Intro to Social Media for Pennsylvania Business Brokers PBBA
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A brief introduction by WSIWebMark, to three popular social media websites: linkedIn, Twitter and Facebook.
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Intro to Social Media for Pennsylvania Business Brokers PBBA
- 1. Social Media MarketingOverview for PPBAApril 16, 2010 Gary Levine WSI Internet Marketing Consultantwww.WSIWebMark.com
- 2. Social Media for Business? “Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.” eMarketer, February 10, 2010
- 3. What Drives the Phenomenon? Interruption Marketing Cold calls Radio commercials TV commercials Direct Mail Inbound Marketing Searches User generated content Free, online presence B 2 person interaction VS.
- 4. How “big” is it?
- 5. Can You Do It All? Don’t “back” into it Build a strategy you can stick to Then stick to it Lets talk more about the biggies: Facebook Twitter LinkedIn
- 6. Facebook Basics What Personal Profile Fan Page Groups Advertising Why Connect personally Non-intrusive “keep in touch” capability Connect with like-minded/interested people Brand recognition in target demographics
- 7. Facebook – what to do? Create Engaging Profile and Page 2) Leverage the Viral Nature of Facebook 3) Draw on Your Existing Network 4) Make Your Page Publicly Searchable 5) Use Facebook Ads for an Extra Push
- 8. What the heck is Twitter? What is Twitter? Online portal based on continual updates of personal or business activity. Primary service is to communicate and stay connected through quick, frequent answers to one simple question: What are you doing? What do Businesses use it for? Customer service Public relations and news Advertising of new products Thought leadership and knowledge sharing Research and development
- 9. Get Your Twitter Account Complete Your Company Bio Customize Your Twitter Background Adjust the Design Settings to Incorporate Your Corporate Colours Post Some Good Tweets Before You Start Following Others Conduct a Search and Find Others to Follow Add Your Twitter Information to Your Marketing Materials Start Conversations How would you start Tweeting?
- 11. LinkedIn LinkedIn will build credibility (be on the first page for your own name) and get testimonials Lead Generation – look for targets based on searches, then use your network to get to them Communications & Community – stay in touch with your target audiences and associates
- 14. Update Status and Profile Often
- 16. Questions, Answers & Polls
- 17. Create and Join Groups
- 18. Add Contacts
- 20. Set Public Profile Settings
- 22. Import Existing Contacts (Outlook, Gmail…)
- 23. Be Interesting!
- 27. Promote Blogs
- 28. Place You Are Traveling
- 30. Each activity appears in network updates
- 31. Stay Top of Mind
- 32. Test Headlines
- 34. Join TopLinked LinkedIn Group
- 37. Listen to the Conversation
- 38. Post Comments
- 39. Attract High Quality People to your Network
- 43. Past Colleagues
- 46. Add Presentation
- 47. Add Video
- 48. Update Your Reading List
- 51. Paid Online Advertising Services
- 52. Web Analytics and Landing Page Optimization
- 53. Website Design and DevelopmentGary Levine glevine@wsiwebmark.com 703.286.7095 www.WSIWebMark.com
- 54. Get your guide… Give me your business card, and I’ll email you WSI’s 64 page Social Media Strategy Kit including explanations, instructions, policy guidelines and more!