2. Country Profile: India

One of the fastest growing economies, 7th largest country with the
second largest population.

Relatively young country (60% of population under 20), with a sizeable
and growing middle class.

USA(No.1 destination), Business (No.1 subject)

Around 28,000 students enrolled for UK higher education in
2008.
Ref: http://www.britishcouncil.org/eumd-infomation

3. Indian Students - By Subjects
http://www.britishcouncil.org/eumd/statistics/

4. Indian Students: Level of Study
http://www.britishcouncil.org/eumd/statistics/

5. Market Intelligence
Reasons for Choosing the UK
Source: British Council Report

6. Market Intelligence
What Do Students Want?
Source: Research on South Asian Students, University of Glasgow

8. Mature & Saturated Market
There are three ways to excel in a mature market:

Quality Leader: Teaching Excellence, Research Quality etc. like
Oxford & Cambridge.

Cost Leader: Economical Courses.

Service Leader: Excellent Services, Student Satisfaction, Graduate
Prospects, Auxiliary Services etc.

9. The Way Forward - Service Leader

Relationship Marketing: Current Students, Alumni’s, Potential
Students., Agents, Prospective Partners, British Council etc.

Good Service: Excellent Application Turn Around Time

Career Support and Services: Career Seminars, Recruitment
Trends in the UK, Assistance in CV, CL, Interview Skills.

10. The Way Forward - Agents

Dedicated Agent Network

Comprehensive Agent Training, Motivation and Support

High Visibility of Banners.

Recruitment Targets and Constant Follow Up.

Every Enquiry ----Potential Recruitment

11. The Way Forward – Feeder Links

Develop links with Colleges / Universities in India, for 2+2 and
other exchange programme (P.G Level)

Relationship Management with Partnering Establishment, Key
Staff Members, and Other Stakeholders.

12. The Way Forward – Recruitment Fairs

Education Fairs: British Council and Other Recruitment Fairs
(Depending on Budget)

Use Academic Staff – Marketing Edge (Emphasizing on Course
Contents, Library Facilities, and Technology Offered)

Hold Gathering with Students and Parents

13. The Way Forward – Market Awareness

Advertising Campaign / Advertorials (Getting the best deals)

Presentation/Direct Marketing: Schools and Colleges.(Brand
Awareness and Recollection )

P.R Campaign: (Brand Awareness)

Annual Fair Sponsorship - Colleges/ University (Brand Visibility)

Events / Road Shows

Strong & Consistent Market Presence (Hoardings, Transit Advt.)

14. OTHER STRATEGIES
Internal Marketing
Relationship
Marketing
Strategic
Strategic
Partnerships
Partnerships
E-Marketing
E-Marketing
Career Services
Auxiliary
Services
External Marketing
External Marketing
Promoting Brand
Promoting Brand
Colleges &
Colleges &
Universities
Universities
Strong Web
Strong Web
Presence
Presence
Students, Alumni’s
Reference Teachers
Parents
Market
Market
Positioning
Positioning
Variety of
Variety of
Marketing Mix
Marketing Mix

15. Presentation By