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Social Media + Your Other Stuff,[object Object],David@WorkSmartIM.com,[object Object],February 16, 2009,[object Object]
Outlines,[object Object],Key Factors,[object Object],Marketing Trends,[object Object],Discovery  and Strategy,[object Object],Social Media,[object Object],Strategy,[object Object],Rules,[object Object],Linked In, Twitter and Facebook,[object Object],Tracking and Goals,[object Object],Wrap up and Q/A,[object Object]
Key Factors,[object Object],Brand / messaging,[object Object],Metrics – measuring return on investment,[object Object],Measurements for success – Goals of campaign,[object Object],Integration into collateral,[object Object]
Marketing Trends,[object Object]
Increase of budgets,[object Object]
Barriers to entry,[object Object]
The Marketing System,[object Object]
Discovery and Strategy,[object Object],Objectives – The objectives defined will be used to measure the success of the marketing efforts.,[object Object],Audience Segmentation – Defining of the audience profiles to whom our communications will be directed.,[object Object],Strategy Development – Creating tailored strategies geared toward each audience segment.,[object Object],Message Strategy – The development of a series of messages targeted towards the audience profiles.,[object Object]
Social media strategy,[object Object]
Social Media + The other stuff = Integrated Marketing
The rules of social media,[object Object],QUALITY OF CONTENT ,[object Object],IS KING,[object Object],Build relationships and awareness with ,[object Object],content that is relevant, engaging, entertaining and valuable.,[object Object]
The rules of social media,[object Object],VIRAL ISN’T CREATED.,[object Object],IT HAPPENS.,[object Object],Involve audience with multiple levels of engagement and collaboration,[object Object],Through all of these channels will be an underpinning association to marketing strategy,[object Object]
The rules of social media,[object Object],AVOID FORCING ACTIVE ,[object Object],MARKETING CONTENT ,[object Object],INTO PASSIVE MEDIA,[object Object],Let them participate with the right content at the right time in the right order,[object Object]
ENGAGEMENT,[object Object],(this is so cool. I need to share and contribute),[object Object],RELATIONSHIP,[object Object],(I can really relate to this. Who is behind all of this?),[object Object],ATTRACTION,[object Object],(I could really see myself being a part of this.),[object Object],Relevant,[object Object],Engaging,[object Object],Entertaining,[object Object],Valuable,[object Object],Audience Bios,[object Object],and stories of ,[object Object],involvement,[object Object],Client Brand,[object Object],Proposition,[object Object]
Social Media + The other stuff = Integrated Marketing
Twitter,[object Object],90/10 rule,[object Object],Use Search.Twitter.com for real-time tweets,[object Object],Use a URL shortener,[object Object],Tr.im,[object Object],Retweet! (RT),[object Object],Evangelist re-tweeting system,[object Object],@replies,[object Object]
Social Media + The other stuff = Integrated Marketing
Tracking,[object Object]
Goals,[object Object]
Key Factors,[object Object],Brand / messaging,[object Object],Metrics – measuring return on investment,[object Object],Measurements for success – Goals of campaign,[object Object],Integration into collateral,[object Object]
Social Media + Your Other Stuff,[object Object],David@WorkSmartIM.com,[object Object],February 16, 2009,[object Object]

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Social Media + The other stuff = Integrated Marketing

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Notes de l'éditeur

  1. Too much text….
  2. What is this and why is it here?