website so you can market to them later -use an ethical bribe -if your social media account got shut down, you’d lose your list forever, gotta build your list
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