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10 Personal Branding
    Secrets With
    Social Media


              @edeckers
1. You Are a Brand




   (Get over it)   @edeckers
2. Fill In Your
2. Fill In Your
   Profiles
    Profiles




          @edeckers
@edeckers
@edeckers
Secret #3




    Build your personal brand
        around your blog        @edeckers
@edeckers
Blog about. . .



        •Your job
        •Your field
        •Industry trends
        •Special reports
        •Your life
                   @edeckers
Secret #4:
Get LinkedIn
Get LinkedIn




               @edeckers
@edeckers

In 2010:
  • 70% of hires made through networking
  • 28% of hires found through job boards
@edeckers
@edeckers
Secret #5



Those dastardly
search engines...
                         @edeckers
@edeckers
@edeckers
Secret #6


Social media is not
  about nagging

                  @edeckers
@edeckers
Secret #7




It's about Trust & Relationships
                            @edeckers
@edeckers
Find People




              @edeckers
Build Your Network




                 @edeckers
@edeckers
Create & Follow Lists




                   @edeckers
8. Write Good Shit




                @edeckers
Write Drunk, Edit
(Remember the
 Circle thing?)   @edeckers
@edeckers
@edeckers
Secret    Measure
  #9     Everything




                @edeckers
@edeckers
@edeckers
Secret
       Take Your Networking Outside
  #10




                            @edeckers
@edeckers
@edeckers
Thank you!
Read me
ErikDeckers.com
ProBlogService.com
Reach me
@edeckers
Erik.Deckers@gmail.com
Photo credits

1.   Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/
2.   Wheel Folder - Leo Reynolds - http://www.flickr.com/photos/lwr/
3.   Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/
4.   Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/
5.   Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/
6.   Tape measure & Moleskine - JF Sebastian - http://www.flickr.com/photos/jf-sebastian/
7.   Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/
8.   Crowd photos - Erik Deckers - http://problogservice.com/blog

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10 Personal Branding Secrets With Social Media

Editor's Notes

  1. How many of you are doing traditional marketing? How many phone calls do you make? How do you connect with people between calls and meetings?
  2. Why should you blog?
  3. Difference between Google Signed In and Google on Icognito
  4. Power of referrals