The document discusses the motivation and goals behind creating the Cultural Commons Collecting Society (C3S), an alternative to existing collecting societies. C3S aims to provide artists flexible licensing options and accurate payment for their works while enabling a sustainable market for Creative Commons content. It hopes to start in Germany by gaining legal recognition there and then expanding its model across Europe and globally to represent artists outside of traditional collecting societies.

1. :: download this presentation ::
http://bit.ly/15Mjdaq
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2. C3S // Caring for free culture.
SXSW 2013:
Putting the Revenue in Creative Commons
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3. :: the motivation ::
Why launching C3S?
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4. :: the motivation ::
The ]__[ gap.
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5. :: the motivation ::
DIY ]__[ commercial buy-out
Creative Commons ]__[ collecting societies
¢ ]__[ $$$
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6. :: the motivation ::
What‘s missing?
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7. :: the motivation ::
No
representation for artists
outside of collecting societies.
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8. :: the motivation ::
No
freedom to license
YOUR works YOUR way
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9. :: the motivation ::
No
sufficient monetization
of CC content and other works
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10. :: the motivation ::
No collecting society
truly provides that.
Worldwide.
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11. :: how & why ::
How to get there?
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12. :: how & why ::
Yet another collecting society?
Why that?
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13. :: how & why ::
Example: Germany.
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14. :: how & why ::
GEMA structure does not allow
inner change
&
Controlling body DPMA
not powerful
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15. :: how & why ::
Government can‘t do anything
&
petitions must fail
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16. :: how & why ::
???
So WHAT?
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17. :: how & why ::
We need a counterpart.
Same level. Same powers. Better work.
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18. :: how & why ::
Yes,
another collecting society
is overdue.
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19. :: how & why ::
C3S
Cultural Commons Collecting Society
www.c3s.cc

20. :: direction ::
Start with a seed.
Break the monopoly in one country.
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21. :: direction ::
Gain impact by taking their role.
Prove you can do better.
Change the rules.
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22. :: goals ::
Exact accounting & flexible licensing
-
enabled by latest technology.
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23. :: goals ::
Providing fertile ground for
social community:
Artists supporting artists.
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24. :: goals ::
Enable sustainable living for artists.
-
Extend Creative Commons
by a commercial dimension.
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25. :: goals ::
Enable a market for CC.
-
Giving legal security to licensees.
A basis to build upon for start-ups.
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26. :: goals ::
Constraints of
national boundaries must fall.
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27. :: goals ::
Online is cross-border.
Culture is cross-border.
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28. :: goals ::
Voice artists‘ rights!
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29. :: vision ::
Germany is the seed.
Europe is the idea.
World is the vision.
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30. :: vision ::
One world, one concept, one C3S.
Subsidiaries cooperating per region.
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31. :: difference ::
Cooperative society:
Every member holds a share.
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32. :: difference ::
Same voting rights for everyone.
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33. :: difference ::
License the way you want to:
Individually per track, type & context
paid or free
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34. :: difference ::
CC does not allow for administering
one licence type only.
You can choose a non-CC licence.
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35. :: difference ::
C3S integrates
sharing, donations & micro payment
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36. :: difference ::
Payment & distribution
1:1
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37. :: difference ::
Revenue below threshold:
Payment =
100% of Royalties - Member Fee
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38. :: difference ::
Revenue above threshold:
Payment =
(Royalties - x%) - Member Fee
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39. :: difference ::
Deducted percentage:
more royalties = higher percentage
limited by absolute amount
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40. :: perspectives ::
C3S (since 2010): ca. 3,500 supporters
GEMA (since 1933): ca. 65,000 members
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41. :: perspectives ::
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42. :: support ::
Support
from all political parties
in Germany.
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43. :: perspectives ::
The challenge:
1. Funding.
2. Building the IT architecture.
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44. :: perspectives ::
2013: Legally forming
2014: Building the tech framework.
2015: Start!
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45. :: conclusion ::
C3S
Is the DIY
Collecting Society
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46. :: conclusion ::
C3S
Is the missing chain between
Free Culture and Business
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47. :: Thank you for your attention! ::
C3S
Cultural Commons Collecting
Society
wolfgang.senges@c3s.cc
http://c3s.cc
www.c3s.cc

48. :: cultural commons collecting society ::
C3S Home GEMA Presumption
http://c3s.cc http://bit.ly/W9KGBf
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