Use this workbook to develop your strategy and track your progress in implementing eMarketing Techniques.

1. eMarketing
Techniques
for Business
Accountability Workbook
NORTHCENTERL TECHNICAL COLLEGE

2. eMarketing
Techniques
for Business
1. EMAIL MARKETING
N O T E S:

3. eMarketing
email marketing Techniques
for Business
Techniques
Newsletter Name:
Date for Launch:
Frequency of Campaigns:
Goals and Metrics:
__Open Rate __Click thru rate __Bounce rate __Conversion rate __Referral rate
__Revenue __Transactions __Subscriptions __Unsubscribe
Past experiences and results:
Target Market:
Subject Options.
1.
2.
3.

4. eMarketing
email marketing Techniques
for Business
Production of Email:
Campaign Email List:
Upload new lists, new contacts and new information
Conduct list hygiene
Segment list
Create group lists
Message Creation
Create HTML Version
Create Rich Text Format
Create plain Text version
Include unsubscriber link and message
Include referral / send to a friend link
Include change email / update profile link
Include change format preferences link (HTML, TEXT)
Create PDF vesion of newsletter and articles
Obtain necessary approvals

5. eMarketing
email marketing Techniques
for Business
Website /Server:
Create profile update page
Create landing page, survery page, referral form page
Post images to server
Modify as necessary, post on website
(newsletters) create HTML vesions of articles and update article
index and links
Post PDF online/ on website
Proofing / Quality Assurance / Schedule
Spell Check Copy (including subject linke)
Proof read copy
Check all links
Check for consistent pricing and product info with website
Send proof f html, play text and rtf vesions
Send test messages to key email clients, domain accounts
Check forms (if used)
Schedule for delivery

6. eMarketing
email marketing Techniques
for Business
Send to your self
CAN-SPAM proof
Test in email clients
Post Distribution
Monitor distribution
Monitor bounces and unsubscribers
Monitor open rates, clicks and website activity
Reply to challenge-response messages
Respond to email comments and feedback
Follow up / Reporting / Learning
Update reporting spreadsheet
Analyze results/compare to previous messages and target goals
Determine specific learning from campaign results / testing
Outline strategies for new campaign newsletter

7. eMarketing
email marketing
action plan Techniques
WEEK ____ ___/___/___
for Business
market segment value add/promotion
subject line options comments
goals/objectives results
changes for future campaign:

8. eMarketing
email marketing
action plan Techniques
WEEK ____ ___/___/___ for Business
market segment value add/promotion
subject line options comments
goals/objectives results
changes for future campaign:

9. eMarketing
Techniques
for Business
2. BLOGGING
N O T E S:

10. eMarketing
blogging Techniques
for Business
Newsletter Domain:
Blog Name / Title:
(Keyword rich, Unique and Descriptive)
Dates for Launch:
Frequency of Posting (circle one):
Bi-Weekly Weekly Bi-Monthly Monthly
Blog Platform (circle one):
Blogger.com WordPress TypePad LiveJournal
(Choose based on access to hosting/server, ease of use and level of tech saviness)
Audience:
(What words readers would use to describe blog and who are those people?)
Purpose (circle one):
Build following Increase media coverage Search engine visibility Increase sales
Increase brand awareness Increase traffic Create sales leads
(Why does your blog exist, Clearly state purpose for readers to easily/quickly
understand – give the company a brand / voice)

11. eMarketing
blogging Techniques
for Business
Content Planning:
(Content should support the purpose and be appropriate for audience. Define topics and personality.)
Design (comments for designer):
(Be sure to have easy navigation and archiving system, in conjunction with rest of marketing materials)
Comments by readers:
(How often do you plan to review comments? Do they need to be approved before posting?)
Organization of blog:
(Create meaningful category lists that are user friendly. Integrate Featured articles from past)
Marketing overview:
(What blogs do you plan to comment on? What will you do to let readers know you exist?)
Past experiences and results of:

12. eMarketing
blogging Techniques
for Business
•Install or Sign up for Blog
•Identify 20-30 blogs with similar characteristics such as:
Week 1 •page rank
•comment count
•subject matter
•regularly updated
•Sign up for a feedreader (igoogle, netvibes, google reader)
Week 2
•Create a technorati account
•save favorite sites and comments through del.icis.us
•create notes and make comments
•Determine your voice / personality for the blog
•Install google analytics
Week 3
•update blog with past articles written for various mediums
•sigh up for feedburner and integrate into blog
•Review favorite blogs and comment on at least three-five posts
•record your findings and what you liked/didn't like about them
•Create blog schedule for next week
Week 4
•Use Digg, Newsvine, and reddit to submit posts you have written
•Review your favorite blogs and attempt to find three new blogs.
•Comment on three - five posts
•Create blog schedule for next week
•Promote Blog amongst followers, customers, visitors and friends/family
Week 5
through email
•Analzye statistics on feedburner and google analtyics
•Review visitors comments and posts to further your blogs effectiveness
•Review favorite blogs and comment on at least three-five posts
•Create blog schedule for next week
•Begin to invite other experts to post articles on your blog bi monthly
Week 6
•Integrate video, slideshows, widgets and other resource tools for your
readers
•Review your favorite blogs and attempt to find three new blogs.
•Comment on three - five posts
•Create blog schedule for next week

13. eMarketing
email marketing
action plan Techniques
for Business
WEEK ____ ___/___/___
market segment value add/promotion
subject line options comments
goals/objectives results
changes for future campaign:

14. eMarketing
email marketing
action plan Techniques
for Business
WEEK ____ ___/___/___
market segment value add/promotion
subject line options comments
goals/objectives results
changes for future campaign:

15. eMarketing
Techniques
for Business
3. RSS FEEDS
N O T E S:

16. eMarketing
RSS Readers Techniques
for Business
Google offers the ability to create a personalized iGoogle page that gives you
at-a-glace access to key information from Google and across the web. On this
self-designed page, you can choose and organized content such as:
- Your latest Gmail messages
- Headlines from Google News and other top news sources
- Weather, forecasts, stock quotes, and move show times
- Bookmarks for quick access to your favorite sties from any computer
- Your own section with content you find from across the web
Netvibes is a customized website page with information the user wants to see
and include. With the intent of replacing your internet browser homepage,
netvibes offers the registered user modules that integrate RSS Feeds, Widgets
(such as calendars and email readers) and much more. Netvibes essentially is
a desktop on the internet, integrating the most important functions on the
internet that you want to use, in one place
Google Reader constantly checks your favorite news sites and blogs for new
content, making it easier to keep up with your ever-expanding reading list of
content from across the web. You can:
- Sort your reading list based on what’s most relevant to you
- organize what you read with labels and starts
- Quickly share interesting items with friends via email or by blogging
directly from your reader
If you're just into reading, you'll find thousands of Associated Press articles
posted and indexed faster than any site on the web. If you'd like to discuss
the news, you'll find places to chat and comment within every article. If you'd
like to write your own column - and collect ad revenue from it - Newsvine will
publish it for you. And finally, if you'd like to create your own public trail of
interesting stories you've read around the web, seeding Newsvine is for you.