SlideShare une entreprise Scribd logo
1  sur  14
Télécharger pour lire hors ligne
NACE
April 20, 2009
AGENDA

• Discuss and understand social networking behavior
  (how people make decisions)
• Understand how a new set of behaviors has emerged
  over the Web
   » Scale and efficiency
   » Empowered communities
   » Limitless storage
   » Engagement (buying engine not selling engine)
   » “Database of intentions” - John Battelle

• Review of social media tools and how they are best used
• Why your companies need to do this
SOCIAL MEDIA DEFINED


• Social media can be defined as the platforms and tools that
   make social networking behavior scalable and efficient

• Information and advice about what products to buy is now being
   given, peer to peer, on a huge scale

• That’s a little scary if you don’t understand it
HOW DID SOCIAL MEDIA CHANGE THE GAME?

• Allowed for communities to form - forums, message boards

• Access to opinion leaders/experts – open comments

• Social behavior subverts hierarchy - transparency

• Gave enormous scale and efficiency- distribution

• Search (anonymous researcher)

• The Web is a buying engine and not a selling engine
TOOL FAMILY: SOCIAL NETWORKING
Social Networking

Related Tools:




Description:

   •   Web sites where friends (or colleagues) can build profiles, share information,
       and post updates.

   •   “Facebook helps you connect and share with the people in your life.”

   •   This is an entirely new way to connect and will eventually replace email if it
       hasn’t started to already.
TOOL FAMILY: BLOGS
Blogs

Related Tools:




Description:

   » Articles are published in reverse chronological order.

   » Posts are organized by categories and tags allow for greater context.

   » The ability to comment gives blogs their social character.
TOOL FAMILY: SOCIAL BOOKMARKING
Social Bookmarking

Related Tools:




Description:

   » Social Bookmarking is the practice of storing, searching, and managing
     bookmarks on the Web.

   » Instead or saving bookmarks using folders, we use tags to organize them
     and share them out in the open.
TOOL FAMILY: MICROBLOGS
Microblogs

Related Tools:




Description:

   » Microblogging is a form of publishing that allows people to write short posts,
     i.e, Twitter’s 140 characters.
TOOL FAMILY: VIDEO SHARING
Video Sharing

Related Tools:




Description:

   » There are several types of online video.

   » Time shifted videos that are found on YouTube and live streaming video
     that we see on Ustream.TV and QIK.

   » These services allow you to broadcast live from anywhere that has an
     Internet connection.
TOOL FAMILY: WIDGETS
Widgets

Related Tools:




Description:

   » Widgets are chunks of code that are embedded into Web sites allowing
     for live and interactive content such as polls and slideshows.

   » They are popular with blogs and social networking Web sites because
     they are portable, social, and easily shared throughout the network.
Why Should We Care?
Why we should care about Social Media?


1. Communities have formed on the Web where your products and
   services are discussed.

2. The outcome of this is that opinion leaders have emerged who
   hold influence over the community.

3.   Their thoughts and opinions are amplified over the Web, where

4. They are easily indexed by search engines *and* act as source
   material for the main stream media.

5. Companies that do not embrace this concept will lose market
   share.
What Are You Going To Do About It?
What Are You Going To Do About It?


1. Your marketing team has asked for this

2. They have goals that you have been asked to enable

3. These are long term initiatives that are not going away

4. Work with them on these goals
QUESTIONS




Questions?
THANK YOU




       Page Sands
 Director of Social Media
psands@r2integrated.com
   410-327-0007 x 1240

Contenu connexe

Tendances

Web 2.0 Bloging Expo
Web 2.0 Bloging ExpoWeb 2.0 Bloging Expo
Web 2.0 Bloging Exponickgon
 
Executive Womens Luncheon
Executive Womens LuncheonExecutive Womens Luncheon
Executive Womens LuncheonKim Calhoun
 
Social media- an introduction Part 1
Social media- an introduction Part 1Social media- an introduction Part 1
Social media- an introduction Part 1Sabrina Nagel
 
Fringe networks group17 smm
Fringe networks group17 smmFringe networks group17 smm
Fringe networks group17 smmIshani Sircar
 
Fringe networks group17 smm
Fringe networks group17 smmFringe networks group17 smm
Fringe networks group17 smmIshani Sircar
 
Office 2.0 social life of office documents
Office 2.0 social life of office documentsOffice 2.0 social life of office documents
Office 2.0 social life of office documentsRashmi Sinha
 
Online Tools for Effective Organizing
Online Tools for Effective OrganizingOnline Tools for Effective Organizing
Online Tools for Effective OrganizingDanielle Brigida
 
Social Friday - Drive Traffic
Social Friday - Drive TrafficSocial Friday - Drive Traffic
Social Friday - Drive TrafficMelien Lavoie
 
Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010Mediacurrent
 
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutWordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutAlex de Carvalho
 
Enterprise 2.0: Connecting, Collaborating & You
Enterprise 2.0:  Connecting, Collaborating & YouEnterprise 2.0:  Connecting, Collaborating & You
Enterprise 2.0: Connecting, Collaborating & YouJerilyn Wagner
 
LinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - OverviewLinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - OverviewAlexander Variano
 
Social Network Presentation
Social Network Presentation Social Network Presentation
Social Network Presentation Wailst
 
Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Rashmi Sinha
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social SharingRashmi Sinha
 
Social Media In Context
Social Media In ContextSocial Media In Context
Social Media In Contextjonnlj
 

Tendances (19)

Web 2.0 Bloging Expo
Web 2.0 Bloging ExpoWeb 2.0 Bloging Expo
Web 2.0 Bloging Expo
 
Executive Womens Luncheon
Executive Womens LuncheonExecutive Womens Luncheon
Executive Womens Luncheon
 
Social media- an introduction Part 1
Social media- an introduction Part 1Social media- an introduction Part 1
Social media- an introduction Part 1
 
Community Building
Community BuildingCommunity Building
Community Building
 
Smo
SmoSmo
Smo
 
Fringe networks group17 smm
Fringe networks group17 smmFringe networks group17 smm
Fringe networks group17 smm
 
Fringe networks group17 smm
Fringe networks group17 smmFringe networks group17 smm
Fringe networks group17 smm
 
Office 2.0 social life of office documents
Office 2.0 social life of office documentsOffice 2.0 social life of office documents
Office 2.0 social life of office documents
 
Online Tools for Effective Organizing
Online Tools for Effective OrganizingOnline Tools for Effective Organizing
Online Tools for Effective Organizing
 
Social Friday - Drive Traffic
Social Friday - Drive TrafficSocial Friday - Drive Traffic
Social Friday - Drive Traffic
 
Better Fundraising with Social Media
Better Fundraising with Social MediaBetter Fundraising with Social Media
Better Fundraising with Social Media
 
Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010Social Networking in Drupal - Isaac SELF 2010
Social Networking in Drupal - Isaac SELF 2010
 
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutWordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
 
Enterprise 2.0: Connecting, Collaborating & You
Enterprise 2.0:  Connecting, Collaborating & YouEnterprise 2.0:  Connecting, Collaborating & You
Enterprise 2.0: Connecting, Collaborating & You
 
LinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - OverviewLinkedIn Publishing Platform - Overview
LinkedIn Publishing Platform - Overview
 
Social Network Presentation
Social Network Presentation Social Network Presentation
Social Network Presentation
 
Social Design SlideShare Fowa07
Social Design SlideShare Fowa07Social Design SlideShare Fowa07
Social Design SlideShare Fowa07
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social Sharing
 
Social Media In Context
Social Media In ContextSocial Media In Context
Social Media In Context
 

En vedette

Open Web Applications
Open Web ApplicationsOpen Web Applications
Open Web ApplicationsPage Sands
 
De Ro Math Thing
De Ro Math ThingDe Ro Math Thing
De Ro Math Thingderoyanks
 
Social Media Features
Social Media FeaturesSocial Media Features
Social Media FeaturesPage Sands
 
проектный метод
проектный методпроектный метод
проектный методninulia55
 

En vedette (7)

Open Web Applications
Open Web ApplicationsOpen Web Applications
Open Web Applications
 
De Ro Math Thing
De Ro Math ThingDe Ro Math Thing
De Ro Math Thing
 
William
WilliamWilliam
William
 
Social Media Features
Social Media FeaturesSocial Media Features
Social Media Features
 
проектный метод
проектный методпроектный метод
проектный метод
 
Emily
EmilyEmily
Emily
 
Math P
Math PMath P
Math P
 

Similaire à Social Networking vs. Social Media

2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting SpacesNEA
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting SpacesNEA
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupalTev Tlov
 
Using Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemUsing Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemColleen LaRose
 
Social media in organizations
Social media in organizationsSocial media in organizations
Social media in organizationsHtetThuzar
 
Social Media in Research Dissemination
Social Media in Research DisseminationSocial Media in Research Dissemination
Social Media in Research DisseminationAerin Guy
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
 
The What & The Why: Small Business Social Web Strategy
The What & The Why: Small Business Social Web StrategyThe What & The Why: Small Business Social Web Strategy
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
 
Social media ecosystem
Social media ecosystemSocial media ecosystem
Social media ecosystemBillMo
 
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social MediaMassive Real Estate Success With Social Media
Massive Real Estate Success With Social MediaDerec Shuler
 
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...kennbicknell
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
 
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...kennbicknell
 
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...kennbicknell
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
 

Similaire à Social Networking vs. Social Media (20)

Page Sands of R2i@gbtc
Page Sands of R2i@gbtcPage Sands of R2i@gbtc
Page Sands of R2i@gbtc
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social Networking
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupal
 
Using Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemUsing Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce System
 
Social Media for Neighborhood Leaders
Social Media for Neighborhood LeadersSocial Media for Neighborhood Leaders
Social Media for Neighborhood Leaders
 
Social media in organizations
Social media in organizationsSocial media in organizations
Social media in organizations
 
Social Media in Research Dissemination
Social Media in Research DisseminationSocial Media in Research Dissemination
Social Media in Research Dissemination
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
 
The What & The Why: Small Business Social Web Strategy
The What & The Why: Small Business Social Web StrategyThe What & The Why: Small Business Social Web Strategy
The What & The Why: Small Business Social Web Strategy
 
Social media ecosystem
Social media ecosystemSocial media ecosystem
Social media ecosystem
 
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social MediaMassive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
 
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
 
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
 
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
 
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
 

Dernier

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Dernier (20)

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 

Social Networking vs. Social Media

  • 2. AGENDA • Discuss and understand social networking behavior (how people make decisions) • Understand how a new set of behaviors has emerged over the Web » Scale and efficiency » Empowered communities » Limitless storage » Engagement (buying engine not selling engine) » “Database of intentions” - John Battelle • Review of social media tools and how they are best used • Why your companies need to do this
  • 3. SOCIAL MEDIA DEFINED • Social media can be defined as the platforms and tools that make social networking behavior scalable and efficient • Information and advice about what products to buy is now being given, peer to peer, on a huge scale • That’s a little scary if you don’t understand it
  • 4. HOW DID SOCIAL MEDIA CHANGE THE GAME? • Allowed for communities to form - forums, message boards • Access to opinion leaders/experts – open comments • Social behavior subverts hierarchy - transparency • Gave enormous scale and efficiency- distribution • Search (anonymous researcher) • The Web is a buying engine and not a selling engine
  • 5. TOOL FAMILY: SOCIAL NETWORKING Social Networking Related Tools: Description: • Web sites where friends (or colleagues) can build profiles, share information, and post updates. • “Facebook helps you connect and share with the people in your life.” • This is an entirely new way to connect and will eventually replace email if it hasn’t started to already.
  • 6. TOOL FAMILY: BLOGS Blogs Related Tools: Description: » Articles are published in reverse chronological order. » Posts are organized by categories and tags allow for greater context. » The ability to comment gives blogs their social character.
  • 7. TOOL FAMILY: SOCIAL BOOKMARKING Social Bookmarking Related Tools: Description: » Social Bookmarking is the practice of storing, searching, and managing bookmarks on the Web. » Instead or saving bookmarks using folders, we use tags to organize them and share them out in the open.
  • 8. TOOL FAMILY: MICROBLOGS Microblogs Related Tools: Description: » Microblogging is a form of publishing that allows people to write short posts, i.e, Twitter’s 140 characters.
  • 9. TOOL FAMILY: VIDEO SHARING Video Sharing Related Tools: Description: » There are several types of online video. » Time shifted videos that are found on YouTube and live streaming video that we see on Ustream.TV and QIK. » These services allow you to broadcast live from anywhere that has an Internet connection.
  • 10. TOOL FAMILY: WIDGETS Widgets Related Tools: Description: » Widgets are chunks of code that are embedded into Web sites allowing for live and interactive content such as polls and slideshows. » They are popular with blogs and social networking Web sites because they are portable, social, and easily shared throughout the network.
  • 11. Why Should We Care? Why we should care about Social Media? 1. Communities have formed on the Web where your products and services are discussed. 2. The outcome of this is that opinion leaders have emerged who hold influence over the community. 3. Their thoughts and opinions are amplified over the Web, where 4. They are easily indexed by search engines *and* act as source material for the main stream media. 5. Companies that do not embrace this concept will lose market share.
  • 12. What Are You Going To Do About It? What Are You Going To Do About It? 1. Your marketing team has asked for this 2. They have goals that you have been asked to enable 3. These are long term initiatives that are not going away 4. Work with them on these goals
  • 14. THANK YOU Page Sands Director of Social Media psands@r2integrated.com 410-327-0007 x 1240