Use Facebook Advertising effectively with targeted ads, various facebook applications, sharing information & experiences with friends. WSI Milton helps to improve return on investment, improve business by taking complete advantage of Facebook Marketing

1. How to Use Facebook Advertising Effectively
Facebook advertising is a relatively new approach that
marketers are using to reach targeted audiences online. Since
it is so new, a lot of people are currently trying to figure out
how to take advantage of Facebook advertising to make it work
effectively for them and improve their return on investment
(ROI).
Why is Facebook such a great marketing channel? On
Facebook more than anywhere else people willingly share
information about themselves. Based on this information
marketers can then target ads directly to specific users based
on details about their consumers (such as age, interests,
location, relationships). For example, if you are a toy company,
you may want to target women who are married and have
children. This type of information about consumers will be
available in their user profile.
It is important for marketers to keep in mind that people on
Facebook don’t search for products and services. Instead, their
activities tend to revolve around:

2. • Interacting with friends
• Sharing information and experiences
• Connecting with important causes
• Playing games
Therefore, marketers must ensure their Facebook ads contain
carefully selected images and calls to action which will draw
users away from their normal activities so that they will click on
the Facebook ad.
Marketers have had more success when they tailor the
Facebook experience to users rather than expecting to drive
traffic from Facebook directly to their websites. This can be
done by using custom pages and applications to capture traffic,
which allows users to interact with your product or brand
within Facebook resulting in a lower bounce rate. For those
marketers who need to convert traffic outside of Facebook they
can tailor landing pages to social users as a method to convert
this traffic outside of Facebook to the website in question.
Custom pages, which are a part of your Facebook page, make it
easier for consumers to “like” your company, brand or product.
You can then remarket to the consumers who have “liked” your
page by using status updates about deals or upcoming events.

3. Facebook applications are another effective method for
marketers to use. Marketers have more control over the user
experience through applications because they can gather
demographic data from user profiles. This data can be used in
a way that will allow marketers to segment their ads. In other
words, marketers will then target certain consumers (based on
things like age, location and gender) and then see how each
responds to the ad campaign. Marketers should monitor how
each ad campaign is doing in each segment and then adjust
future bids for future ad campaigns accordingly, which will help
to optimize the Facebook ad budget and improve overall ROI.
Finally, marketers want to ensure their ads are well designed
and will grab user’s attention. Facebook users are inundated
with content and as a result scan images and text very quickly
which means that they skip over quite a lot of content. A good
way that marketers can get users to read their ads is to design
colourful, engaging images that are compelling (such as
providing a relevant offer). Colours like orange and yellow are
great to use in the borders of an ad because they naturally
contrast with the blue and white interface that Facebook uses.
As for any campaign it is important to monitor results and make
changes accordingly. For example, you may find that the ads

4. that are clicked the most in your campaign aren’t the most
aesthetically pleasing, but may be the ones that stand out the
most. In this case you would want to adjust your campaign so
your ads aren’t as “pretty” but instead are more eye-catching.
Also, you may find that ads that are shown to the same users
repeatedly will be tuned out and therefore over time their
performance may drop. If this happens you may find that
rotating images and the headline will help to improve the ads
performance.

5. About The YourwsiAdvantage:
WSI Milton is the expert in website design and automotive
internet marketing and offers a number of services including
pay per click marketing, search engine optimization and
conversion architecture. Let us help you develop an effective
website.Contact us for a complimentary consultation or attend
one of our free monthly seminars for more information about
how internet marketing Visit:
http://www.yourwsiadvantage.com
can help you improve your business.
Contact Us:
JDGervais Consulting Group Ltd.
810 Nipissing Rd, Suite 201
Milton, ON
L9T 4Z9
Visit: http://www.yourwsiadvantage.com
Tel: 905-864-1110 / 1-866-653-9595
Fax: 416-848-7688