1. 2. HOW DOES YOUR
MEDIA PRODUCT
REPRESENT PARTICULAR
SOCIAL GROUPS?

2. How does your media product represent particular
social groups?
• Funk is stereotypically seen as a “wild” way of expressing ones self, this is
because when an individual is classified as funky they are perceived as
different. I could not avoid this stereotype when creating my double page
spread. (and also although out the making of my magazine) having said this, I
had use this stereotype to demarcate my magazine from every other
magazine, as it was my unique selling point.
However, having said this, I tried to avoid making
this a negative as it would be seen as an “insult” to my
target audience.
I achieved this th0rough the use of positive
quotes such as “its not about the freakish hair, or the
ridiculous outfits, its about the individualism” quotes such
as this allows funk fans to and non fans to see funk in a
positive light, different from the way it was seen as in the
1960.

3. HOW DOES YOUR MEDIA
PRODUCT REPRESENT
PARTICULAR
SOCIAL GROUPS?
Front cover

4. Through the use of main image
This image represents funk fans as
“aggressive” and outspoken. That is
they are not afraid to express their
view.
The image identifies the stereotype of
funk. That is “loud” and “different”
While making my front page, I could
not make my magazine stand out as a Facial expression is
funk magazine without having to quite aggressive and
include some of these stereotypes. intense
However, I had to appeal to my
primary audience first (funk fans and
over 30’s) so had to include what they
would like

5. Through the use of cover lines:
Cover lines such as “WE WILL, WE
WILL FUNK YOU” represents funk
fans as “outspoken” that is, they
are not afraid to say what ever
they want. However, this adds to
the stereotype connoted to funk.
I could not avoid because if I
wanted to relate to my target
audience I had to use words
which they are more likely to
use/relate to

6. How does your media
product represent
particular
social groups?
Content page

7. Through the words used:
The words used on my contents page
tends to relate to funk, much more
than my front cover. “Big Ol’ Nasty…”
This is because just like my magazine
name (State O’Mind) letters or
words have been omitted to suit this
music genre.
For instance, “This Big Ol’Nasty Issue
Includes” misses out the letter “d” to
suit the way certain ethnic groups
pronouns certain words.
Having said all of this, avoiding “Soul”, “mind”
certain stereotypes when creating my and “spirit”
magazine was inevitable. This was (relating to my
because I had to use qualities of my magazine name;
audience to relate to them State O’Mind)

8. Through the use of images
The main image featured on my contents
page again identifies a funk stereotype.
However, not in a negative way.
These images shows two images one which is
more aggressive than the other; identifying
“funk”. While the other identifies “preppy”
This again, perceives funk fans as
outspoken, outgoing and different

9. How does your
media product
represent
particular
social groups?
Double page spread

10. Though the use of article
title
“London; pick up the call” is a
declarative. Which immediately
attracts the eyes of the readers as it is a
command.
The audience are shocked by the
command (that is if they live in London)
This again perceives my audience are
outspoken and unique.
The use of black and white makes it Use of declarative commands
much more believable. This is because it perceives my audience as
adds a serious side to it. Making it less authoritative individuals
colloquial unlike my contents page and
front cover.

11. Through the use of quotes
1.
Quote 1 adds a sense of unity to
font. Which was one of its main
aims in the 1960; to help
individuals to form a subculture.
Having said this, the use of “my
own people” relates to the
subculture which were form back 2.
in the days.
Quote 2 identified the true aim of funk
“individualism.” I used this quote to tell the true
reasons of funk. I did this to try to eliminate the
negative stereotypes of funk; as it is only a source of
individuality.

12. Through the use of main
image
Just like my article title, my image seems
to also be declarative (a woman, yelling at
the phone) through the use of props and
costumes in this image, funk could be
described as a controversial music genre. I
say this due to the costume in which the
character is wearing, which may mot me a
norm in the society. Again, this perceives
funk fans as being different.
However, the quote (at the top right)
helps to remove this negative label an
subsequently making it positive; as it is
only a way in which individual escape
form the norms of the society.
This identifies my audience (funk fans
aged 30 and above) as rebels