1. From Crea)vity
to Innova)on

2. Every morning in the savannah…

3. A gazelle wakes up and thinks…

4. “Today I have to run faster than the
Lion if I want to live!”

5. At the same )me…

6. A lion wakes up and thinks…

7. “Arrf! Today I have to run faster than the
slowest gazelle if I want to live!”

8. “ I t d o e s n ’ t m a D e r
whether you are a
gazelle or a lion, you
need to run faster every
morning to survive”

9. This is exactly what
happens in our
professional life

10. We face chaos

11. Uncertainty

12. Pressure from market

13. And compe;;on

14. Facing this, we
need…

15. to be
more
flexible,

16. to run faster.

17. R u n n i n g
f a s t e r
means…

18. Crea)vity
and innova)on

19. Innovate to
survive
it’s a necessity,
not an op)on or
a luxury.

20. Stay hungry !
Stay foolish !
Steve Jobs

21. Crea)vity
vs
Innova)on

22. Innova)on is
crea)vity made
useful

23. So we need…

24. Ideas

25. and…

26. Ac;on plans

27. But not at
the same
)me.

28. Don’t
mix…

29. Workshop session

30. and…

31. Crea)vity session

32. 1
Unleash
crea)vity

33. Crea;vity is to bring out ideas which
we have inside.

34. Crea;vity is lot
about to be
more yourself

35. Break the usual
way of thinking

36. Inventors are
ordinary
people who
think in
extraordinary
ways

37. Everyone is crea;ve

38. In group we go faster

39. Not “experts only”

41. Invite different people

42. Remember: we need
new ideas

43. 5 promoters

44. N°1
Think like
someone
else

45. N°2
Buildon
others
ideas

46. Quan)ty wins,
N°3 not quality

47. N°4 Work in group

48. N°5 Have fun

49. The last
promoter, but
not the least

50. Stay hungry !
Stay foolish !
Steve Jobs

51. 2
Tools can
help

52. If your only tool is a hammer,
every problem looks like a nail.

53. Tools:
crea)vity
techniques

54. Different problems
Different techniques

55. Crea)vity
techniques:
SCAMPER, 635,
MFC, etc.

56. Than, how to
transform ideas
into
innova)ons ?

57. 3
Through an
innova)on
process

58. Step 1
Establish criteria
to sort ideas

59. Step 2
Select the idea

60. Step 3
Promote
and sale
idea

61. To conclude…

62. G o o d i d e a s a r e n o t a d o p t e d
automa;cally. They must be driven into
prac;ce with courageous pa;ence.

63. Courageous
Galileo Galilei (1564‐1642)

64. Pa)ence
Albert Einstein (1879 ‐ 1955)

65. “If you're not
failing every
now and again,
it's a sign you're
not doing
anything very
innovative.”

67. Innovate to
survive
it’s a necessity,
not an op)on or
a luxury.

68. Stay hungry !
Stay foolish !
Steve Jobs