The Single Sourcing SIG perked along happily for years. Members exchanged ideas on the email list and were pleased with the interaction. Managing the SIG fell to individuals willing to take on administrative tasks. When SIG members were surveyed about their needs, they said "more of the same." Overall, everyone was happy but the SIG needed leaders. The challenge was to decrease the amount of work required of leaders so more would volunteer! So, this year we built an infrastructure by: •Securing a domain name and web host services for a website •Developing a CMS-based website that is easy to maintain and update •Securing a Go To webinar license for hosting webinars •Implementing an email marketing tool to contact all members

1. Building a Virtual Community
Infrastructure and Delivering
Community-Targeted Webinars
Mollye Barrett
Manager, Single Sourcing SIG

2. Challenges
Build community and decrease the amount of work required
of leaders. Create an easy to maintain infrastructure:
•Develop a brand
•Secure a domain name
•Website and web host services
•CMS-based website, easy to maintain and update
•Join a non-profit technology provider
•Secure a Go To webinar license for hosting webinars
•Implement email marketing tool to communicate with
members

3. Brand
SIG members collaborated to:
•Create a logo
•Define Single Sourcing
Single sourcing is a publishing method that requires a
single repository of content from which writers choose
content to create multiple outputs in different formats,
for different audiences, for different devices, or for
customized material. Source content is written and
structured consistently, broken into self-contained
chunks.

4. Domain and Web Host
Domain http://singlesourcingsig.org
Hosting Service
Cost: $105.00

5. Website
CMS-based website easy to maintain
and update
•Tiki wiki
•Forums
•Surveys
•Blogs
Rick Sapir developed
site as a template we
•Articles
are prepared to
•RSS Feeds share with other
•Open Source software communities.
Cost: Free

6. Website

7. Non-profit Technology Provider
TechSoup is a nonprofit that
helps other nonprofits and
public libraries get the
technology resources they
need to operate at their full
Qualification Kit (Handouts)
potential. •irstaxexempt.pdf (STC)
•irsnamechange.pdf (STC)
•NameDifferenceLetter.doc
•AddressDifferenceLetter.doc
Cost: Free techsoup qualification kit.zip

8. Webinar Hosting
Reduced rate webinar license and
started hosting webinars
•Toll-based phone and VoIP audio
conferencing options
•Self-service registration
•Automated reminder emails
•Up to 1000 attendees
•Webinar recordings
Cost: $94.00

9. Email Marketing
Direct communication
with every member.
•600 emails per month
•Branding
•Upload member lists
•Campaign reports
Cost: $101.00

10. Discussion
Mollye Barrett
Manager, Single Sourcing SIG
mollye@clearpath.cc
Cost: Free