Why limit innovation to an in-house project team if you can source it from the global talent pool? Based on success stories from various industries and his own experience, Andrew Filev, CEO at Wrike, analyzes how open innovation can make organizations more competitive. He also observes what drives it in business and what its key benefits are, for instance, in software development.
Andrew Filev originally delivered this presentation at E2 Innovate conference 2012.
Open innovation: Making the best of collective intelligence in a socialized organization
1. Open innovation:
making the best of collective intelligence
in a socialized organization
a presentation by Andrew Filev, CEO at Wrike
2. 1. Intro: what is open innovation?
2. What drives open innovation in business
3. Key advantages of open innovation
4. Lessons learnt in business software space
3. The term was introduced in 2003
by Henry Chesbrough:
“…a paradigm that assumes that
firms can and should use external
ideas as well as internal ideas, as
the firms look to advance their
technology.”
5. Research Suppliers
firms
Universities End users
Other industry Independent
players professionals
6. CLOSED INNOVATION OPEN INNOVATION
Hire the best dedicated Gather input from outside the
professionals department and company
Research held fully in-house External research and
feedback
In-house innovation is the first Find new paths to the market
to get to the market
Speed of delivering innovation More open business model is
to the market is key key to outplaying competition
7. Expansion of remote work
66% expect a
fully virtual Increasing mobility of workers
office within a
few years
Socialization of the enterprise
Globalization of business
Growing market competition
8.
9. Multi-language open innovation
platform
Includes product development,
packaging, commerce, etc.
1,000+ innovation partners –
vendors, suppliers, universities
Pulsonic toothbrush - one of the
numerous success stories
10. Annual competition for
individuals
Ideas for innovating customer
service, green tech, “out-of-
the-box” ideas
Open idea pool with 200+
submissions
11. Gathering more ideas Wider brand recognition
(through partners)
Plugging into the best Better insight into
talents globally customer needs
Increase cost-efficiency New paths to market
More feedback, quicker Improving customer
loop relations
12. Innovating together with the customers is key to
delivering a “comfort” system they will actually use