Atlas helps economic developers leverage mobile by developing mobile websites and providing strategies like putting key contact info, enabling social media connections, posting videos to YouTube, and connecting property data to mobile sites so prospects can access critical info from the field. They offer basic sites or advanced sites with property search and news feeds.

1. Atlas Presents: Four Ways to Leverage Mobile for Economic Development

2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership

4. Commercial Property databases

5. Business databases

6. Data Search (Data Tab)

7. Other Data Management (Map Overlays)

8. Community Data Management

9. GIS System Analytics

10. GIS Data Reporting

11. Data Widgets

13. Content Services

14. Research Services

16. Defining mobile computing

17. Mobile is: iPads / Tablet PCs Smart phones/ cell phones/ PDA’s Kindles MP3 players Car GPS systems Gaming platforms (PSP) Wireless home appliances

18. Trends in mobile devices and mobile computing

19. Trends Smartphones exploding. According to a study by ComScore, in 2010, over 45.5 million people in the United States owned smartphones and it is the fastest growing segment of the mobile phone market, which comprised of 234 million subscribers in the United States. GPS enabled devices are growing along with smart phones: – In 2008, 421 million chipsets sold, which was +57% year over year. Cell Phones/pda’s accounted for 60% of GPS shipments. Apple has re-defined the interface again. Computing has gone from text input to graphical interface to touch. And it isn’t going back. Technology is converging: GPS, 3G, WiFi, and Bluetooth are all enabling rapid innovation in mobile devices, and how users get and interface with information.

20. As a result, the future of the internet is mobile

21. And in the next few years, data traffic will grow over 100%/year

22. What prospects and site selectors are saying about mobile

23. How are you using mobile? “I use my (mobile) phone for emails / taking photos in field, and finding phone numbers and contacts via Outlook or web. My phone’s GPS feature is useful in many cases also and with internet, I can find competitors in the Trade area in real time…” - Steven Fielder, Real Estate Development Manager at Taco Bell

24. How are you using mobile? “One, I always pull out my phone to test signal strength in a community. That is a bigger deal than you might think. Also, I use the internet function to double check statements made on site tours. - Senior Vice President, McGuireWoods Consulting

25. How are you using mobile? “We would typically not use a Smartphone on site since we are dealing with voluminous amounts of data and having briefing books, maps, etc. that we can make notes on. Just like some people still write with a pen, this is one where “old school” still rules.” - Jay Garner, President Garner Economics

26. Top content prospects and site selectors want from you

27. Top 10 pages requested nationally on ED websites About Us (about the organization) Programs (that the organization offers) Data Center News Relocate and Expand Find Property Site Selection Services Workforce data and Information Database of Companies or Largest Employers Maps of the Area

28. How these pages translate to mobile About Us >> Contact information Programs >> is this property in an enterprise zone? Data Center News >> What is new in this area? Relocate and Expand Find Property >> What are the specs of this property? Are there others like it in the area? Site Selection Services Workforce data and Information Database of Companies or Largest Employers >> what like companies are near? Maps of the Area

29. Four ways to leverage mobile for economic development

31. Your direct phone numbers

32. The address of your office, which is clickable

33. A thumbnail map to remind out of town guests where they are, in the big picture

36. Video is the fastest growing segment of mobile traffic by far.

37. Your YouTube channel is already optimized for mobile

40. You can also present them with promotions as they are on the way.

42. Advanced site – Property search plus a news feed from your website