CCEO Summer Conference - Marketing Overhaul
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Brad Kleinman of WorkSmart eMarketign helps Ohio Chambers overhaul their marketing strategy with this value packed 2 hour workshop!
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CCEO Summer Conference - Marketing Overhaul
- 1. eMarketing Strategy Overhaul Presented by Brad Kleinman Brad@WorkSmart-eMarketing.com
- 2. About The Speaker – Brad Kleinman
- 3. Workshop Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Creating your Marketing System Best Practices Overview Website Optimization Email Marketing Search Engine Optimization Social Media Optimization Question & Answer
- 4. Accountability Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect outside of this workshop Check up with each other - MIH
- 5. What is Web 2.0?
- 6. Statistics & Trends Social media trends Facebook over 225M, 500K users per day A blog is created every half second Over 150K videos uploaded to YouTube every day 75% of adults 18-24 are on social networks Facebook – Year to Year – 700% Growth Twitter Growth – Year to Year – 3712% Growth
- 7. Budget Line Increases VS Decreases
- 8. Significant Barriers to Adoption
- 9. Accepting Social Media From Influential Marketing Blog
- 10. Creating Your Marketing System
- 11. Optimizing Websites for Conversion Capture viewers attention immediately Make sure you have a call-to-action Capture their email Get them to come back Measure results with Google Analytics
- 12. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Use a good mix of text & graphics Track results and follow-up
- 13. eMarketing Best Practices – SEM Use title tags Key in to your keywords Inbound links!
- 15. The Technology & The tools
- 16. The Big Three
- 17. Growth of The Big Three
- 18. Facebook Stats General Growth More than 225 million active users More than 100 million users log on once each day More than 2/3rds of users are outside of college The fastest growing demographic is 35+ years old About 70% of Facebook users are outside the US From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes From Facebook.com
- 19. Facebook is “Attention King” From AllFacebook.com
- 20. Facebook – The Social Network
- 21. Getting Started Edit your profile Basic info Personal info Contact info Education and work
- 22. Facebook Basics
- 23. What’s on your mind?
- 24. Facebook for Business – Events
- 25. Facebook for Business – Ads
- 26. Facebook for Business – Public Profiles
- 27. Facebook Pages – Step 1Pick a category and name
- 28. Facebook Pages – Step 2Upload your picture
- 29. Facebook Pages – Step 3Add your information
- 30. Your ‘Canvas’
- 31. Embed custom content with FBML
- 32. Facebook Pages – Step 4Customize Your Page
- 33. Facebook Pages – Step 5Update it regularly!
- 34. Using LinkedIn
- 35. Getting Started Best Practices Create an account Fill out profile information Invite your contacts Make some recommendations Join a group Promote your profile Be proactive
- 36. Using LinkedIn
- 39. Using Twitter
- 40. Getting Started with Twitter
- 41. Getting Started Best Practices Use a branded background graphic Use a nice headshot for your picture Send important updates to your cell http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
- 42. Twitter Basics (Twasics) @ Replies Direct messages Retweeting TinyURLS
- 43. Getting Started with Twitter
- 44. Getting Started with Twitter
- 45. Some Twitter Tips (Twips) 90% / 10% Use Search.Twitter.com for real-time tweets Use a URL shortener Retweet! (RT) Use #hashtags
- 46. Creating Your Marketing System
- 47. eMarketing Strategy Overhaul Presented by Brad Kleinman Brad@WorkSmart-eMarketing.com