eMarketing is now one of the most effective ways to keep in touch with customers and build brand awareness and loyalty. Brad Kleinman, keynote speakers, discusses best practices in eMarketing at the conference.
4. Breakout Sessions
• Session 1
– Using Facebook and LinkedIn to Market Your Business
– Leveraging Blogs to Syndicate Valuable Content and Generate Leads
• Session 2
– Taking Advantage of Viral Marketing with Twitter
– Driving Traffic to Your Site Through Search Engine Optimization
• Session 3
– How to Use Free 'Web 2.0’ Tools to Ease Your Marketing Pains
– Why Email Marketing is Still So Important
5. Connect to each other!
• Tweeting? Use “#etechniques” hashtag
– For real-time conversation, go to www.twubs.com
• LinkedIn Group ‘eMarketing Techniques’
6. Keynote Speech Outline
• Accountability
• Web 1.0 -> Web 2.0
• Social Media Trends
• Benefits of eMarketing
• Creating your Marketing System
• Specific eMarketing Techniques
– Website Optimization
– Email Marketing
– Search Engine Optimization
– Social Media Optimization
12. Accountability
1. Choose a partner
2. Introduce yourself
3. Commit to do ONE thing you learn today
4. Connect outside of this workshop
5. Check up with each other - MIH
14. The New Web
• A user driven virtual world
– User driven content
– Rich, interactive and user-friendly
– Community and Social Network
– Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
17. Benefits of eMarketing
• Easy to use
• Easy to quantify
• Easy to customize
• Easy to interact with users
• Time Efficient
• Cost efficient
• High Return on Investment
18. Statistics & Trends
• Social media trends
– Facebook over 225M, 500K users per day
– A blog is created every half second
– Over 150K videos uploaded to YouTube every day
– 75% of adults 18-24 are on social networks
22. Optimizing Websites for Conversion
• Design
– Capture viewers attention immediately
– Make sure you have a call-to-action
– Get them to come back
• Analysis
– Google Analytics
– Google Optimizer
28. Website Best Practices
1.) Make it EASY to buy
2.) ENGAGE your users
3.) GET their email
29. Use Email Marketing
• Cost effective
– ~ 500 = $15/month
• View opens and clicks
– Know exactly who opened it and when
• Develops relationships
– You open email from people you trust
• Offer a value-based monthly newsletter
30. Email Marketing Best Practices
1. Focus on users needs (80%/20%)
2. Have a call to action
3. Track results and follow-up
31. Managing Relationships
• Customer Relationship Management
– Knowledge is power
– Gathering inquiries from website
– Synchronize with email marketing
– Create a follow-up protocol
– Coordinate with your team
35. eMarketing Best Practices – SEM
• Page title
• Keyword density
• H1, H2, H3 tags
• Bold text
• Anchor text
• Keyword phrase or theme for each page
• Robot friendly page URL