The document discusses C3S, a proposed cooperative that aims to improve livelihoods for artists by providing more flexible and participatory licensing models. Key points include: - C3S would operate as a European cooperative to give artists/creators control over decisions and provide transparency. - It seeks to go beyond Creative Commons by allowing more flexible licensing for various commercial use cases. - Technologies like audio recognition would help ensure fair and precise royalty distributions directly to creators. - An open API and clean metadata are prioritized to facilitate digital integration and ease of use. - An initial funding target of 540,000 euros is outlined to launch in 2014-2015 if certain crowdfunding goals

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C3S: The Concept.
@ CC Global Summit :: Buenos Aires
2013-08-24 :: Wolfgang Senges
www.c3s.cc
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presentation

2. www.c3s.cc
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The
Pitch
What
is
C3S
about?

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The Pitch
Improved livelihood
for the mass of artists

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The Pitch
Openness
for all kinds of licences

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The Pitch
Licensing
less constrained
by boundaries

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The Pitch
new markets
new licensing models
digital integration

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The
Objec5ves
It‘s
more
than
just
CC.

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The Objectives
participation
flexibility
fairness
social approach
transparency
openness
!
!

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Par5cipa5on
How
can
par5cipa5on
of
ar5sts
be
improved?

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Participation
European legal form
European Cooperative
(Société Coopératif Européenne)
Cooperative

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Participation
Cooperative
User Members
Supporting Members

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Participation
only creators
are User Members
not dependent
from Supporting Members

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Participation
User Members: voting
Supporting Members: advising

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Participation
Regional groups & conventions
✔ transparency
✔ networking
✔ specific interests

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Flexibility
Freedom
in
Licensing.

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Flexibility
Integrating Creative Commons
not sufficient

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Flexibility
CC @ CS
exclusive
✔ / not beyond
restrictive
use types
✖
✖
✖
C3S
✔ selected
✔ / beyond
all modules
[ use types ]
✔
✔
✔
Feature
artist repertoire
CC & ARR
CC details
ARR details
voluntary payment
micro payment
donations

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Flexibility
low mid high
What‘s commercial?
YouTube
Broadcast
Podcasts
Blogs
YouTube
Broadcast
Blogs
Podcasts
Podcasts
Broadcast
YouTube
Blogs

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Flexibility
Arbitration board

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Flexibility
Required:
new metadata structure

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Fairness
Technology
is
essen5al.

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Fairness
Making use of existing data
statistics like playlists

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Fairness
Audio recognition:
&
Independent study projects

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Fairness
How to estimate
mathematically correct?
mass data
automated recognition
& automated count
monitoring sample
adjusted estimation

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Fairness
precise
payments for creators

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Distribu5on
of
Royal5es
The
right
key
to
support
ar5sts
&
culture.

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Distribution of Royalties
100 % revenues
low earning artists
progressive
deductions
higher earning artists
Threshold amount

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Fairness
0
€
500
€
1.000
€
1.500
€
2.000
€
2.500
€
January
February
March
April
May
June
July
August
September
October
November
December
Sample
royal5es
for
one
year
SupporHng
share
RoyalHes
Membership
Fee

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Fairness
no negative balance

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Transparency
In
every
aspect.

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Transparency
real-time dashboard
for your account

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Transparency
Participationof all
real world compatibility

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Transparency
Decisions by creators:
It is theirwork.

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Transparency
Comfortablelicensing
Increases willingnessto pay

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Openness
Digital
integra5on.

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Openness
Key:
Clean metadata

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Openness
Digital core implementation
Open APIs for licensing

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Openness
APIs
to accelerate & easen
workflow

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Openness
Money
for artists
NOTlawyers

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The
Coopera5ve
How
does
it
work?

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The Cooperative
one share: 50 € (68 USD)
max. 60 shares
paid back upon exit

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The Cooperative
decisions
made by
all creators

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The Cooperative
general convention
administrational board
executive director(s)

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The Cooperative
administrational board:
min. 5 members
max. ¼Supporting Members

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The
Stakeholders
Requirements
&
Expecta5ons

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The Stakeholders
Artist requirements?
Social & cultural demands?
Users‘ requests?
Industry‘s requirements?
New EU directive?
Support by politics?
✔
✔
✔
✔
✔
✔

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Status
Report

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Status Report
founding: 25th September
core team & supporters (46 people)
launching capital of 40.000 USD

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Status Report
100.000 USD
current crowdfunding level
If 270.000 USD,
then doubledby public funding
540.000 USD

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Status Report
Feb 2010 :: kick-off
May 2012 :: website launch
July 2013 :: crowdfunding campaign
Aug 2013 :: industry wants to partner with us
developing in 2014
launch into business by 2015 earliest

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Become
a
member!
www.startnext.de/en/c3s
Wolfgang
Senges
Project
Lead
Business
Development
wolfgang.senges@c3s.cc
www.c3s.cc